Tata Starbucks enters Rajasthan with two new stores in Jaipur

Tata Starbucks enters Rajasthan with two new stores in Jaipur

Jaipur marks Tata Starbucks 19^th city in India, further strengthening the brand’s presence across the market

 

Tata Starbucks Private Limited today announced its entry into Rajasthan with the opening of two new stores in its capital city, Jaipur. Its entry into the ‘Pink City of India’ marks an important milestone and continues to build on the company’s long-term commitment to India, where it serves local communities across 224 stores in 19 cities. Located in the city’s most prominent areas, C- scheme and Malviya Nagar, the new Jaipur stores will offer customers an authentic Starbucks Experience as the company thoughtfully expands its presence across India.

 

“Opening our doors in Rajasthan is a great moment of pride for us at Tata Starbucks. Rajasthan is known for its warmth and hospitality and our goal is to create a welcoming Third Place experience for Jaipur’s discerning customers and vibrant communities, providing them a signature Starbucks Experience”, said Sushant Dash, ceo, Tata Starbucks Pvt. Ltd. “I would like to thank our partners (employees) for their passion, commitment and continued support.”

 

 

The two new Starbucks stores in Jaipur are inspired by the city’s opulent royal past and rich cultural heritage and local art. Drawing inspiration from the grand architectural masterpieces of Jaipur, the interior design of the C-scheme store is filled with elements reminiscent of the city’s historic landscape. The light and colourful palette in the store strikes a balance between joyful nostalgia and a contemporary coffeehouse atmosphere with thoughtful, local, custom-made artworks integrated into the interior of the store. The craft bar takes centre stage with a large area for the brand’s signature merchandise and an offering of Nitro Cold Brew for customers looking for a velvety-smooth coffee experience. Beyond the bar at the intimate seating room are 12 custom pottery plates inspired by Jaipur’s famous blue pottery, with each plate telling a story of the coffee growing process.

 

Much like the Starbucks store at C-scheme, the Malviya Nagar store has a grand entrance, decorated with arches created as a modern interpretation of traditional Jaipur architecture, giving customers a warm welcome. Customers are greeted to the craft bar that is accompanied by a striking, hand-painted mural, illustrating a coffee landscape that beautifully tells the Starbucks brand story of coffee farming. At the intimate banquette area, a Rajasthani textile installation handcrafted by Jaipur-based artisans and depicting the iconic Starbucks Siren is featured in celebration of the local culture in Rajasthan interspersed with the brand’s heritage.

 

The new Starbucks stores in Jaipur will offer customers a wide range of Starbucks beverages including all-time favourites such as Cafe Mocha, Java Chip Frappuccino®, Signature Hot Chocolate and Caramel Macchiato. Customers can enjoy new menu additions like the Mocha Cookie Crumble, Double Cocoa Latte, Very Berry Cheesecake Frappuccino®, Iced Peach & Passion Fruit Black Tea, Iced Almond Vanilla Chai Latte, Vanilla Cloud Macchiato among others. As an accompaniment for the variety of coffee offerings, the store will also offer a range of Indian and international food menu items such as Tandoori Paneer Wrap, Butter Croissant, Chilli Cheese Toast and favourites from the Sanjeev Kappor Menu like Kakori Kebab Wrap, Chole Paneer Kulcha, Masala Chicken Croissant, Bhuna Murg Pie etc.            .

 

Customers can savour their favourite beverages and get delighted with a 50% off on the second beverage. The offer is valid till 1PM until 12^th August 2021. Starbucks will also bring My Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives. The new store will also offer brand merchandise and free Wi-Fi to enjoy an elevated coffeehouse experience that Starbucks is known for.

 

Starbucks stores across the country have re-opened for dine-in and takeaways in line with the guidelines issued for the respective cities. With safety being of utmost priority, Tata Starbucks continues to observe round the clock cleaning, sanitizing and additional precautions such as floor markers for social distancing in waiting areas, temperature checks for all partners and customers, and facial coverings and gloves for delivery executives and partners. Tata Starbucks has also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience.

Tata Starbucks introduces the limited-edition Starbucks

 Tata Starbucks introduces the limited-edition Starbucks® Anniversary Blend across its stores in India to honour 50 years of Starbucks

Celebrate this landmark occasion by embarking on a bold coffee journey with the Starbucks® Anniversary Blend, ethically sourced exclusively from Indonesia

A tribute to 50-years of its legacy, Starbucks introduced the limited edition whole-bean coffee, Starbucks® Anniversary blend to encourage its customers to raise a cup in celebration of the future.

Starbucks® Anniversary blend – a full-bodied, robust, and undeniably bold coffee is ethically sourced exclusively from Indonesia, the coffee growing region that has inspired Starbucks since 1971. This unique blend features layers of spice notes and a smooth coffee, with aromatic notes of smoked cedar, allspice, complemented by lingering accents of black truffle and fresh tarragon. In celebration and gratitude, the commemorative blend offers customers with an intense yet elegant cup of their beloved coffee as a testament to the past and a toast to the future.

Starbucks first offered Anniversary Blend in 1996 in celebration of the company’s 25th anniversary, and since then it has become an annual favorite. This year the celebration continues with Starbucks 50th anniversary with this bold blend sourced exclusively from Indonesia. 

The packaging for the Anniversary Blend features the nurturing and proud spirit of the siren, with a welcoming, optimistic, and confident aura. The handcrafted art embraces the imperfections of woodcut printing techniques.

“We`re delighted to mark Starbucks’ 50 years of serving its customers and communities with the exclusive Starbucks® Anniversary blend. This limited edition, ethically sourced coffee is another innovation that emphasises our passion, zeal for an elevated coffee experience We take immense pride in inviting all our customers from across the country to savour this unique blend which highlights Starbucks’ innovative and inspiring journey of half a century,” said Sushant Dash, ceo, Tata Starbucks.

The Limited edition Starbucks® Anniversary blend is available in 250gms  or customers can  choose  any of their  favourite beverages with the anniversary blend as their espresso choice  across Starbucks stores in India or through various delivery platforms.

To further commemorate Starbucks’ 50 years, they have also introduced a line-up of limited-edition Starbucks 50^th Anniversary Collection which pays tribute to the symbol of Starbucks with siren-themed essentials.

 

Tata Starbucks set to record highest store growth in

         Tata Starbucks set to record highest store growth in India in FY 2020-21

New store in Kanpur marks Tata Starbucks 218^th store in India

                                                                                         

Tata Starbucks marks its presence in the 18^th city in India by entering Kanpur, the second city in Uttar Pradesh to serve the Starbucks premium experience. The brand is set to mark its highest expansion in India in FY 2020-21 by entering 7 new cities with a total of 40 new stores making it the highest no. of stores opened in a year through its bullish and thoughtful expansion strategy. India continues to remain one of the fastest-growing markets for Starbucks globally.

 

“FY 2020-21 has been eventful for Tata Starbucks in terms of our expansion plans and offering meaningful experiences and services to our customers in newer cities and locations. We are also very delighted to enter Kanpur and excited to serve the premium Starbucks experience to our customers in the city. Expanding our footprint further into Uttar Pradesh and opening our doors in Kanpur is a moment of great pride for us. I want to thank our partners across India for their passion, commitment and support while we expand and extend the third-place experience across India”, said a Tata Starbucks spokesperson

 

Entering the city of Kanpur:

The new store at Z Square Mall greets customers with soft and warm timber interiors combined with accents of green and touches of brass, inspired by coffee leaves and beans grown in farms around the world. The wooden feature and textured walls, along with the different pockets of seating available in the store, help to create a sequence of moments of connection throughout the space. 

 

The main artwork piece features coffee plants and the process of carefully nurtured coffee beans throughout each step of its journey. The use of leather to produce this piece celebrates the local craftmanship in the city, well known for its leather and tannery industry. A hand painted botanical artwork behind the banquette adds an extra layer of storytelling to the store.

 

The store offers customers a wide range of Starbucks beverages and all-time favourites such as Cafe Mocha, Java Chip Frappuccino®, Signature Hot Chocolate and Caramel Macchiato. Customers in Kanpur can also enjoy the new Spring offerings like Mango Popper Frappuccino®, Salted Caramel Cloud Macchiato, Salted Caramel Mocha Frappuccino® etc. along with our new plant-based offering – Oats Cocoa Macchiato, Oats Cocoa Frappuccino® & Iced Oats Cocoa Macchiato.

 

Starbucks is also bringing to Kanpur its Holi special Frappuccino® of colours, a perfect blend of complex flavours and colours which the customers can try for the upcoming festive season. Customers can also enjoy chef Sanjeev Kapoor curated menu which comprises of Indian and International offerings.

 

Starbucks will introduce the My Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives. The new store will also offer brand merchandise and free Wi-Fi to enjoy an elevated coffeehouse experience that Starbucks is known for.

 

With partner (employee) and customer safety as a top priority, Tata Starbucks continues to observe elevated cleaning and sanitizing protocols and take precautions, including floor markers to encourage social distancing in waiting areas, temperature checks for all partners customers and delivery executives and partners are required to wear facial coverings and gloves during their shifts. Tata Starbucks also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience.

 

 

Starbucks Expansion in India:

Tata Starbucks unlocked its innovation last year by opening two new formats of stores in the country. The opening of the first drive-thru store showcases Tata Starbucks commitment to evolving the brand and business in India to provide new and meaningful experiences to its customers. The new all-women stores’ format is another significant step towards creating meaningful opportunities for women within the company and is an important part of Tata Starbucks efforts to achieving 40 percent gender diversity by the end of 2022.

 

The brand also celebrated its eight-year anniversary in India in October 2020 and crossed the 200^th store mark, currently operating across 18 Indian cities. FY 2020-21 marked Starbucks opening in new states and cities across India including Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore and now Kanpur.