Friday, 31 January 2020

RED FM launches ‘Vote The Haq’ campaign for Delhi Elections National, 30 January 2020: RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to spread awareness and ensure maximum participation in the upcoming Delhi Elections 2020. This initiative will specifically target low voting percentage areas in Delhi through an on-air and on-ground campaign. Under ‘Vote The Haq’ campaign, various motorcycling groups will take the responsibility of spreading awareness about voting. The activity will be promoted on-air by the RJs and select listeners will get an opportunity to ride with these biking groups to their respective polling stations on 8 February. Speaking about the campaign, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “To build a strong democracy and ensure good governance, every vote count. At RED FM, we wanted to utilize the reach of RED FM to target areas with low voting percentage in Delhi and provide on-ground support to help voters reach the polling booths to cast their vote. As always, we are excited to facilitate a positive change in our society through our campaigns.” As part of the campaign, RED FM has launched a song specially created for Delhi Elections 2020. About 93.5 RED FM: We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 431 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.


RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to spread awareness and ensure maximum participation in the upcoming Delhi Elections 2020. This initiative will specifically target low voting percentage areas in Delhi through an on-air and on-ground campaign.


Under ‘Vote The Haq’ campaign, various motorcycling groups will take the responsibility of spreading awareness about voting. The activity will be promoted on-air by the RJs and select listeners will get an opportunity to ride with these biking groups to their respective polling stations on 8 February.

Speaking about the campaign, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “To build a strong democracy and ensure good governance, every vote count. At RED FM, we wanted to utilize the reach of RED FM to target areas with low voting percentage in Delhi and provide on-ground support to help voters reach the polling booths to cast their vote. As always, we are excited to facilitate a positive change in our society through our campaigns.”

As part of the campaign, RED FM has launched a song specially created for Delhi Elections 2020.


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