Easybuy Launches on
Amazon Fashion India
Customers can
now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion,
India’s most preferred destination for fashion
India’s most preferred destination for fashion
Easybuy, India’s leading value fashion
retail brand, is now available on Amazon Fashion India. Amazon Fashion
continues to delight customers across the country by bringing them the widest
and most loved fashion selections from emerging as well as popular brands. With
the launch of Easybuy on Amazon Fashion, it has made family fashion more affordable
and accessible to Indian customers
Easybuy is a made in India brand
conceptualized and launched with an aim to make fashion affordable for those
who seek stylish apparel at minimum prices across tier 2, 3 cities as well as
metros. To further its commitment with Amazon Fashion, Easybuy will create
online-only brands which will be specially manufactured for the existing
categories. Easybuy has identified SMEs and built a supply chain system through
nurturing them, further enabling SMEs to grow along with both Easybuy and
Amazon Fashion. Over the next 6 months, the offline collection will be brought
online through a store fulfillment program to fulfill the needs of the
customers across India. The brand will also extend its selection to new categories
depending on the needs of customers.
The launch of Easybuy on Amazon Fashion
originates from the brand’s view of expanding its customer reach online across
India for value fashion. Its aim is to offer “super styles” at “super prices”
to its customers. The entire Easybuy collection on Amazon Fashion has over 2,000
styles, priced from INR 69 to INR 699 that features apparel selections for men
and women across tops, t-shirts, dresses, jeans, trousers, shirts and also
kid’s apparel. The launch offers convenient free-shipping options for all
customers and the entire selection will be Amazon Prime-enabled, giving
customers access to free shipping and more, across India.
Mr. Mayank
Shivam, Director – Strategic Initiatives, Amazon Fashion India said “We are very excited to launch Easybuy on Amazon Fashion. Easybuy
is India’s leading value fashion retailer that offers fashion choices for the
entire family. The ‘super styles’ and ‘super’ prices’ offered by Easybuy,
coupled with our capabilities of making fashion more accessible to customers
across India, definitely make for a special collaboration. Amazon Fashion is
the preferred destination for any brand, especially when they are embarking on
a new journey to revolutionize the way customers engage with fashion”.
Speaking
about the partnership Mr. Anand Aiyer, Senior Vice President & Business
Head, Easybuy said, “Easybuy’s launch
on Amazon Fashion marks the beginning of our Omni Channel Journey and we are
quite excited about it. Easybuy is the
fastest growing value fashion retailer launched by Landmark Group, India’s
leading retail conglomerate and our vision is to make fashion aspirations
affordable for Neo-India, which aspires to access great fashion, but at
affordable prices. Easybuy is proudly made in and made for India with the
objective to make aspirational fashion affordable for the entire family. We have launched currently with over 2000
styles under 699 on Amazon Fashion bringing Super Styles at Super Prices closer
to customers across India”
No comments:
Post a Comment