BharatPe announces strategic, long term partnership
with the International Cricket Council
● Partnership for all ICC global events till end of 2023
BharatPe, India’s leading financial services company for merchants, today announced that it has entered into a strategic partnership with International Cricket Council (ICC). The agreement, will ensure BharatPe’s involvement and integration at all ICC events throughout the term. These include the upcoming ICC World Test Championship (Southampton, UK 2021), ICC Men’s T20 World Cup (India, 2021), ICC Men’s T20 World Cup (Australia, 2022), ICC Women’s World Cup (New Zealand, 2022), ICC U19 Cricket World Cup (West Indies, 2022), ICC Women’s T20 World Cup (South Africa, 2022), ICC Men’s Cricket World Cup (India, 2023) and ICC World Test Championship (2023).
As a prestigious Partner of ICC, BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events. In addition to extensive and integrated brand presence for BharatPe across a host of ICC events, this partnership will also enable BharatPe to roll out innovative campaigns to connect and engage with millions of cricket fans and shop owners across the country. The ICC partnership is an organic extension to BharatPe’s existing brand strategy centred around cricket. The company currently has its own ‘Team BharatPe’ comprising of 11 Indian cricket stars as its brand ambassadors, namely, Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.
Speaking on the association, Anurag Dahiya, Chief Commercial Officer, ICC “We are pleased to have BharatPe on board as a partner for all our marquee tournaments, beginning with the final of the ICC World Test Championship between India and New Zealand to be held in Southampton in June. Our women’s and men’s events, provide leading brands an unparalleled, high-reach platform for conversations with very involved and passionate fans. Our commercial partners have greatly benefitted from working with us on our events and 2021-23 presents a unique opportunity with 5 senior level World Cups taking place, which will set the stage for reaching out to an unprecedented numbers of cricket fans.”