PR CAMPAIGN ON 'SAVE THE EARTH'
“Heal
the world; make it a better place, for you and me and the entire human race.
People are dying if you care enough for the living. Make it a better place for
you and me.”
Save the Earth is the very real
campaign for everyone. Everyone has to take responsibility for protecting the
land because it is our land and we are living on this Earth. So, it becomes our
responsibility to take care of it. We should make all efforts to safeguard our
land because the future generation also needs the right and good Earth. If
everyone takes the appropriate step for the betterment of Earth, Consequently,
the Earth will always be safe. We all are human beings living on this planet,
and this is our mother Earth which gives us everything for life. So, this is
our responsibility to save Earth to ensure that our future generations get a
safe environment.
The most important social awareness which everyone should
know about, to bring some positive changes on the Earth .The present condition
of the Earth has been very challenging for the healthy existence of life
because of the toxic environment, air pollution, water pollution, global
warming, deforestation, and many more environmental issues. Earth is the
most precious thing in this universe having oxygen and water, essential things
for life. The natural resources found on Earth are deteriorating day by day
because of various wrong practices of human beings. It keeps life on Earth in
danger. Various forest animals have been extinct completely because of the lack
of their favorable environment.
The Indian Government has taken many initiatives and has
introduced a variety of schemes to save the environment and the surroundings as
such. Many International projects and campaigns have been cropping up in the last
few years as slowly the need to safeguard and preserve our nature has been
hitting hard into the minds. India being a responsible country has started
working sincerely towards contributing their part in this Global issue and
creating a sustainable future and all the states are coming together for this
cause; Tamil Nadu being a proactive state has started contributing seriously
towards the same.
M.O.P Vaishnav
College for Women, an autonomous and
accredited college affiliated to the University of Madras has been ranked as
one of the premier institutions in the state of Tamil Nadu offering coursesin
Communication and Media studies, Management Studies, Commerce, Computer science
and IT, FoodScience, Mathematics and Sociology.
The Post Graduate
Communication has been conducting
several city-wide P.R Campaigns and has organized seminars in prominent cities.
We have been successfully conducting P.R Campaigns over the years addressing
issues like Rainwater Harvesting, Pollution, Women’s Safety and Health Issues, Roadsafety,
Organ donation, Organic Farming, Child abuse, Autism and many others. Many
relevant personalities from varied fields have associated themselves with these
issues and have provided their expertise and support for these campaigns.
About Campaign
We are proud to announce that this year the department’s
Public relations campaign will focus on addressing issues pertaining to environment.
The department has planned a city-wide campaign on the topic Save the Earth in the month of January.
This is an initiative by the department to create awareness among students and
general public about the hazards of polluting the environment. The students
will campaign on the issues such as Avoid Plastics, Revive beach and Marine,
Use of Renewable energy, Go Green, Reuse and Recycle management. The students will
conduct series of pre campaign and prominent campaign events and take the
issues forward to the different publics in the community.
1) GO GREEN: Seeds
of the past, fruits of the future
We should understand the importance of trees in our lives and
do our best to save trees in order to save life, save environment on the Earth
and make Earth a green Earth. Trees are as valuable as gold that’s why they are
called as 'Green Gold' on the Earth.
·
To bring awareness among the target audience about
the importance of growing trees and the significant role played by trees in the
global movement of saving the Earth.
·
To initiate change in attitude regarding trees and
cultivate the habit of planting trees among the younger generation.
·
To adopt the policy of ‘catch them young’ and ensure
that children grasp the seriousness of saving the planet by means of adopting
green goals.
·
To kindle interest in young people about
learning more about effective ways of saving the planet in the long run.
2) ANTI-PLASTICS CAMPAIGN: Do the DRASTIC, CUT the PLASTIC!
The Tamil Nadu
government has announced a ban on manufacture, sales, storage and use of
disposable plastic across state, effective from January 1, 2019.
However, the ban
excludes using disposable plastic for essential commodities like packaging
milk, curd, oil and medical utilities.
This is not the first
time when Tamil Nadu will impose the ban. The Chennai Corporation in 2015 had
enforced a strict ban on plastic bags and other polymer-based items with a
thickness of less than 40 microns.
Officials say poor
compliance beset the corporations plan to make the city plastic free. In a city
that generates 429 tons of plastic waste per day, second only to Delhi (689 tones)
in the country, experts are divided over how successful the ban will be.
·
Tamil Nadu government has banned use of plastic products from January
2019
·
The decision has been taken to gift a plastic-free state to future
generations
·
Environmentalists are skeptical about the proper implementation of ban
3) MARINE REVIVAL:
Save 1\3
To make people realize the importance as well as benefits of our
marine creatures and to make public come together to create a healthier ocean
that is clean for the coming generations and in-turn resulting in a greener
environment.
The Bay of Bengal, the Arabian Sea, and the Indian Ocean are
chock-a-bloc with pollutants. Reports blame 80% of the ocean’s pollution on
pollutants like plastic, which kills thousands of ocean-inhabitants each year.
The Indian National Centre for Ocean Information Services (INCOIS) has come up
with automated mornings, which will remove the need for physical collection of
samples.
The Union Ministry of Earth Sciences will begin work on a
comprehensive study to identify the source of litter, especially
the plastic waste that flows into India’s coastal waters. The
exercise is the first step towards framing a National Marine Litter Policy with
the objective to clean up the oceans, which is in line with UN Environment’s
global ‘Clean Seas Campaign’ that India joined on World Environment
Day 2018.
According to a study published in the journal Science on
February 13, 2015, it is estimated that India dumps 600,000 tons of plastic
waste into the oceans, annually. As part of this exercise, the experts from the
Indian National Centre for Ocean Information Services will work to gauge
the pollution in the coastal regions and to find it sources so we can prevent
the plastic waste entering into the oceans at the first place. According
to official data, about 15,000 tons of plastic waste is generated every year in
India and of this, only 60 percent is recycled and the rest lands up in
landfills or in drains. The initiative of Ministry of Earth Sciences to gauge
marine litter and their sources along the country’s coastline will help nip the
problem in the bud.
4) ENERGY SAVING-
RENEWABLE RESOURCE AND ELECTRICITY: Earth: Cherish or perish
Reducing the consumption of energy will lead to
energy conservation. This can be achieved either by using energy more
efficiently or by reducing the amount of service used. There are many different
ways to reduce your household’s energy use, ranging from simple behavioral
adjustments to extensive home improvements. The two major motives for
conserving energy are to save on utility bills and protect the environment.
This will also cause less harm to the environment.
Different methods like turning off lights or
appliances when you do not need them, replacing your light bulbs, using smart
power strips, installing a programmable or smart thermostat, purchasing energy
efficient appliances etc. can be exercised to conserve energy.
The main objective of the campaign
is that to save the Electricity from getting wasted. Since the target audience
are majorly urban people, suggesting solutions in such a way that it is easily
applicable in their routine life. The non-renewable resource is consumed in
large quantities that the future would not be left with any. So, creating
awareness through this campaign to minimize the use of non-renewable resources
which would help in saving them for the near future. Finding solution that
would help in providing alternatives for the usage of non-renewable
resources.To inculcate in the young minds about the usage of renewable
resources and, reduce wastage of electricity and energy.
5) FOOD WASTE
MANAGEMENT: Serve to Not Waste
There are all kinds of waste management carried on
in the pursuit to save Mother Nature. With the growing population, there is an
increase in consumption of goods and other natural resources. But with the
consumption, there isn’t any recycling taking place in order to restore the
balance in the ecosystem. Keeping that in mind, there are lot of waste
management process to dispose waste effectively.
Strict
aesthetic standards in grocery retailers, arbitrary ‘best-by’ dates, and
unsustainable farming practices are some of the way’s food waste occurs.
However, individual behaviors and habits play an important role too. Simple
changes, like freezing food before it expires, eating leftovers, and making a
list before going to the store, can make a huge difference in how much food
gets tossed each year.
Our campaign focuses on:
·
To spread awareness on how
important and essential food is for livelihood
·
To create awareness about Food
waste in college and school canteens
·
To bring in a change in hotels
and restaurants
·
To propagate how to save food
and serve to others before throwing into trash
·
To bring a change in the
society to waste food to a minimum and donate food before they expire or the
date bars.
·
To include the idea of 'cooking
how much ever needed' in every individual's life
·
To value food and go by our hash
tag policy, #wevaluefood and form a community and start serving the excess
food.
A variety of pre-campaign
activities were conducted in the first two weeks of December across various
places in Chennai, especially in schools and colleges to create awareness about
the campaign before officially inaugurating it in the month of January.
·
Workshop on importance of trees in Government High
School Villivakam and NSP Vidhyapeetam.
·
Seeds/saplings distribution in VS Hospital, KJ
Hospital, Bala Vihar Guild of Home and Surabhi Shelter Home.
·
Online presence through various Instagram and
Facebook pages to create strong image building on the issue.
·
Creating a 2-minute story recording about 'Go Green'
to be aired over the radio.
·
Paper bag making workshop in ‘Assumptions School’ in
Nungabakkam
·
Colouring contest to teach students about disposing
plastics properly.
·
Skit on creating awareness about the harmful effects
of Plastic usage.
·
Fun learning activities to educate children about
avoiding plastics, conducted across city schools.
·
Cloth bag distribution in Thirumazhisai Super
Market.
·
Doodle art in Loyola College, Nungabakkam.
·
Promotional activities through social media, flyers
and also through Mop Community Radio.
·
Logo Creation and Dubsmash in Ethiraj College,
Chennai.
·
Marine Pollution awareness in WCC College for Women.
·
Poster Making.
·
Spreading awareness using hashtag #wevaluefood on
social media.
·
Donating food in collaboration with NGO and a
restaurant.
·
Radio PSA airing on MOP CRS 107.8.
·
Poster designing competition for 'Serve to Not
Waste'
HIGHLIGHT EVENTS
DAY
1
Inauguration
(Internal) 9: 30 am – 10: 30 am
Date: 4.01.2019
Prominent Chief Guest will inaugurate the event.
Venue: Auditorium, M.O.P Vaishnav College for Women
·
An exclusive AV about the campaign shall
be played for the audience.
·
Overview of the campaign will be read
out by Head of the Department, Dr.Anurekha.
·
Chief Guest introduction by the
Principal, Dr.LalithaBalakrishnan.
·
Chief Guest address.
·
Vote of thanks will be read out by
Student Leader.
Panel
Discussion (Internal) 11: 00 am – 1:00 am
Topic:
‘Sustainable India: A myth or Reality?’
Panelists:
1 Mr.
Solar Suresh
71-year-old who leads a completely eco-friendly,
self-sufficient and self-sustaining life by generating all the electricity and
resources he needs to survive, lives at New 17 Vasu Street in Chennai’s Kilpauk.
In a career spanning 45 years, which he retired from in 2015, the IIT-Madras
and IIM-A graduate has worked in textile marketing in various capacities
including MD and CEO, taken his entrepreneurial plunge to found SAKS
Ancillaries Ltd., and even spearheaded another entrepreneurial venture in the
last-mile connectivity space.
2 Ms.Banu
She is the founder of ‘Thumai Pads’, a new
initiative in Chennai where they manufacture cloth sanitary napkins for better
health and sanitation awareness. They have been creating awareness by helping a
wide range of Self Help Groups in Chennai.
3 Ms.
Renu Narayanan
She has been working in eco-friendly projects for 18
years now. She initiated the online interactive platform ‘Dialogue’ to educate
and to motivate fellow residents to adapt to eco-friendly habits.
DAY 2
Panel discussion (Internal) 9 am –
1 pm
Date:
05.01.2019
Venue:
Meghdoot, M.O.P Vaishnav College for Women
Panelists:
1.
Nandhita Krishnan
A
historian, environmentalist and writer based in Chennai, Nanditha Krishna has a
Ph. D. in Ancient. Indian Culture from Bombay University, where she was also a
Heras scholar. She has been a Professor and Research Guide for the Ph.D
programme of CPR Institute of Indological Research, affiliated to the
University of Madras. She was the Honorary Director from 1981 of The C. P.
Ramaswami Aiyar Foundation and was elected President in 2013. She is the
Founder of its constituents: C.P. Art Centre; C.P.R. Institute of Indological
Research; Saraswathi Kendra Learning Centre for Children; The Grove School
(Chennai); Shakunthala Jagannathan Museum of Folk Art and Rangammal Vidyalaya
(in Kanchipuram); Sir C.P. Ramaswami Aiyar Memorial Nursery & Primary
School, Kumbakonam; and C.P.R. Environmental Education Centre (established by
the Ministry of Environment, Forests and Climate Change, Govt. of India).
2.
Dr. M.C. John Milton
Lecturer
from Department of ‘Advanced zoology and Biotechnology’.
Details
of professional training and research experience, specifying period.
·
Five years of Research Experience in the
field of Aquatic Entomology and Pest control 1996-2000.
·
Research Associate in the Ministry of Environment
and Forests, Govt. of India sponsored. All India Coordinated Project on “Survey
and Inventorization of Marine Biodiversity on East Coast of India”, conducted
by Marine Biological Station, Zoological Survey of India, Chennai 600 028 under
the headship of Dr.K. Venkataraman, Deputy Director, Zoological Survey of India
(2001-03).
·
Conducted inventorization survey of
Marine faunal resources along the east coast of India for three years
(2001-03).
·
PADI licensed Open water SCUBA Diver,
2003
3.
RJ Ranjith Daniels
Dr Daniels is an Ecologist with a PhD in
Ecology from the Indian Institute of Science, Bangalore. During the past 35
years he has travelled and studied vertebrates in a wide range of ecosystems,
especially tropical rain forests including that of the Western Ghats and Great
Nicobar Island in India and the Barro Colorado Island in Panama. He has
authored over 50 peer-reviewed scientific papers and 12 books. In the year
2000, he co-founded Care Earth in Chennai and is presently a Trustee of the Care
Earth Trust.
4. MA. A. Jayakumar
·
Founder
and head of kadalora makkal pathukappu Iyakkam,
·
Member of
Working Journalist Union of Tamil Nadu
·
Member of
South Indian Actors Association
·
South
Indian cine Television Artist and dubbing artist Union
5.
Mr. Atmanand, Director, NIOT
The National
Institute of Ocean Technology (NIOT) was established in November 1993 as an autonomous
society under the Ministry of Earth Sciences, Government of India. NIOT is
managed by a Governing Council and the Director is the head of the Institute.
The major aim of
starting NIOT under the Ministry of Earth Sciences, is to develop reliable indigenous
technology to solve the various engineering problems associated with harvesting
of non- living and living resources in the Indian Exclusive Economic Zone
(EEZ), which is about two-thirds of the land area of India.
DAY 03
Sand sculpture (External) 9 am – 12
pm
Date:
06.01.2019
Venue:
Edward Elliot Beach, Besant Nagar
Students
from Government College of Fine Arts will be sculpting a sand sculpture based
on Marine creatures. The team of Save Beach and Marine will also be
simultaneously doing a flash dance.
Guests:
Actor
Aari
Artist/Anchor/Actor
Jagan
Flash
Mob 12:00 pm
Venue:
Besant Nagar Beach
DAY 04
Talk (Internal)
Date:
7.01.2019
Venue:
M.O.P. Vaishnav College, Meghdoot.
No.
of students: 80-100 students
The
highlight event consists of speakers, experts in the field of conservation of
energy, and who understand the mechanics of it. Each speaker would address the
audience for 45 minutes inclusive of Q&A session.
Speaker
1: SRINIVASAN REDDY
Schedule:
9am to 10.00am
Mr.
Srinivasan Reddy is an IIT Honorary Professor who teaches , Clean Technologies,
Heat Transfer and Thermal Power Laboratory.
Break
10am to 10.30am
Speaker
2: 'SOLAR' SURESH
Schedule:
10.30am to 11am
Mr.
D Suresh popularly known as Solar Suresh lives in Kilpauk in Chennai in his
green and sustainable home. An IIT and IIM graduate, Suresh has managed to set
up a rooftop solar plant, biogas plant, in his house. He has implemented all
the feasible facilities in house breaking the perception of domestic
impossibility and sets an example for others.
DAY 04
HUMAN
FORMATION (External)
Date: 7.01.2019
Venue: KRM Public School, Perambur at school
grounds.
No of students: 800-1000 students
There will be a formation with the help of school
students. They will be placed in the form of a tree (mostly coconut tree). The
reason being the coconut trees destroyed due to Gaja cyclone. They will also be
provided with caps and badges. The children will also be provided with
refreshments and other necessary items.
LINE
UP ACTORS:
·
Raghava
Lawrence
·
RJ Balaji
·
Nandha
Durairaj
DAY
05
Celebrity
Talk &Panel Discussion (Internal)
Date: 08.02.18
Venue: Megdoot, M.O.P. Vaishnav College for Women.
(Internal)
Session
1 - 10:00 am – 11:00 am
Celebrity Introduction
A renowned celebrity working towards Food Waste
management will address the gathering.
Break - 11:00 am – 11:30 am
Panel
Discussion 11:30 am 13:00
pm
·
Anchor Ashiq
·
RJ Bharath
·
Model Vekkey
·
Arun Aravind
Brothers
·
Baskar
The panelists are prominent workers from Good life
center who will speak on Food waste management and share their opinions and
thoughts on how to fight food waste and potentially donate it to the needy.
Event Sponsor: Murugappa Group of Companies
Print Partner: The New Indian Express
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