Badshah arrives on Josh, headlines CreatorThon in

 Badshah arrives on Josh, headlines CreatorThon in Maldives

~joins the Josh family exclusively till the end of the year~

~sets the bar for the 24-day, 3-city content marathon with a first-of-its-kind creator workshop~

 

Josh, India’s fastest growing and most-engaged short video app, has taken the creator world by storm with ‘CreatorThon’ – a content creation marathon designed exclusively for the family of Josh creators. After a successful first leg in Pondicherry, CreatorThon has travelled overseas to the island nation of Maldives, where an exclusive set of 10 Josh creators was paid a surprise visit by the king of desi-pop, Badshah. For Josh users, this is only the start of this content gala with Badshah who will also be exclusively associated with Josh till the end of the year.

 

In Maldives, Badshah was seen mentoring this select group of creators from across India in a first-of-its-kind workshop, who also got the chance of a lifetime to jam with him on a private yacht and groove to his hits. The highlight of the day was an early preview to Badshah’s upcoming single ‘Pani Pani’ which releases at the end of the month. The three-day event in Maldives packed with outdoor activities and professional shoots will manifest as exciting, short-video content on the Josh app. 

 

Concluding an action-packed day with these creators on the beautiful beaches of Maldives,Badshah said, “Kehte hain, log josh mein hosh kho bethte hai. But here, at this CreatorThon on Josh, we’re all in, we’re all charged, and I’ve had the best time reliving my work and my music through the lens of a short-video platform. Inspiration comes to creators in different forms, and the challenge and stimulation that accompanies this form of entertainment is infectious. Short-video is all the rage today, and I’m so excited to watch this new generation of creators make use of these perfectly-created opportunities to redefine where, when and how India consumes content.”

 

Welcoming Badshah to the family and sharing her excitement all the way from Maldives, Seher Bedi, Head of Josh Studios said, “CreatorThon is truly creator haven and just the start of a long, committed journey in discovering our stars of tomorrow. Badshah’s arrival today and his continued association with the platform is a huge boost for Josh in our attempt to break down the barriers between superstars and emerging creators and give the latter the platform they so very well deserve.”

 

Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million downloads. Currently, Josh is the fastest growing and most engaged short-video app in India with over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and 1.75+ billion video plays per day.

Director Sneha Shetty Kohli's next music video

 Director Sneha Shetty Kohli's next music video 'Tanhaai'
starring Tulsi Kumar is a soulful rock ballad

Director Sneha Shetty Kohli's fresh new music video 'Tanhaai' features Tulsi Kumar and Zain Imam. A tale about rising up and out of loneliness that we often find ourselves in.

The song is in power-packed vocals of the very versatile Tulsi Kumar and composed by talented music duo Sachet-Parampara.

Sharing about the shoot of the song, Director Sneha Shetty Kohli, adds "We shot the entire song across Mumbai in just 3 days and shooting in between the pandemic with all necessary precautions and rains was challenging yet an amazing experience". Sharing about the theme of the song, she adds, "Break ups are a part of life and to accept it and come out stronger and not lose your identity in the whole process is what makes or breaks you".

After the success of most popular music videos like 'Genda Phool' featuring Jacqueline Fernandez and Badshah, 'Dil ko Karaar Aaya' featuring Sidharth Shukla and Neha Sharma and the top hit 'Naagin'. Director Sneha Shetty's next 'Tanhaai' is all set to rule the worldwide charts.

Tulsi Kumar is the new ‘Sheher Ki Ladki’

After creating a buzz with her previous songs, Tulsi Kumar has reinvented herself with the recent release ‘Sheher Ki Ladki’ from Khandaani Shafakhana. The 90’s hit track featuring Suniel Shetty and Raveena Tandon, is recreated by Tanishk Bagchi is sung by Tulsi Kumar and Badshah. Giving a modern twist to the song, Tulsi Kumar’s voice gives freshness to the song while Badshah has rendered his voice for the entire song along with his rap. Featuring Diana Penty and Badshah, the song was released last week, and has already gaining love from the audiences and is trending on YouTube since the day it’s launched.  

Tulsi Kumar who is riding high on the success of ‘Tera Ban Jaunga’ from the recent massive hit ‘Kabir Singh’ was ecstatic when she got the opportunity to sing Sheher Ki Ladki which needed her to break away and give variations with the vocal quality. Both the songs have added new achievements to her kitty. Both the songs, Tera Ban Jaunga from Kabir Singh and Shehar Ki Ladki from Khandani Shafakhana has become the world’s most viewed videos in the last 24 hours on YouTube. Both the songs have garnered over 80 million views on YT and still counting within no time.

Tulsi says, “Sheher Ki Ladki is an iconic song I have grown up listening to and it's an absolute honor and a huge responsibility to help recreate the magic. Diana and Badshah have done such a fab job in the video.” About her first collaboration with Badshah, who taught her to rap behind-the-scenes, Tulsi says, “Badshah is a powerhouse of talent and a pleasure to work with. We were both asked to understand the vibe of the 90s for this song, and at the same time create a contemporary version using our strengths and I feel Tanishq has struck the right vibe maintaining its old charm and yet offering something new. The bridge of this song is new and there is an excellent rap which Badshah has absolutely aced. This one is really special." 

The singer who is a fan of Raveena Tandon feels honored to have lent vocals for the actress. Tulsi Kumar adds, “Raveena – Suniel had made the song iconic in the 90s, and I am so grateful that in my ode to the 90s with the same song they decided to feature in the video.”

Speaking on receiving so much love, Tulsi, feeling humbled says, “It's a wonderful feeling to get all this love from our fans and music lovers. This is love coming from different parts of the globe. It's a huge honor for me and it’s impossible to achieve such a feat without a strong team effort and the love of my fans. It’s an achievement for the entire team."