Josh kickstarts second edition of its mega

 Josh kickstarts second edition of its mega talent-hunt ‘World Famous’

~Travels to the Jewel of West India—Gujarat to discover next 10,000 stars out of India~

After a super successful first edition in Lucknow earlier this year, Josh – India’s fastest growing and most-engaged short video app kicks off the second edition of its multi-city mega talent hunt, ‘World Famous’ in Gujarat. Unique to its kind, this first original IP is Josh’s quest to tap into the hidden talent pool of the country and discover the next 10,000 stars for the world.

A 20-day exhilarating event spanning three cities of Gujarat, has already landed in Baroda and Surat to hunt for the creative prodigies, before travelling to Ahmedabad and finally wrapping up in a Grand Finale at the Statue of Unity on September 23, 2021. As Josh travels through the streets of Gujarat in search of its next set of stars, the cities teem with the buzz of creation as Josh mentors interact with aspiring creators at lively centres and activations placed through the cities’ hotspots including malls, cafes, colleges and localities

The dynamic campaign is driven digitally on the Josh app, inviting chef, dancers, poets, singers, photographers or artists across the state to post enthralling videos showcasing their creativity on the app using the hashtag #WorldFamousInGujarat. Top creators with unique videos and innovative content will be shortlisted for the semi-finals in Baroda (Sep 11), Surat (Sep 12) and Ahmedabad (Sep 19) where they will be mentored by popular reality TV creator duo Raghu Ram-Rajiv in Baroda, renowned actress Mouni Roy in Surat and rapper Badshah in Ahmedabad who will groom them in their journey to stardom. The winners from the semi-finals will then travel for the Grand Finale at Statue of Unity, where Bollywood celebrity Sonu Sood would announce the final set of winners to be further enrolled into Josh All Stars, India’s first and largest formal creator training academy.

On launching the second edition of World Famous, Seher Bedi, Head of Josh Studios said, “Following our grand success in Lucknow, we are super excited to see what Gujarat has to offer. We are here to discover the real jewels from the ‘Jewel of West India’. If Lucknow has taught us anything, it is to only expect the best. We built Josh with the intention of celebrating creativity and World Famous is just another expression of that intention. Every talent is unique and deserves to be celebrated and Josh is here to find those 10,000 stars for India.”

Josh Studios was unveiled earlier this year to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub. ‘World Famous’ was the Studio’s first signature roll out for Josh that launched in August 2020 as a mahagathbandhan of India’s top creators, biggest music labels and many million UGC creators.  

Badshah arrives on Josh, headlines CreatorThon in

 Badshah arrives on Josh, headlines CreatorThon in Maldives

~joins the Josh family exclusively till the end of the year~

~sets the bar for the 24-day, 3-city content marathon with a first-of-its-kind creator workshop~

 

Josh, India’s fastest growing and most-engaged short video app, has taken the creator world by storm with ‘CreatorThon’ – a content creation marathon designed exclusively for the family of Josh creators. After a successful first leg in Pondicherry, CreatorThon has travelled overseas to the island nation of Maldives, where an exclusive set of 10 Josh creators was paid a surprise visit by the king of desi-pop, Badshah. For Josh users, this is only the start of this content gala with Badshah who will also be exclusively associated with Josh till the end of the year.

 

In Maldives, Badshah was seen mentoring this select group of creators from across India in a first-of-its-kind workshop, who also got the chance of a lifetime to jam with him on a private yacht and groove to his hits. The highlight of the day was an early preview to Badshah’s upcoming single ‘Pani Pani’ which releases at the end of the month. The three-day event in Maldives packed with outdoor activities and professional shoots will manifest as exciting, short-video content on the Josh app. 

 

Concluding an action-packed day with these creators on the beautiful beaches of Maldives,Badshah said, “Kehte hain, log josh mein hosh kho bethte hai. But here, at this CreatorThon on Josh, we’re all in, we’re all charged, and I’ve had the best time reliving my work and my music through the lens of a short-video platform. Inspiration comes to creators in different forms, and the challenge and stimulation that accompanies this form of entertainment is infectious. Short-video is all the rage today, and I’m so excited to watch this new generation of creators make use of these perfectly-created opportunities to redefine where, when and how India consumes content.”

 

Welcoming Badshah to the family and sharing her excitement all the way from Maldives, Seher Bedi, Head of Josh Studios said, “CreatorThon is truly creator haven and just the start of a long, committed journey in discovering our stars of tomorrow. Badshah’s arrival today and his continued association with the platform is a huge boost for Josh in our attempt to break down the barriers between superstars and emerging creators and give the latter the platform they so very well deserve.”

 

Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million downloads. Currently, Josh is the fastest growing and most engaged short-video app in India with over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and 1.75+ billion video plays per day.

Josh launches 'CreatorThon' – an exclusive event for

                Josh launches 'CreatorThon' – an exclusive event for creators                                                           across Pondicherry, Maldives, Jaisalmer and Goa

Heads out with top creators to exotic locations across India and overseas

 

Josh, India’s fastest growing and most-engaged short video app, today announced the launch of Josh ‘CreatorThon’ – a content creation marathon crafted exclusively for Josh creators, to be held between April 12 to May 5 across beautiful locales. Launched as a multi-city campaign, Josh ‘CreatorThon’ kicks off in Pondicherry today and will travel to four exotic locations across India and overseas with unique creators to give them a flavor of the dynamism and energy of the short video ecosystem.

‘CreatorThon’, envisioned as a 24-day jazzed up event, is a one-of-a-kind opportunity where creators have been handpicked amongst a million and given an exclusive platform which would help them create unique, engaging content across all these beautiful locations. Landed today in India's Tiny Little France – Pondicherry, ‘CreatorThon’ would then move on to the island nation – Maldives (from April 17 to April 20) followed by Jaisalmer (from April 22 to April 25) before hitting the home stretch in Goa (from May 1 to May 5).

With this campaign, Josh aims to raise the bar for content creation in India as creators would be engaging in some never seen before, joshiley performances over the next few weeks. The on-ground activations would witness the creators’ josh all pumped up as they indulge in a variety of innovative and exciting activities named as – ‘Style in the City’, ‘Scary Boo’, ‘Reality Bites’ among others, and take the excitement and oomph factor through the roof. A team of professional stylists, make-up artists and photographers will be accompanying these content creators to cater to their fashion and styling needs.

Hailing the Josh creator community, Seher Bedi, Head of Josh Studios said, “Josh ‘CreatorThon’ is an opportunity for creators to travel with Josh as part of the Josh family. Our community gives creators tools to make their content as exciting as they want with all the resources, we offer them. Traveling to these destinations with the Josh team gives creators an opportunity not only to express their creativity but bond with the Josh community and feel pampered. Many exciting activities will give them fuel to explore content in new ways. We are excited to give new and thrilling experiences to our creators and CreatorThon will do just that!”

Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store. Currently, Josh is the fastest growing and most engaged short-video app in India with over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and 1.75+ billion video plays per day. Josh Studios was unveiled in March 2021 to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub.