SBI achieves Rs. 5 lakh crore in Home loan business
· The Bank projects Rs. 7 lac crore lending in the home loan segment by FY 2024
· The Home loan portfolio of the Bank has grown by 5 times in the last decade
· On average, the Bank on-boards 1000 home loan customers every day
· The Bank offers home loans starting at 6.80% per annum
· Missed call facility for home loan inquiries
· Rs. 2 lakh home loans sanctioned under PMAY
Maintaining
its leadership in the home loan segment intact, the State Bank of India
(SBI) has reached another landmark by crossing the Rs. 5 trillion (5
Lakh crore) mark in its home loan business. The bank has set its sight
on achieving a home loan AUM of Rs. 7 trillion by FY 2024.
The
Real Estate and Housing Business unit of SBI has grown 5 times in the
last 10 years with an AUM of Rs. 89000 crore in 2011 to Rs. 5 trillion
in 2021. Despite a massive setback to the real estate sector triggered
by pandemic-induced lockdown, the REHBU vertical registered unparalleled
growth in the home loan business. SBI witnessed spectacular growth in
Home loans in December 2020 with the highest sourcing, sanctions,
disbursements, and growth that the bank had ever registered. The Bank
has also launched a new facility for new home loan customers who can get
all information on home loans by giving a missed call on 7208933140.
Dinesh Khara, Chairman, SBI said,
“It is a momentous achievement for State Bank of India. This
extraordinary feat is a testament to customers’ continuous trust in the
bank. We feel that combining technology with personalized service is the
key in the current scenario. The bank is also working on various
digital initiatives to improve the efficiencies in home loan delivery
including a unique integrated platform Retail Loan Management System (RLMS) which
will provide an end-to-end digital solution. We are also happy to
express that SBI has become the market leader in home loans by adopting a
focused approach and acknowledging it as a national priority. We have
always treated home loans as a growth driver for the nation and not just
as mere transactions. We, at SBI, will continue focusing on enhancing
customer delight that will in-turn enable the bank to scale newer
heights.”
SBI
is making a continuous effort to make affordable housing conveniently
accessible to customers with dreams of owning their desired home. The
bank offers home loan customized to suit the requirement of individuals
with home loans such as Regular Home Loan, SBI Privilege Home Loan for
government employees, SBI Shaurya Home Loan for army and defense
personnel, SBI MaxGain Home Loan, SBI Smart Home, Top-up Loan for
existing customers, SBI NRI Home Loan, SBI FlexiPay Home Loan for a loan
of the higher amount and SBI HerGhar Home Loan for women.
SBI
is also the only bank designated by MoHUA (Ministry of Housing and
Urban Development) as the Central Nodal Agency (CNA) for processing
Pradhan Mantri Awas Yojana (PMAY) subsidy. To support Govt’s flagship
program of ‘Housing for all by 2022’, SBI has been continuously
extending home loans under PMAY and has sanctioned 1,94,582 home loans
as of December 2020.
With
interest starting as low as 6.80% per annum, SBI commands a market
share of 34% in the home loan segment. On average, the bank onboards
around 1000 home loan customers per day that signifies SBI’s commitment
towards affordable housing. SBI has also completely waived the
processing fee till March 2021for customers availing home loans in SBI
approved projects. The Bank is also working on themes like focused
development of the Home Loan business, refined analytics for boosting
growth, easing home loan journey for customers, and post disbursal
engagement with home loan customers.
Going
forward, SBI is also looking at implementing AI, Cloud, Blockchain,
machine learning which can play a pivotal role in propelling not only
the home loan business of the bank but also other businesses. The bank
is gearing up to initiate a co-lending model for home loans which will
help boost SBI’s footprints in the unorganized sector. With the use of
cutting-edge technology, a vast network of branches, dedicated to
Central Processing Centers (CPCs) in 215 centers, bank’s digital and
lifestyle platform, YONO, and other enablers, SBI has hit Rs. 5 trillion
marks in the home loan business.
SBI
is also continuously focusing on strengthening collaboration with
builders so that it can offer more choices of homes to home buyers. The
bank is consistently ingraining the latest technology into its
operational and delivery platforms to make the home loan journey
smoother for customers.
Having
withstood all downturns, SBI’s home loan market share has been steadily
increasing. Moreover, this segment has the lowest default rate
indicating excellent asset quality and thereby contributing handsomely
to the Bank’s income. SBI forayed into the home loan business in 2004
with a total portfolio of Rs. 17000 crore. A separate Real Estate and
Housing Business Unit (REHBU) came into being in 2012 with a total
portfolio of Rs. 1 lakh crore. SBI became the market leader in the home
loan segment in FY 2014, and since then has continued to take rapid
strides in this business segment culminating in the achievement of the
Rs. 5 trillion milestones in January 2021.