BMW Group India pledges its commitment towards fighting

BMW Group India pledges its commitment towards fighting the COVID-19 pandemic.

 

 

-          Participation in creation of isolation ward at Government General Hospital, Chengalpattu near BMW Group Plant Chennai.

 

-          Critical care equipment and services for medical facilities.

 

-          Personal Protection Equipment (PPE) for frontline medical personnel and law enforcement agencies.

 

-          Nutrition for economically marginalised families will be funded as part of the initiative.

 

-          Employees further strengthen the efforts through voluntarily contribution.

 

 

BMW Group India has pledged INR 3 crore in the ongoing battle against COVID-19 pandemic. Associations with government and non-government organisations have been initiated for on-ground implementation in Delhi NCR and Chennai. Employees of BMW Group India, BMW Group Plant Chennai and BMW India Financial Services voluntarily contributed towards the cause.

 

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The coronavirus pandemic presents a mammoth challenge to public health, industry, economy and business. Responsible action and sincere efforts are immensely crucial for minimising impact on human life, providing immediate relief to the underprivileged and reinforcing those engaged at the frontline of this crisis. The most important need of the hour is to flatten the curve and ensure social distancing. It is a top priority and responsibility that we are taking very seriously. At the BMW Group, we have a strong culture and value system which has always stood the test of time. The resolve and commitment of our employees and dealer partners across India to fight this unprecedented threat to mankind is strong and undeterred. We will remain resilient and responsive.”

In Chengalpattu, near Plant Chennai, BMW Group India will participate in creation of an isolation ward for patients at the Government General Hospital.

 

Critical care equipment and services will be provided for medical facilities in Delhi NCR and Chennai.

 

Personal Protection Equipment (PPE) will be provided for frontline medical personnel and law enforcement agencies in Delhi NCR and Chennai.

 

Nutrition for the economically marginalised families around Plant Chennai and Delhi NCR will be funded as part of the initiative.

 

‘Work from home’ at BMW Group India.

For well-being of employees in midst of the COVID-19 pandemic, work from home has been implemented across BMW Group offices in India. The National Sales Company and BMW India Financial Services are working from home since 23 March 2020 until 3 May 2020. Local production at BMW Group Plant Chennai has accordingly been stopped till 3 May 2020. Essential services such as security, facility management and health centre continue to operate. Business continuity is being ensured across all functions while adhering to all government directives and necessary safety measures. Across the BMW, MINI and BMW Motorrad dealerships in India, staff are working from home to offer services to customers. After sales and breakdown services staff are operating as per the local government directives and are functional with limitations. All showrooms are presently closed and will reopen as per government advisory. 

BMW India offers BS VI variants across the entire product portfolio.

BMW Group Plant Chennai starts local production of BS VI diesel vehicles ahead of timeline.

First in segment to offer BS VI petrol variants across all models.

Prices to increase by up to 6% across BS VI variants.

  

Gurugram. BMW India is now offering BS VI variants across its entire product range. The complete petrol portfolio is already BS VI compliant while the diesel portfolio will be converted ahead of stipulated timelines. BMW Group Plant Chennai has started local production of BS VI diesel variants of the BMW 5 Series and the BMW 6 Series Gran Turismo. The new BS VI avatar of the segment best-seller BMW X1 will also hit the shop-floor of BMW Group Plant Chennai soon.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “2019 has been exciting for us as our new product portfolio has triggered remarkable traction in the luxury car market. Early start of BS VI production is a strategic call we are taking to meet the unprecedented demand for our new products. Today, BMW India customers have the choice of buying a BS VI car across the entire product portfolio. The present BMW range is extremely attractive because of its unique position with latest products, newest technology as well as superbly attractive ownership packages on limited stocks of BS IV variants.”

The latest products launched by BMW India in 2019 are available in both BS IV and BS VI variants. Beginning next year, BMW India will increase prices of BS VI models by up to 6%.  Attractive financial offers are available on limited stocks of BS IV variants.

Entry into the BMW world is now truly exciting with financial services offers including low rate of interest, attractive EMIs, flexible loan tenure up to 7 years and BMW Service Inclusive up to ten years.

BMW India aftersales introduces BMW Smart Video

A new benchmark in customer delight: BMW India aftersales introduces BMW Smart Video.

 Building trust through clear action: App-based solution empowering customers to give online service / repairs approvals.

Digitalization of aftersales customer experience ensures complete transparency and faster turn-around time.

More than 10,000 satisfied customers.

  

Gurugram. As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs. BMW Smart Video solution has already benefitted more than 10,000 customers with high rate of customer satisfaction.

Through BMW Smart Video, the dealership technicians are able to make a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the hassle of visiting the dealership again.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW is an immensely successful brand not only because of its best-in-class products, but also because of its unparalleled aftersales service standards. Trust and transparency are the core BMW values that naturally extend in all our customer interactions. Leveraging new-age digital solutions, we are building numerous services and solutions that will further enhance interaction between our customers and their beloved machines. BMW Smart Video is a fine example of how an innovative solution helps our customers easily understand the technical aspects of their vehicles and its servicing. Thus, creating a joyful ownership experience.”

Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India aftersales comes up with new solutions from time to time to take customer delight higher. The digitalization drive undertaken by aftersales aims at providing a seamless and integrated BMW experience to customers.

Trust, transparency, convenience and time are crucial to the aftersales business and play a vital role in creating customer loyalty. BMW Smart Video increases performance on all these parameters. Its success is easily reflected in terms of higher approvals for repair work, having a direct positive impact on aftersales business.

Already live in 50 countries in the BMW network including Australia, US and UK, BMW Smart Video is currently available at BMW dealerships in India.

BMW India appoints Deutsche Motoren as its dealer in Bengaluru.

BMW India continues expansion of its dealer network in established and emerging markets across India.

Deutsche Motoren has represented BMW India for over a decade with 4 customer touch points in Delhi NCR and now one in Bengaluru.

Bengaluru. BMW India has announced the appointment of Deutsche Motoren as its second dealer partner in Bengaluru. The dealership is headed by Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren. Deutsche Motoren’s showroom is located at 222/220A, Whitefield Road, Sadaramangala, Bengaluru and its aftersales facility is situated at No. 23, 1st cross road, Doddanakundi Industrial Area 2, Bengaluru.

The showroom represents the next evolution of BMW dealer network. It is a seamlessly integrated format which is delightful combination of architecture and design, giving a sense of space and openness to stimulate emotional connect with the BMW brand.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW is building a robust ecosystem of luxury across India that comprises of premium products, best-in-class services and personalised experiences. With the appointment of Deutsche Motoren, customers in Bengaluru will have an additional destination to explore Sheer Driving Pleasure. The strong foundation of BMW Group India enables our valued partners like Deutsche Motoren in the BMW dealer network to play a pivotal role in integrating our customers into the BMW world. Deutsche Motoren has been our valued partner in India for over a decade and we are confident that their unwavering focus on customer delight will take JOY to the next level in Bengaluru.”

Spread over 8,500 sq. ft., the ultra-modern showroom will display up to 6 cars based upon the signature ‘Urban Street Display’ concept and sales lounges close to the display area. For a truly immersive brand experience, an Experience Zone featuring Virtual Reality brings the customer face-to-face with the latest experiences. An interactive Emotional Virtual Experience on large screens is available for customers to personalise their favourite BMW as per their preferences. They can also select BMW M Performance Accessories to enhance the motorsports DNA of their BMW cars. BMW fans can also choose from a wide range of clothing, accessories, bags, luggage etc from the original BMW Lifestyle Collections.

Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren said, “Deutsche Motoren has enjoyed a very successful and long-standing partnership with BMW India. With the launch of our new facility in Bengaluru, we are proud to take this relationship to the next level and extend our reach towards our valued customers and prospects in Karnataka. We share BMW India’s business outlook and look forward to our continued success together.”

For BMW Premium Selection Customers, a designated Certified Used Car Section has been created to showcase the entire fleet of Premium Selection Cars available with the Dealer.

The state-of-the-art workshop spread over 14,000 sq. ft. comprises of mechanical, body and paint bays that can service upto 400 cars per month.

As with every other BMW dealership, Deutsche Motoren has appointed a highly professional team across all business processes. The team has also received intense training at BMW Group India Training Center in Gurgaon.

Story of Luxury: The Magnificent 7 and the Presidential X7

BMW India launched the new BMW 7 Series and the first-ever BMW X7 at a press launch held in Gurugram on 25 July 2019.

https://www.youtube.com/watch?time_continue=3&v=pNO7eGymKew

BMW India to increase prices

BMW India to increase prices by up to 4% 

from 1 January 2019

Gurgaon. BMW India will increase prices by up to 4% across the product portfolio with effect from 1 January 2019.

Mr. Vikram Pawah, Chairman, BMW Group India said, “BMW India remains at the forefront of the luxury car market, offering ‘Sheer Driving Pleasure’ through its inspirational products and unmatched levels of customer centricity. From 1 January 2019, BMW India will increase the prices of its cars by up to 4%. BMW India will continue to present an extremely attractive value to its customers through pioneering products, best-in-class bmw service experience and comprehensive financial solutions and offers from BMW India Financial Services.”

The range of locally produced BMW cars in India include the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 6 Series Gran Turismo, the BMW 7 Series, the BMW X1, the BMW X3, the BMW X5 and the MINI Countryman.

BMW dealerships also display the BMW X6, the BMW Z4, the BMW M2 Competition, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan, the BMW X5 M, the BMW X6 M and the BMW i8 which are available in the country as completely built-up units (CBU).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). Till date, BMW Group has invested over INR 5.2 billion (€ 72 million) in BMW India. The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across metropolitan centres of the country. Currently, BMW India has 44 sales outlets in the Indian market. The total number of employees at BMW Group India is 650.