BMW India aftersales introduces BMW Smart Repair Service

Smart remedy for minor repairs: BMW India aftersales introduces BMW Smart Repair Service.

Fast repair service at reduced costs with the same assured BMW service quality.

Latest technology and tools for small and medium repairs.

Gurugram. BMW India has announced the introduction of ‘BMW Smart Repairs’ throughout its service network in the country. The unique BMW repair service ensures faster repairs and reduction in cost for small and medium size repairs. Latest technology and tools are used to carry out targeted repairs without having to replace bigger parts.

BMW Smart Repair includes body and paint related jobs including plastic parts, dents, spot paint job, headlight, alloy wheel and leather works. Repairs are performed with precision as per BMW’s standard guidelines by highly trained BMW service technicians, using only genuine BMW tools and equipment.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “At BMW we always look for smart solutions to delight our customers by providing first-class service and an uncompromising driving experience at all times. State-of-the-art BMW dealerships ensure a superior ownership experience driven by quality and efficiency. For our customers, time is a precious asset. Their favourite BMW should always be ready for the road. BMW Smart Repair follows a technology driven, targeted approach to ensure quality BMW service for small and medium repairs instead of replacing whole parts. It significantly reduces service related costs and turn-around time, so our customers can enjoy complete peace of mind. Whether the job is big or small, they know that their BMW will receive the finest care.”

BMW’s paramount focus on customer satisfaction is reflected not only through its premium products but also its premium services. BMW Aftersales has been designed keeping the customer’s requirements at the core – Convenience, Cost, Time and Quality. BMW presents a world class experience to its customers when it’s time for their vehicle to visit the workshop. Numerous benefits combined with dedicated, personalized service make it a delight for the customers.

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Gurugram. The first-ever BMW X7, introduced recently in India, has been sold out in less than three months of its launch. A fine example of supreme engineering prowess, the BMW X7 exemplifies BMW’s understanding of a new generation of future-minded, assertive and ambitious leaders shaping tomorrow’s India.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The first-ever BMW X7 is a statement of the new, driven and highly successful India. When we launched the X7 here, we knew we have a best-in-class product that will clearly establish itself as a leader in the segment. It received phenomenal response from all over India and has been completely booked within three months of launch. The overwhelming success of the X7 is also proof that there is always demand for the highest standards of quality and products that live up to these standards will be successful, regardless of the market situation. For us, X7 is only the beginning. BMW India has the freshest portfolio in the luxury car market and all our latest launches are generating tremendous demand.”

The first-ever BMW X7 is the largest sports activity vehicle ever built by BMW. It combines the modernity and exclusivity of a luxury sedan with the agile driving and spaciousness of a sports activity vehicle. The BMW X7 xDrive30d Design Pure Excellence Signature variant (diesel) is locally-produced while the BMW X7 xDrive40i (petrol) is a completely built-up unit (CBU).

BMW India aftersales introduces BMW Smart Video

A new benchmark in customer delight: BMW India aftersales introduces BMW Smart Video.

 Building trust through clear action: App-based solution empowering customers to give online service / repairs approvals.

Digitalization of aftersales customer experience ensures complete transparency and faster turn-around time.

More than 10,000 satisfied customers.

  

Gurugram. As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs. BMW Smart Video solution has already benefitted more than 10,000 customers with high rate of customer satisfaction.

Through BMW Smart Video, the dealership technicians are able to make a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the hassle of visiting the dealership again.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW is an immensely successful brand not only because of its best-in-class products, but also because of its unparalleled aftersales service standards. Trust and transparency are the core BMW values that naturally extend in all our customer interactions. Leveraging new-age digital solutions, we are building numerous services and solutions that will further enhance interaction between our customers and their beloved machines. BMW Smart Video is a fine example of how an innovative solution helps our customers easily understand the technical aspects of their vehicles and its servicing. Thus, creating a joyful ownership experience.”

Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India aftersales comes up with new solutions from time to time to take customer delight higher. The digitalization drive undertaken by aftersales aims at providing a seamless and integrated BMW experience to customers.

Trust, transparency, convenience and time are crucial to the aftersales business and play a vital role in creating customer loyalty. BMW Smart Video increases performance on all these parameters. Its success is easily reflected in terms of higher approvals for repair work, having a direct positive impact on aftersales business.

Already live in 50 countries in the BMW network including Australia, US and UK, BMW Smart Video is currently available at BMW dealerships in India.

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