BMW India aftersales introduces BMW Smart Video

A new benchmark in customer delight: BMW India aftersales introduces BMW Smart Video.

 Building trust through clear action: App-based solution empowering customers to give online service / repairs approvals.

Digitalization of aftersales customer experience ensures complete transparency and faster turn-around time.

More than 10,000 satisfied customers.

  

Gurugram. As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs. BMW Smart Video solution has already benefitted more than 10,000 customers with high rate of customer satisfaction.

Through BMW Smart Video, the dealership technicians are able to make a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the hassle of visiting the dealership again.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW is an immensely successful brand not only because of its best-in-class products, but also because of its unparalleled aftersales service standards. Trust and transparency are the core BMW values that naturally extend in all our customer interactions. Leveraging new-age digital solutions, we are building numerous services and solutions that will further enhance interaction between our customers and their beloved machines. BMW Smart Video is a fine example of how an innovative solution helps our customers easily understand the technical aspects of their vehicles and its servicing. Thus, creating a joyful ownership experience.”

Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India aftersales comes up with new solutions from time to time to take customer delight higher. The digitalization drive undertaken by aftersales aims at providing a seamless and integrated BMW experience to customers.

Trust, transparency, convenience and time are crucial to the aftersales business and play a vital role in creating customer loyalty. BMW Smart Video increases performance on all these parameters. Its success is easily reflected in terms of higher approvals for repair work, having a direct positive impact on aftersales business.

Already live in 50 countries in the BMW network including Australia, US and UK, BMW Smart Video is currently available at BMW dealerships in India.

Pure power Sheer adrenaline BMW JOYFEST exhilarates Chennai

BMW India commenced its exclusive driving program – BMW JOYFEST 2018 in Chennai today. The two day event in Chennai will showcase the driving dynamics, modern functionality and high performance of the entire BMW product portfolio. 

The BMW JOYFEST is a specially curated platform for customers and prospects to experience the extraordinary control, maneuverability and the grit of the signature BMW xDrive: the intelligent all-wheel drive system of the BMW X family of sports activity vehicles (SAVs) and explore the ultimate luxury, unsurpassed comfort and advance driving dynamics of other BMW sedans and sporty M cars.

The first-ever BMW 6 Series Gran Turismo, the all-new BMW M5, the all-new BMW 5 Series, BMW 7 Series, the all-new BMW X3, BMW X1 and BMW X5 will be available for test drive to participants. 

Further, BMW certified trainers will offer valuable advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW 7 series will be on special display.

The thrill of high-performing range of sports cars – the all-new BMW M5 will be based on the Need for Speed Payback concept which made a debut at the 2017 Gamescom gaming conference in Cologne, Germany. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety - the BMW M cars offer an unmatched experience of exclusive, high-performance driving.

The 2018 edition of BMW JOYFEST will house an exclusive BMW 7 Series Individual Lounge, BMW Lifestyle zone with BMW original and BMW Motorsport accessories. It will also house BMW Financial Services zone, food and beverage section and BMW Gaming zone.

While the BMW Accessories and Lifestyle Zone will feature genuine BMW merchandise at special offers, the exclusive BMW 7 Series Individual Lounge offers customers an opportunity to customize and enhance their vehicle in line with their personal requirements. The BMW 7 Series Individual Lounge will also showcase individual paint finishes, leather upholstery and trims.

The BMW JOYFEST will feature one-of-its-kind two-tier set-up which will be created in each city, representing BMW’s premium international standards. The entrance is inspired from the iconic BMW kidney grille which is the most distinctive design feature. A special gaming zone will ensure an entertaining time for the entire family. Participants will also get to play games such as Need for Speed Payback and ring toss along with an opportunity to win lots of prizes.