Titan’s jewellery arm Tanishq introduces a flexible purchase plan

 Titan’s jewellery arm Tanishq introduces a flexible purchase plan
ahead of big Indian wedding season

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges

 

In a move to assist consumers in buying jewellery for weddings and related occasions, Titan’s jewellery arm Tanishq has introduced a new purchase plan – Rivaah Aashirwaad. The wedding jewellery purchase plan has been unveiled with the onset of the Big Wedding Season in India. Through this Plan, consumers can plan their wedding jewellery purchase in a structured and systematic manner and yield great discounts on the making charges towards the end of the Plan.

 

As the name signifies, Aashirwaad is the blessing in gold that is gifted to the bride as a token of love and appreciation by her loved ones as she embarks on her new journey in life. Families plan wedding purchases well in advance and it being one of the biggest expense in the life cycle of the customer, the plan incentivizes the customers by enrolling them in a secured monthly purchase plan which is structured in a way that offers better value for money compared to spot purchase. Rivaah Aashirwaad gives customers the flexibility to plan their purchase in terms of the quantum, duration and benefits which are transparent.

Tanishq introduced Rivaah – its dedicated wedding jewellery sub-brand in 2017, catering to the diverse and varied jewellery needs across communities and regions. Wedding Jewellery across cultures symbolises the richness & heritage inherent to Indian Weddings as they signify start of a new journey for the bride.

 

Speaking on the occasion, Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd said, “In Indian culture, buying and adorning gold jewellery holds significant importance, especially for weddings. Being India’s most trusted jewellery brand, we appreciate the auspiciousness of gold associated with wedding rituals. All parents want the best for their daughter and the jewellery they give to her for her special wedding day is symbolic of their blessings and eternal love for her.

 

Recognising this special emotion, Tanishq has launched 'Rivaah Aashirwaad', a flexible Purchase Plan, for acquiring jewellery in a systematic planned manner coupled with a very attractive discount on making charges, for weddings and other related occasions. With Rivaah Aashirwaad, we aim to offer the best opportunity to brides and their families to build their wedding trousseau with the finest Tanishq designs, assurance of purity and at competitive prices.”

 

Keeping in line with all COVID-19 safety and precaution norms, Tanishq adheres to strict compliance of advanced Gold standard safety norms across all stores. The brand has also recently introduced an array of phygital features available for the customers to shop from the comfort of their home and providing them with an enjoyable Omni channel shopping experience.

Titan’s jewellery-arm Tanishq to reopen its stores

Titan’s jewellery-arm Tanishq to reopen its stores
with ‘gold standard’ safety measures

~Store reopening will happen in a phased-wise manner~

~Introduces ‘Gold Standard’ safety e-book that defines high standards of process and protocols in areas of customer and employee safety, hygiene and social distancing~

Tanishq, India’s leading and most trusted jewellery brand from the house of Tata today announced its plans to reopen its 328 stores across the country in a phased-wised manner. The company will continue to strictly comply with all government rules while reopening and running operations at the store. The company plans to reopen first 50 stores by 10^th May, 2020.

Known for its industry-first best practices, Tanishq has rolled out a ‘Gold Standard’ safety e-book that reiterates company’s commitment to safety and well-being of customers and its employees at the store. It covers all staff and customer touch points, entailing numerous safety measures, including contactless shopping and strict social distancing at all times.

Sharing his views on reopening of stores, Mr. Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited, “Jewellery buying is a moment of joy for a customer and we want to be part of that moment in a safe, hygienic, reassuring yet welcoming manner. The Gold Standard on safety and hygiene has been designed to keep customers and employees safe throughout the time they spend at the store. A lot of detailing has gone into processes, checks and training of our employees. We are reopening our stores in a phased manner because each store has to pass an eligibility test prior to commencing operations. This is to ensure each store is 100% prepared to manage the store, staff and customers.”

He further adds, “As we obtain permissions from local authorities, stores are sanitised and a formal safety preparedness assessment is completed. Then stores are opened in a phased manner to ensure zero-defect compliance.”

Highlights -

· Safety checks - Tanishq has come up with host of safety measures at different touchpoints – parking, entrance, jewellery counter, waiting lounge, lifts, washrooms, billing counter, Karigar Room etc.

·   Staff training – Each staff member at the store has undergone 3 training sessions and are certified to serve the customers, maintain social distancing norms and assist them in contactless shopping

· Contactless shopping experience: Tanishq is encouraging digital payment options. In case the customer wants to pay in cash, cash boxes have been arranged. Gloves and masks have been made mandatory. Even credit cards are sanitised.

· Cleaning – Steps have been taken right from the entrance - disinfecting car keys, sanitising footwear, providing hand sanitisers, hand gloves, face masks, continuous sanitising of doors, seating area, washrooms and special surface cleaning process for jewellery using ultrasonic and steam cleaning.

·  Social distancing – Activated online appointment facility, not more than 5 customers will be allowed to enter the store. The store layout has undergone changes to maintain minimum distance at seating area, lounge area, lifts, washroom, Karigar areas and cash counters

·    Technology – Tanishq has launched new technology initiatives such as video calling feature, live assisted chat on our website and setting up of a remote war room to resolve any customer query in real-time to name a few. The team has been trained to virtually engage with customers and assist them in selecting jewellery.

Tanishq brings Akshaya Tritiya online this year

Tanishq brings Akshaya Tritiya online this year ~The brand is focusing on e-commerce platform through an advance online booking process~

Tanishq builds a new contactless way of selling through technology

India, April 19, 2020: Tanishq, India’s leading and most trusted jewellery brand from the house of Tata today announced its plans of taking Akshaya Tritiya online this year. Tanishq will start its Akshaya Tritiya Offer from 18th -27th April 2020 on its e-commerce platform; www.tanishq.co.in . Once the situation returns to normalcy and services resume, the customers can either opt to go to the store and pick up their jewellery or get it delivered to their doorstep.

Akshaya Tritiya is also a traditional anchor for a lot of Tanishq’s customers, nearly 54% of its regular Akshaya Tritiya buyers expressed their interest to pursue the tradition of bringing gold as a harbinger of good times. Customers can choose from a wide range of gold coins to gold studded and diamond jewellery in rings, earrings, necklaces, bangles offering the best-in-class designer jewellery to customers, including its latest wedding collection.

Speaking on the importance of the occasion, Mr. Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited, says “We decided to celebrate e Akshaya Tritiya this year in a unique way. Not only it celebrates the promise of prosperity, it also celebrates resilience, courage, & strength in these uncertain times. We are reaching out to customers to put out collective belief and hope in the tradition for a new beginning, and usher in a brighter tomorrow.”

He further adds, “Gold is always a safe haven as compared to other instruments. For Indians, gold is beyond an adornment metal. It is a symbol of security. So it symbolises beauty with the purpose of appreciating returns. Akshaya Tritiya is the time when a lot of customers buy wedding jewellery and we want those customers to consider us as their trusted wedding jeweller”

In his conclusion, “Contactless shopping experience throughout will be a new experience for us and for our customers as well. We have trained our retail team in the process. They are prepared to deal with our customers in the virtual world. We have launched new technology initiatives such as video calling feature, live assisted chat on our website and setting up of a remote war room to resolve any customer query in real-time to name a few. Creating unique experiences and superior customer services for our customers are at the heart of Tanishq.”

This Akshaya Tritiya Tanishq is offering Up To 25% off* on Making Charges of Gold and on Diamond Jewellery Value. Tanishq is also bringing a Gold Rate protection scheme, where customers can purchase gold coins at the prevailing gold rate and by doing so, they are entitled to exchange the coins at any store without any loss on making charges of coins for Jewellery purchase during the redemption period until end Nov 2020.

Customers can visit http://www.tanishq.co.in/offers for detailed offers.               

Add sparkle to this new year with Tanishq’s ‘The Great Diamond Sale’

Add sparkle to this new year with Tanishq’s ‘The Great Diamond Sale’

The best time to buy, from the widest range of beautiful diamond rings, earrings, pendants, necklaces and more

Tanishq, India’s most trusted jewellery brand, is bringing to you its biggest diamond festival: The Great Diamond Sale, during which customers can avail attractive discount of up to 20%* off on all diamond jewellery. The sale begins on the 9^th January 2020 across 320+ Tanishq showroom, and is available for a limited period only.

Women have always been fascinated with diamonds. Tanishq has diamond jewellery for all occasions – be it daily wear, parties, weddings, work milestones etc. Customers will surely be spoilt for choice, choosing from statement earrings, cocktail rings, pretty pendants, stunning necklaces, Solitaires for every special occasion, engagement rings and wedding jewelry.

Speaking about the sale, Ms. Ranjani Krishnaswamy, General Manager, Marketing, Jewellery Division, Titan Company Limited, said, “The diamond is a precious stone like no other - precious, rare and natural, the sparkle with which it reflects the light falling onto it, is akin to the brilliance with which a woman goes through the journey of life. At Tanishq, we know that every woman dreams of owning a diamond, and those who already have one, we know they always want another. To add some sparkle to the New Year for these brilliant women, we're celebrating the Great Diamond Sale. This is when all our delectable designs in diamond jewellery are available at compelling prices." 

Tanishq has a set of guidelines and principles that they abide by while sourcing diamonds. Every piece of diamond jewellery at Tanishq meets the highest standards of colour, clarity, carat, cut and class. After stringent quality checks, only the best diamonds adorn a Tanishq product. Be sure to visit a Tanishq store during the Great Diamond Sale.

For all your diamond dreams, Tanishq presents Diamond Treats

For all your diamond dreams, Tanishq presents Diamond TreatsA wide range of new designs in diamond jewellery now available at an affordable price

  

December is the season of parties, get-togethers, anniversaries, re-unions and over the years, it has been the season of wearing, buying and gifting diamonds. Owning a diamond makes one feel special and unique which is why it is the most precious gift for any occasion. Tanishq has also always been a part of women’s everyday wear as well. With the brand’s latest collection Diamond Treats, one will be spoilt for choice with a vast range of traditional as well as contemporary diamond products. There are gorgeous rings, earrings and exquisite pendants to choose from now at Rs.15000.

Speaking about Diamond Treats, Ms. Ranjani Krishnaswamy, General Manager, Marketing, Jewellery Division, Titan Company Limited said, “We are witnessing an increasing trend of women today owning and adorning diamond jewellery. Diamonds are precious, beautiful, and eternal. We at Tanishq believe that each person deserves this sparkle and we strive to make it accessible to all with our affordable and wide collections where there truly is something for every woman.” 

Tanishq has a set of guidelines and principles that they abide by while sourcing diamonds. Every piece of jewellery at Tanishq meets the highest standards of colour, clarity, carat, cut and class. After stringent quality checks, only the best diamonds adorn a Tanishq product.

Be sure to visit a Tanishq store this December. With stunning designs from Diamond Treats available at attractive prices, you can gift your loved ones or yourself something that will forever be special!

About Tanishq