Kalyan Jewellers reopens showrooms in select markets

Kalyan Jewellers reopens showrooms in select markets
across India, UAE and Qatar

Jewellery brand to observe heightened COVID-19 safety and precautionary measures across all showrooms

Kalyan Jewellers has today announced the re-opening of 10 showrooms across three states and one Union Territory in India. The company will be resuming operations in certain pockets of the country (green zones) where lockdown restrictions have been eased, which include seven showrooms in Karnataka, one each in Orissa and Assam and one in Puducherry respectively as part of the first phase towards being fully operational in the country. The company has already started operations in the Middle East, with the re-opening of 9 standalone showrooms in UAE and 3 showrooms in Qatar on the occasion of Akshaya Tritiya.

Kalyan Jewellers will be following the highest level of safety and precautionary measures across operational showrooms, to safeguard the health and safety of both customers and staff alike. These measures include mandatory use of hand sanitizers at both entry and exit points, providing masks and gloves to all staff members as well as customers, temperature check via hand-held scanners at entry points and regular deep cleaning and sanitization across showrooms at multiple times through the day, especially disinfecting common areas like counter tops, doors, etc. within the showroom. All functional showrooms will strictly adhere to COVID-19 guidelines issued by the company.

Talking about the reopening, Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “India, UAE and Qatar are markets where tradition of gold-buying is engrained as part of the culture. As the lockdown in these countries, coincided with the peak purchase/wedding season, we are expecting the pent up demand for gold to resume, once the lockdown is lifted and the markets open. While we begin operations across these showrooms, the health and safety of our patrons and the community at large will remain of utmost importance to us and we have instituted heightened hygiene and sanitation measures in these showrooms. With these openings, we hope to begin operations across our networks and get back to normalcy in the short term in a step-by-step manner.”

The showrooms will be open between 10 AM to 6 PM in select markets, which include Guwahati, Pondicherry, Bhubaneshwar, Bangalore, Udupi, Bellary, Hassan, Malleswaram, Jayanagar and Marathahalli. The jewellery brand is keeping a watch on the guidelines issued by local authorities and is fully equipped to reopen showrooms in other markets once the permissions are granted.  Customers visiting the showrooms for wedding related purchases can take an appointment for a personalized and exclusive shopping experience.

Kalyan Jewellers’ showrooms re-opened in UAE include branches at Al Qusais, Meena Bazaar, Karama, Musaffah and Bur Dubai in Dubai, as well as the showrooms in Hamadan, Abu Dhabi and Rolla, Sharjah. In Qatar, the company has re-opened its branches in Doha and Al Khor.

Keep tradition going, this Akshaya Tritiya

Keep tradition going, this Akshaya Tritiya, with a purchase of the Gold Ownership Certificate from Kalyan Jewellers

With stay-at-home becoming the new normal, traditions are becoming increasingly challenging to practice. Akshaya Tritiya, one of the most auspicious days of the Hindu calendar, known to bring good fortune, prosperity and luck, being one of them. With enquires about purchasing gold this day of Akshaya Tritiya increasing, Kalyan Jewellers has announced the launch of its Gold Ownership Certificate that can be purchased on the company website on or before Akshaya Tritiya. Customers can purchase gold from 2 grams upwards, and the Gold Ownership Certificate will be sent to them on the day of Akshaya Tritiya via email / WhatsApp or other customer recommended platforms.

The Gold Ownership Certificate will indicate that the person now owns gold of a certain grammage/value, thus fulfilling the tradition of Akshaya Tritiya – which is about buying gold on that auspicious day. Once the lockdown is lifted, the customer can redeem their Gold Ownership Certificate against physical gold, in the form of jewellery or coins, on or before December 31, 2020. As the rate protection offer is also included in this certificate, customers get the additional benefit of protection against price fluctuations. If on the day of redemption, the price of gold is lower, then that rate will apply.

Speaking about this programme Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “This is the first time in decades that we are in a state of lockdown during the Akshaya Tritiya period. Over the past 25 odd years, we have developed a regular set of clientele who purchase gold on Akshaya Tritiya from our showrooms. It is a tradition that they follow every year. This time around, owing to the extension of the lockdown, our social media channels and customer relationship managers, are flooded with queries about purchasing gold on the auspicious day. This has promoted us to come up with a solution, to best serve our customers’ needs. While we know that this temporary solution of Gold Ownership Certificate is no match for the real thing, we are happy that we will be able to keep tradition going.”

While the brick-and-mortar showrooms will remain shut on Akshaya Tritiya, customers can avail this newly launched facility to purchase gold. This facility will be available on the company website 21^st April onwards. Simply log in, choose the city of redemption, and buy. The option of off-setting the Gold Ownership Certificate against jewellery of the same grammage/value, might also be a very attractive proposition for families who had planned to buy some of their bridal jewellery on Akshaya Tritiya.

Kalyan Jewellers has also tied up with multiple banks to ensure that the customers extract additional benefits on their credit card purchases.