PepsiCo India and Airtel Partner to Offer Customers a Super Digital Experience This Festive
Season
The
on-going challenging times have impacted consumers’ lifestyle and
behaviours – People are consuming more data and are spending more time
with their families at home, leading to increased in-home
consumption of food and beverage products
PepsiCo India today announced a special initiative with Airtel involving its most loved snack brands, and in the process also
offering a special digital experience for all Airtel Prepaid customers. Ringing in the festive season, every customer would get
upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs. Participating consumers can redeem the offer upto 3 times on every unique mobile number.
Data is most important today and people across generations are spending more hours indoors than ever before. Whether it is remote working, content
streaming, gaming, e-learning or e-shopping, everyone is relying on data to stay connected. For the quarter ended June 30th 2020, average mobile data consumption per user on Airtel’s network increased to 16.3 GB, an increase of 40% over last year.
Apart from the growing importance & consumption of data,
the second insight that emerged during recent times is that in-home consumption is witnessing a significant uptake. As people continue to spend more time at home with their families, there is an increase in demand for snacks.
In line with this
connection between the top two trends of today – data and in-home
consumption - PepsiCo India and Airtel have joined hands to offer
customers up to 1 GB free data with INR 10 pack and 2 GB free data with
INR 20 pack of PepsiCo products including LAY’S, Kurkure,
Uncle Chipps and Doritos. To avail the benefit, consumers can
simply check the free data voucher code printed behind the snack pack
and go to Airtel Thanks app - ‘My Coupons’ section and enter the voucher
to claim the data offering. Once the user has availed
their code, the data can be redeemed immediately or at a later date of
convenience and requirement till January 31st, 2021. Once redeemed, the data will remain available for three days in the customer’s Airtel account.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel
said: “At Airtel, we are obsessed about offering our customers
the best network experience. We are thrilled to partner with PepsiCo
India to help all their customers experience our award winning 4G data
services. This also gives us the opportunity to
reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”
Sharing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said,
“The ‘new normal’ has catapulted everyone
into a more digital world than ever before. At PepsiCo India, as part of
our digital first approach, we follow evolving digital trends and
develop matching
strategies. Our insights showed us that consumers are enjoying
our products and seeking convenience while working and watching content
at home. The partnership with Airtel is, therefore, a perfect fit that
will further compliment the in-home experience
of consumers. With festive season kicking in, the special initiative
truly emphasizes the importance
of staying connected with friends and family.”
The
free data offer is available to all Airtel prepaid customers across
India and will be a perfect combination for them to enjoy their
favourite snack while accessing
data at the same time.
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