Flipkart and Myntra Join Hands with Canopy to Advance Sustainability Efforts and Conserve Forests
- Sign up for Canopy’s Pack4Good (for packaging) and CanopyStyle (for fashion) initiatives
- To support approaches and systems to eliminate the use of materials derived from ancient and endangered forests in its use of packaging, paper or man-made cellulosic fibers
Flipkart Group, India’s homegrown consumer internet ecosystem including Flipkart, and Myntra, one of India’s leading fashion and lifestyle destinations, announcing its commitment to responsible sourcing of sustainable packaging and man-made cellulosic fibers in collaboration with not-for-profit environmental organisation Canopy.
Flipkart and Myntra recognise the role of the world’s forests in maintaining climate stability, preserving biodiversity, and protecting the rights of Indigenous communities. The companies have joined Canopy’s Pack4Good and CanopyStyle initiatives to extend their sustainability commitment to move towards sustainable packaging and material sourcing. Recently, they also announced a shift away from single-use plastics in their packaging with the introduction of the most scalable sustainable alternatives such as eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps with carton waste shredded material and 2 Ply roll to name a few.
As signatories of
Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives,
the two Flipkart Group companies will shift towards sustainable sourcing
of forest-derived products and pilot alternative
next-generation solutions to transition away from forests for raw
materials. For this commitment, Flipkart and Myntra will focus on the
following activities over the next three years:
- Exploring sourcing or designing of reusable/refillable shipping boxes to reduce corrugated paper and paperboard
- Encouraging the use of recycled, reusable and/or FSC certified paper and packaging as well as sourcing products with responsibly sourced man-made cellulosic fibres
- Design and implement e-commerce, shipping, display and wrapping systems that minimize the use of packaging materials
- Increase utilization of recycled materials in packaging
- Utilize reusable packaging systems for intra business applications
- Increase the use of digital communication, marketing and accounting systems
- Adopt best practices including researching and applying emerging and circular economy innovations.
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Increasing the use of responsibly sourced man-made cellulosic fibre for
in-house products including rayon/viscose, lyocell, and modal
“India has incredible potential to be a global leader in the production of Next Gen packaging and clothing and this partnership with Flipkart and Myntra turbo charges efforts to scale these climate-saving solutions on a meaningful timeline,” said Nicole Rycroft, Executive Director at Canopy. “We applaud Flipkart Group’s leadership and look forward to collaborating with them to realize these ambitious goals.”
Hemant Badri, Senior Vice-President and Head of Supply Chain at Flipkart
said, “Flipkart as a homegrown e-commerce marketplace is
committed to creating a sustainable environment by sourcing responsibly
while creating sustainable alternatives for business needs. In this
endeavour, we are so pleased to be joining both CanopyStyle
and the Pack4Good initiatives, in order to save the world’s ancient and
endangered forests. We look forward to a close collaboration that will
allow us to open up a new sourcing stream for packaging and will fuel
change in other key operational areas as well,
inculcating sustainability initiatives in logistics, infrastructure,
energy efficiency, and more.”
Neetu Jotwani, Vice-President and Head of Sourcing, Myntra,
said, “Myntra is committed to sustainability and has always
been at the forefront of industry-first initiatives that reduce carbon
footprint while encouraging recycling across the entire supply chain and
manufacturing processes to make them more
eco-friendly. This association with Canopy and the adoption of
CanopyStyle for fashion and Pack4Good for packaging is a major step
towards our goal of further eliminating single plastic use and
increasing environment-friendly practices.”
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