Josh’s efforts to support Covid warriors and frontline workers
~Acknowledged by PM CARES Fund and ACT Grants for contributing INR 5 crores through #IAmABlueWarrior initiative~
Josh, India’s fastest growing and most-engaged short video app, has
recently received appreciation and acknowledgement from PM CARES
Fund and ACT Grants for donating a total sum of INR 5 crores. While the
nation battled one of the toughest phases in history due to the
intensifying second wave of COVID-19 infections, many Good Samaritans
came forward to extend their help to strangers affected
by the pandemic. Earlier last month, Josh app launched #IAmABlueWarrior
fundraiser initiative to help these Covid warriors and frontline
workers who have been working tirelessly to help the society in every
possible way.
Leveraging
its massive creator community and 100 million strong user base, Josh
invited participation from creators to generate unique creative content
under 8 different themes namely #ImportanceOfSanitization,
#DoubleMask, #SocialDistancing, #VaccinationAwareness,
#Covid19Hygiene, #StayCautious, #StayhomeStaysafe, #MythsNTruths using
the hashtag
#IAmABlueWarrior and were also requested to change their display
pictures to the campaign’s official logo on their social media handles.
The theme #DoubleMask received the highest number of video entries,
addressing the importance and need of the hour
to mask up. The whole idea behind the campaign was to generate funds
through videos created by using the hashtag #IAmABlueWarrior.
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