OnePlus celebrates six years of success globally

Marks five years in India; drives robust offline expansion plans across India
Leading the premium smartphone segment with 95% YoY growth as per Counterpoint report
Announces a series of incredible offers to give back to its India community

 OnePlus, global technology brand, marked its sixth-anniversary celebration globally. Since its inception in 2013, the brand has witnessed major success across regions worldwide, making it one of the most popular smartphone brands with its flagship devices.

Over the last six years, the brand has received remarkable response in markets like India, North America, Europe and China. And in the last two years, the brand has firmly established its premium positioning in India, registering a tremendous year-on-year growth of 95% as per the recent Counterpoint quarterly research report for Q3 2019. OnePlus also emerged among the fastest-growing smartphone brands this quarter as per the report, witnessing immense growing popularity among Indian consumers.

OnePlus recently opened its first R&D facility in India, which will eventually serve as the brand’s biggest R&D facility in three years. The brand is also actively expanding in the offline segment in India, further penetrating into tier 2 markets and beyond. As part of its robust retail expansion plan, OnePlus aims to operate across 5000+ offline stores and service centres by the end of next year.

Marking the anniversary celebration, Vikas Agarwal, General Manager, OnePlus India, shared, “The last six years have been a remarkable journey for OnePlus as a brand with several successes and new learnings. 2019, has been a special year for us with the launch of our OnePlus 7 Series, bringing in the all-new product portfolio - OnePlus TV, to creating the first-ever OnePlus Music Festival and opening our largest R&D facility in India.”

He further added, “In line with these efforts, we are also actively expanding our retail presence across India, bringing the premium tech experience to all aspiring OnePlus users across all regions in India. We are thankful to our community for playing an integral role in shaping the brand’s identity and helping us elevate our product positioning. We hope our community would be able to make the most of these exciting celebration offers. We are positive that these series of exciting anniversary offers would provide our current OnePlus community members as well as interested, potential users the opportunity to truly enjoy OnePlus’s innovative technology.” 

As a mark of celebrating its successful journey in India, and in an effort to give back to its thriving OnePlus community in India, OnePlus has announced a range of incredible offers, providing a special opportunity for its users to upgrade to the latest OnePlus 7 series devices. OnePlus users and customers can avail these offers starting on Friday, 6 December 2019 until Tuesday, 17 December 2019. OnePlus is also offering a discount from INR 2,000 up to INR 6,000 on OnePlus 7 Pro and OnePlus 7T.

Additionally, customers can also avail an instant discount of INR 2,000, INR 1,500 and INR 3,000 on purchase of OnePlus 7 Pro, OnePlus 7T and OnePlus 7T Pro respectively across all OnePlus sales platforms on HDFC card transactions. The brand will also provide a series of special no-cost EMI up to six months on Amazon.in, OnePlus.in and OnePlus experience stores for OnePlus 7 Pro, OnePlus 7T and OnePlus 7T Pro.

Adding to these range of exciting promotions, existing OnePlus users can exchange their older OnePlus devices and gain a cashback of INR 2,000 on the purchase of any OnePlus 7 Series device on Amazon.in and OnePlus Experience Stores. With these special offers in-store, the brand offers its existing and potential OnePlus users with the valuable opportunity to upgrade to the latest OnePlus devices and gain premium user experience through its truly burden-less technology.

OnePlus continues to lead the Indian premium smartphone segment in Q3 2019

Retains premium market leadership with 35% share, emerges among fastest-growing brands in India

OnePlus is the only smartphone brand gaining an incredible YoY growth of 95% during this quarter

OnePlus, a global technology brand, continued its leadership in the Indian premium smartphone segment with a remarkable market share of 35% in Q3 2019 for a second consecutive quarter according to the latest Q3 report by Counterpoint Market Monitor Service. The brand further established its market dominance with 95% YoY growth in Q3 2019.

Addressing the brand's recent achievement, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we have remained committed to providing our users with the most exclusive combination of hardware and software, elevating user experience. The remarkable performance of our latest devices reassures us that we are headed in the right direction, and as the spirit of the brand goes, we choose to never settle for anything but the best for our community. It is truly humbling to see the love and appreciation the OnePlus community has for the brand and its offerings. And we will continue to focus on delivering the best possible user experience in our pursuit of creating futuristic technology together with our community."

"Being an online-first brand so far, we are now focusing strongly on offline expansion though OnePlus experience stores and strategic retail partnerships in order to bring the OnePlus premium technology experience to consumers across India.”, he further added.

Propelled by the success of its latest launches, the OnePlus 7T and OnePlus 7T Pro, OnePlus has emerged as one of the fastest-growing brands in India with Q3 witnessing the highest ever recorded shipment for the brand in the last three years as well as for the overall premium smartphone market.

Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter driven significantly by OnePlus's contributions. The segment also witnessed a record YoY growth of 66% this quarter.

Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”

OnePlus smartphones are available across multiple online and offline channels including oneplus.in, Amazon.in, Reliance Digital outlets, Croma outlets and all OnePlus exclusive offline stores.

The full report can be accessed here.

OnePlus gains record INR 1,500 crore worth of GMV from Diwali sales across platforms

Emerges as best-selling premium brand across smartphone and smart TV segments respectively in online and offline markets

OnePlus, a global technology brand, successfully gained INR 1,500 GMV worth of sales at the ongoing Diwali festival fervour across platforms. With the beginning of OnePlus’s Diwali sale period from 28th September until 24th October, the brand has witnessed incredible sales across both its online and offline platforms in a handful of weeks.

Riding on the success of the recently launched products, OnePlus yet again emerged as the best-selling premium brand under both smart TV and smartphone categories respectively at the Great Indian Amazon Festival as well as across its offline partner stores. Furthermore, with the brand’s recent offline venture, it has witnessed commendable sales with its smart devices across partner stores.

Addressing the successful festive sales, Vikas Agarwal, General Manager, OnePlus India said, “We are truly humbled by the degree of enthusiasm our community members and customers across India have shown towards our new products, leading us to achieve these remarkable results alongside both our online and offline partners. We are very grateful to our community, and this further motivates us as a brand to ensure we continue bringing the best of our futuristic technology with a truly burdenless user experience”.

Furthermore, the recently launched OnePlus TV has also witnessed commendable sales across both online and offline platforms. Powered by Android TV, the OnePlus TV’s 55-inch 4K QLED display combined with Dolby Vision® delivers vivid and dynamic picture quality, and a powerful 50W 8-speaker setup with Dolby Atmos® renders a surreal surround sound experience. Starting at INR 69,900, the OnePlus TV is currently available online at Amazon.in, and across Reliance Digital stores in the offline segment.

Full media kits for the new OnePlus 7T Pro McLaren Edition and OnePlus TV can be downloaded here and here respectively.

Some of the current attractive offers by the brand are as follows:

• No-cost EMI is available on select channels on purchase of any OnePlus smartphone or OnePlus TV across channels on all popular bank credit and debit card transactions.
• INR 2000 instant discount is available on purchase of any OnePlus smartphone on Amazon.in for customers using Axis bank, Citi bank and Rupay card transactions until the end of today. Customers can also enjoy up to INR 3000 instant discount on any OnePlus smartphone purchase, excluding OnePlus 7, using HDFC bank card transactions across all channels.
• OnePlus has also teamed up with Airtel to offer several benefits upon a specific subscription. In addition to doubling data benefits, the partnership will also offer accessories voucher for oneplus.in for INR 500, 3 months free Netflix membership, a 1-year free Amazon Prime Video membership, Airtel TV Premium membership, a Wynk membership as well as Airtel Secure.
• Customers can enjoy an additional INR 3000 discount on exchange of any older devices for purchase of OnePlus smartphones on Amazon until mid of November.
• OnePlus also launched Limitless Referrals as an extension to the OnePlus Care program. Through this program, existing OnePlus users can share a referral link with a buyer and both parties will gain benefits in the form of points, discounts or cashbacks. Through this program, OnePlus is giving back to the OnePlus community who have shown unwavering faith and loyalty to the brand, especially during this festive season. The Limitless Referrals program is valid from 20th October to 16th November 2019.

A STATEWIDE MUSIC COMPETITION LAUNCHING A NEW GENERATION OF MUSICAL TALENTS

ONEPLUS PRESENTS THE RED CABLE TOUR

  OnePlus, the global technology brand today announced its first-ever OnePlus Red Cable Tour. The event will feature budding musicians across from Tamil Nadu who will perform in diverse categories including acoustic/a cappella, light music, heavy metal/rock and hip-hop. They will compete for the chance to go on a national tour with OnePlus, as well as to receive exciting cash prizes. This statewide music competition gives up-and-coming talents a bigger platform than ever before.

Through engaging with people from all over the state, from college students to music industry professionals to social media influencers and more, the on-going registration drive has yielded a fresh generation of musicians, many of who will get to experience playing to large audiences in Chennai for the first time. Those who wish to register may do so at onepl.us/RedCableTour.

The preliminary rounds will be held at colleges in Chennai between October 9– 11, 2019 - October 9: Hindustan Institute of Technology and Science, October 10 and 11: Patrician College of Arts and Science with the finals to be held at the Sir Mutha Venkatasubba Rao Concert Hall, Lady Andal School on October 13, 2019. The celebrity judges for the finals will be Shakthisree Gopalan, Vijay Prakash, Amitash Pradhan and Sean Roldan. Participants will get the chance to perform live in front of these top industry insiders and receive valuable feedback.

Speaking on the initiative, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we are all about creating different platforms for us to engage with our passionate community beyond our products. While we hope our products enhance their smartphone experience, we are constantly striving to engage with our community through other aspects of their lives. The OnePlus Red Cable Tour is our way of giving our community in Tamil Nadu an opportunity to come together and showcase their talent on a large musical platform.”

As one of the most popular technology brands in the world, OnePlus takes pride in introducing products to the market that bring the best in technology, premium design and superior user experience to its community. 

OnePlus Presents the Red Cable Tour, a statewide music competition

OnePlus Presents the Red Cable Tour, a statewide music competition launching a new generation of musical talent

OnePlus, the global technology brand today announced its first-ever OnePlus Red Cable Tour. The event will feature budding musicians across from Tamil Nadu who will perform in diverse categories including acoustic/a cappella, light music, heavy metal/rock and hip-hop. They will compete for the chance to go on a national tour with OnePlus, as well as to receive exciting cash prizes. This statewide music competition gives up-and-coming talents a bigger platform than ever before.

Through engaging with people from all over the state, from college students to music industry professionals to social media influencers and more, the on-going registration drive has yielded a fresh generation of musicians, many of who will get to experience playing to large audiences in Chennai for the first time. Those who wish to register may do so at onepl.us/RedCableTour.

The preliminary rounds will be held at colleges in Chennai between October 8 – 11, 2019 with the finals to be held at the Sir Mutha Venkatasubba Rao Concert Hall, Lady Andal School on October 13, 2019. The celebrity judges for the finals will be Shakthisree Gopalan, Vijay Prakash, Amitash Pradhan and Sean Roldan. Participants will get the chance to perform live in front of these top industry insiders and receive valuable feedback.

Speaking on the initiative, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we are all about creating different platforms for us to engage with our passionate community beyond our products. While we hope our products enhance their smartphone experience, we are constantly striving to engage with our community through other aspects of their lives. The OnePlus Red Cable Tour is our way of giving our community in Tamil Nadu an opportunity to come together and showcase their talent on a large musical platform.”

As one of the most popular technology brands in the world, OnePlus takes pride in introducing products to the market that bring the best in technology, premium design and superior user experience to its community. The OnePlus Red Cable Tour is happening in conjunction with the launch of the new OnePlus 7T and OnePlus TV, slated for the 26 of September.