OnePlus continues to lead the Indian premium smartphone segment in Q3 2019

Retains premium market leadership with 35% share, emerges among fastest-growing brands in India

OnePlus is the only smartphone brand gaining an incredible YoY growth of 95% during this quarter

OnePlus, a global technology brand, continued its leadership in the Indian premium smartphone segment with a remarkable market share of 35% in Q3 2019 for a second consecutive quarter according to the latest Q3 report by Counterpoint Market Monitor Service. The brand further established its market dominance with 95% YoY growth in Q3 2019.

Addressing the brand's recent achievement, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we have remained committed to providing our users with the most exclusive combination of hardware and software, elevating user experience. The remarkable performance of our latest devices reassures us that we are headed in the right direction, and as the spirit of the brand goes, we choose to never settle for anything but the best for our community. It is truly humbling to see the love and appreciation the OnePlus community has for the brand and its offerings. And we will continue to focus on delivering the best possible user experience in our pursuit of creating futuristic technology together with our community."

"Being an online-first brand so far, we are now focusing strongly on offline expansion though OnePlus experience stores and strategic retail partnerships in order to bring the OnePlus premium technology experience to consumers across India.”, he further added.

Propelled by the success of its latest launches, the OnePlus 7T and OnePlus 7T Pro, OnePlus has emerged as one of the fastest-growing brands in India with Q3 witnessing the highest ever recorded shipment for the brand in the last three years as well as for the overall premium smartphone market.

Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter driven significantly by OnePlus's contributions. The segment also witnessed a record YoY growth of 66% this quarter.

Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”

OnePlus smartphones are available across multiple online and offline channels including oneplus.in, Amazon.in, Reliance Digital outlets, Croma outlets and all OnePlus exclusive offline stores.

The full report can be accessed here.

OnePlus gains record INR 1,500 crore worth of GMV from Diwali sales across platforms

Emerges as best-selling premium brand across smartphone and smart TV segments respectively in online and offline markets

OnePlus, a global technology brand, successfully gained INR 1,500 GMV worth of sales at the ongoing Diwali festival fervour across platforms. With the beginning of OnePlus’s Diwali sale period from 28th September until 24th October, the brand has witnessed incredible sales across both its online and offline platforms in a handful of weeks.

Riding on the success of the recently launched products, OnePlus yet again emerged as the best-selling premium brand under both smart TV and smartphone categories respectively at the Great Indian Amazon Festival as well as across its offline partner stores. Furthermore, with the brand’s recent offline venture, it has witnessed commendable sales with its smart devices across partner stores.

Addressing the successful festive sales, Vikas Agarwal, General Manager, OnePlus India said, “We are truly humbled by the degree of enthusiasm our community members and customers across India have shown towards our new products, leading us to achieve these remarkable results alongside both our online and offline partners. We are very grateful to our community, and this further motivates us as a brand to ensure we continue bringing the best of our futuristic technology with a truly burdenless user experience”.

Furthermore, the recently launched OnePlus TV has also witnessed commendable sales across both online and offline platforms. Powered by Android TV, the OnePlus TV’s 55-inch 4K QLED display combined with Dolby Vision® delivers vivid and dynamic picture quality, and a powerful 50W 8-speaker setup with Dolby Atmos® renders a surreal surround sound experience. Starting at INR 69,900, the OnePlus TV is currently available online at Amazon.in, and across Reliance Digital stores in the offline segment.

Full media kits for the new OnePlus 7T Pro McLaren Edition and OnePlus TV can be downloaded here and here respectively.

Some of the current attractive offers by the brand are as follows:

• No-cost EMI is available on select channels on purchase of any OnePlus smartphone or OnePlus TV across channels on all popular bank credit and debit card transactions.
• INR 2000 instant discount is available on purchase of any OnePlus smartphone on Amazon.in for customers using Axis bank, Citi bank and Rupay card transactions until the end of today. Customers can also enjoy up to INR 3000 instant discount on any OnePlus smartphone purchase, excluding OnePlus 7, using HDFC bank card transactions across all channels.
• OnePlus has also teamed up with Airtel to offer several benefits upon a specific subscription. In addition to doubling data benefits, the partnership will also offer accessories voucher for oneplus.in for INR 500, 3 months free Netflix membership, a 1-year free Amazon Prime Video membership, Airtel TV Premium membership, a Wynk membership as well as Airtel Secure.
• Customers can enjoy an additional INR 3000 discount on exchange of any older devices for purchase of OnePlus smartphones on Amazon until mid of November.
• OnePlus also launched Limitless Referrals as an extension to the OnePlus Care program. Through this program, existing OnePlus users can share a referral link with a buyer and both parties will gain benefits in the form of points, discounts or cashbacks. Through this program, OnePlus is giving back to the OnePlus community who have shown unwavering faith and loyalty to the brand, especially during this festive season. The Limitless Referrals program is valid from 20th October to 16th November 2019.