Tamil most used Indian languages on

 Tamil most used Indian languages on Snapdeal

Nearly 35% users on the platform now use vernacular interfaces to search and buy 

Snapdeal is also conducting pilots of voice-assisted shopping using vernacular languages 

Snapdeal, India’s leading value-focused e-commerce marketplace, today shared that it is accelerating the roll out of its vernacular language interface after seeing  a tremendous response from its current users, especially first-time users. Data collected over the last four months shows that nearly 35% of the users are already using the various vernacular options available on the platform. 

Launched in September last year, Snapdeal’s app and m-site are currently available in multiple vernacular languages including Hindi, Tamil, Kannada, Telugu, Bengali, Gujarati, Punjabi, and Marathi to select users. Based on the popularity of vernacular language-based interfaces, this is now being scaled up to a larger audience. 

After English, Hindi is the most popular language, followed by Tamil. The use of Gujarati interface is also fast gaining popularity. The vernacular language tech has largely been built in-house by Snapdeal. 

 

While buyers in Chennai, Coimbatore, Madurai, Salem, Tiruchirappalli, and Vellore accounted for the majority of Tamil users, shoppers from Karnataka,  Kerala, Delhi, Pune and Mumbai also used Tamil interface extensively while browsing on the platform. The use of Hindi language was maximum in Uttar Pradesh, Madhya Pradesh, Rajasthan, Delhi-NCR and Bihar. 

 

The addition of vernacular languages has also resulted in increased engagement with the users. On an average, those exploring via vernacular languages spend 20% more time on the platform including increased viewership of product videos and higher engagement with various contests and gaming options on the platform. 

 

Encouraged by its vernacular interface efforts, Snapdeal is also experimenting with voice-assisted shopping that will allow users to ask questions in various vernacular languages and be guided by an intelligent selection of pre-recorded messages in different languages that will also help them through the transaction flow -  like providing voice prompts on how to search, how to add to cart, input the address and make payments etc. The feature is currently in a beta stage. 

“A large number of our technology initiatives are focused on creating a welcoming experience for new users. The comfort and familiarity of being able to access the platform in their known languages makes shopping convenient and fun, especially for those who are in the early stages of their online journeys”, said Snapdeal spokesperson.

THE JOURNEY TOWARDS LEADERSHIP

THE JOURNEY TOWARDS LEADERSHIP BEGINS AT VELAMMAL

Velammal Main School,  Mogappair Campus organized it's much awaited Virtual Investiture Ceremony 2020-21 at a digital platform on 14th July, 2020 with zest, zeal and enthusiasm.

The newly elected school council took charge to dawn the mantle of responsibility and carry it out with utmost dedication.

The Virtual Investiture Ceremony was presided by the honourable Chief Guest, Dr. Vaishnavi Shankar, Managing Partner and Faculty of Shankar IAS Academy. This auspicious event commenced with a prayer song followed by an invocation dance.

COVID-19 has sent the globe to crisis, shifting physical classroom into the digital world.
In this scenario, the leaders were  enormously elected through online polling.

The ceremony proceeded with the student council members taking an oath to work earnestly to uphold the honour and glory.
Our respected Senior Principal, Smt. Jayanthi Rajagopalan honoured the leaders with badges and sashes and congratulated them.
This was a proud moment for all the parents who witnessed their children embarking on a new journey as a leader. The ceremony took a turn entertaining the viewers with puppet show, contemporary dance and promo on the glimpses of fine arts by the Picassos of Velammal.

The event was taken ahead by our Chief Guest with an inspiring speech that emphasized on the motto learning through involvement and advised the newly elected leaders to carry forth their commitment and integrity, as they are the torch bearers of all values the school stands for.
An effervescent day that was filled with a lot of exuberance, with leaders' shoulders held high and head standing tall, the ceremony concluded with a vote of thanks followed by the National Anthem.