New Mahindra SUPRO PROFIT TRUCK Commits

 New Mahindra SUPRO PROFIT TRUCK Commits Higher Customer Prosperity through Guaranteed  Higher Mileage & Payload

·           Get More Profit or Give Truck Back – Unique customer value proposition in SCV segment offering guaranteed Higher Mileage & Payload leading to higher Operating Profit

·           Renowned Bollywood Actor and Producer, Ajay Devgn to be the face of the brand

·           Also set to offer Service Guarantee to customers.

·           The SUPRO PROFIT TRUCK range was recently launched at an attractive price point starting, Rs.5.40 lacs.

Mahindra & Mahindra Ltd., one of the top Commercial Vehicle manufacturers in India, offering the widest range of products and solutions from 3-wheelers to 55 ton HCV Trucks, today announced a unique value proposition for its recently launched SUPRO PROFIT TRUCK range of Small Commercial Vehicles. Based on independent certification, it is proven that the SUPRO PROFIT TRUCK customers have an opportunity to earn 25-36% higher operating profit on account of guaranteed higher fuel efficiency and payload. For this highly attractive product range and offering, Mahindra has also onboarded renowned actor and producer Ajay Devgn as the brand ambassador who will collaborate with the brand to further enhance its reach through digital and traditional mediums.

Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s  proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its  guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra”

 

Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, Mahindra & Mahindra Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the  <2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.”

The Product Range & Financing Support

The new range of SUPRO PROFIT TRUCK is developed on the successful SUPRO platform. It is affordable, more powerful, boasts of a greater payload capacity and higher mileage that assures higher profit to the customers. The SUPRO PROFIT TRUCK range comes in both diesel as well as CNG fuel options and provides class-leading mileage and performance even at maximum loads, thereby promising supreme comfort and convenience. SUPRO PROFIT TRUCK also, provides customers with powerful AC and a mobile charging point along with a class-leading warranty of 3 years/80,000km (whichever is earlier).

The SUPRO PROFIT TRUCK also brings in very attractive finance options where customers can avail loan tenure of up to 5 years and lesser IRR, starting from 12.99% onwards, which helps in lowering EMI for customers. The customers can also avail of up to 100% loan on SUPRO PROFIT TRUCK.

Guaranteeing After-sales Service

Besides the guarantee to deliver higher profit or take the truck back, Mahindra is also launching  two powerful after-sales Service guarantees:

 1.     Schedule Service Guarantee of 2 hours turnaround time or INR 500 compensation per day and

2.     Paid Service Guarantee of 5 hours turnaround time or INR 750 compensation per day.

This will serve to complete the story – higher profit through mileage and payload superiority guarantees and then guaranteed turnaround time in service to ensure higher uptime, more trips and higher earnings.  

SUPRO Brand Strategy

Mahindra have put together an aggressive brand strategy to promote the new SUPRO PROFIT TRUCK. They have chosen the very confident, honest, macho and well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of  Mahindra SUPRO PROFIT TRUCK, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity.

Mahindra launches the New Supro Profit Truck

 Mahindra launches the New Supro Profit Truck range

·         The Supro Profit Truck Maxi and the Supro Profit Truck Mini assure higher profit owing to its best in class fuel efficiency, higher load carrying capability and more power, making it India’s no.1 small commercial vehicle in Profit.

·         Priced competitively, the Supro Profit Truck Mini starts at Rs. 5.40 lac (Ex-showroom Mumbai) while the Supro Profit Truck Maxi starts at Rs. 6.22 lac (Ex-showroom Mumbai).

Mahindra & Mahindra Ltd., one of the leading automobile companies in India and the world’s largest tractor company by volume, today launched its new range of Supro Profit Trucks. Developed on the successful Supro platform, this new range of cargo mover is affordable, more powerful, boasts of a greater payload capacity and higher mileage that assures higher profit to the customers. 

Commenting on the launch, Veejay Nakra, CEO, Automotive Division, M&M Ltd., said, “The Supro has become one of the preferred small commercial vehicle platforms for our customers, given its efficiency and engineering capabilities. With the launch of the New Supro Profit Truck we have significantly enhanced the product proposition by focusing on customers’ profitability. While being competitively priced, it also offers class-leading performance, fuel efficiency and option of diesel & CNG powertrains. I am confident that in addition to being a game changer, this range will also go a long way in enabling our customers to prosper and Rise.”

Supro Profit Truck also comes with very attractive finance options. Customers can avail loan tenure upto 5 years and lower IRR starting from 12.99% onwards which helps in lowering EMI for customers. Customer can also avail upto100% loan on Supro Profittruck.

Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. With the trust of brand Mahindra, it comes with powerful AC and a mobile charging point along with a class-leading warranty of 3 years/80,000km (whichever is earlier).

Mahindra’s Farm Equipment Sector Sells

 

Mahindra’s Farm Equipment Sector Sells
26130 Units in India during April 2021

 

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, today announced its tractor sales numbers for April 2021.

 

Domestic sales in April 2021 were at 26130 units, as against 4716 units during April 2020.

 

Total tractor sales (Domestic + Exports) during April 2021 were at 27523 units, as against 4772 units for the same period last year.

 

Exports for the month stood at 1393 units.

 

Commenting on the performance, Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 26130 tractors in the domestic market during April 2021 with a growth of 454% over last year. High growth witnessed in April 2021 is due to low base due to nationwide lockdowns in April last year. There have been disruptions in supply chain due to localised lock downs and availability of oxygen along with dealerships in few states getting closed impacting demand momentum. All agri related fundamentals continue to remain strong, with bumper rabi crop harvest and forecast of a normal monsoon. We expect that tractor demand will bounce back as farmers start preparing their land for Kharif crops in the ensuing weeks. We continue to monitor evolving Covid situation across the states with key focus on safety of our people and partners. In the exports markets, we have sold 1393 tractors, a growth of 2388% over last year and have a strong order book.”

 

 

Farm Equipment Sector
	April
	F22	F21	%Change
Domestic	26130	4716	454%
Exports	1393	56	2388%
Total	27523	4772	477%

 *Exports include CKD

Mahindra Treo Zor electric last mile delivery vehicle crosses

        Mahindra Treo Zor electric last mile delivery vehicle crosses 1,000 sales milestone

 Attains leadership position in its segment in just 6 months of launch

Mahindra & Mahindra Ltd. (M&M), part of the US $19.4 billion Mahindra Group, today announced that its popular Mahindra Treo Zor electric three-wheeler (cargo) has crossed the sales milestone of 1,000 units. In just six months of its launch, Mahindra Treo Zor has become India’s number 1 selling electric cargo and has garnered a market share of 59%* in its category.

Launched in October 2020, Mahindra Treo Zor disrupted the three-wheeler cargo market in India with best-in-class features and its ability to offer higher savings to its customers. Mahindra Treo Zor as a last mile delivery Electric Vehicle (EV)  is built on the tried and tested electric three-wheeler platform, Treo. The entire Treo platform is designed and developed in India and the Treo Zor is the youngest offering in the company’s electric three-wheeler portfolio

Thanking customers on the occasion, Mahesh Babu, CEO, Mahindra Electric Mobility said, “Treo Zor has been a game changer for Mahindra and more importantly for our customers who have decided to lead India’s shift towards e-mobility. With its customer-centric design and efficient performance, Treo Zor offers higher savings that customers expect from a last mile electric cargo vehicle. We are delighted that it has become the preferred delivery vehicle for leading eCommerce players and their fleet operators. We thank all our customers for choosing Treo Zor and enabling us to attain the leadership position in its segment.”

It is noteworthy that Mahindra Treo Zor was awarded the coveted ‘Best SCV of the year’ at the recently held 12^th edition of Apollo CV Awards. The Treo Zor impressed the jury on the crucial parameters of innovation, market relevance, price and the total cost of ownership of the vehicle amongst others. Mahindra’s youngest EV offering is a run-away success for the company and is accelerating India’s EV adoption one delivery at a time.

Additionally, Mahindra Treo range of electric three-wheelers has crossed a sales milestone of 8,000 units and is being sold in over 400 districts across the country. Cumulatively, the Treo range has covered a distance of over 40 million kms on Indian roads saving 2,200 metric tonnes of CO₂ tailpipe emissions equivalent to planting 1 lakh trees required to absorb the same emissions. 

 

Mahindra All-New Thar crosses

Mahindra All-New Thar crosses 50,000 bookings

Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its recently launched All-New Thar has crossed 50,000 bookings, within just 6 months of its launch.

With its unmissable design, breath-taking performance, legendary off-road capability, everyday-comfort, technology and world-class safety, the All-New Thar continues to attract not only die-hard Thar enthusiasts, but urban lifestyle-seekers as well. This has opened-up an entirely new set of customers for this iconic 4X4 SUV.

Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are overwhelmed with this unprecedented response that the All-New Thar has garnered; it has, infact, surpassed all our expectations.  The wait for the All-New Thar has been longer than expected and we sincerely appreciate our customers’ patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times.”

  

The company has fast-tracked the process of increasing production capacity both at its Nasik facility and at the supplier-end to meet the demand for the All-New Thar and reduce the waiting period for customers.

Mahindra’s Farm Equipment Sector Sells

Mahindra’s Farm Equipment Sector Sells 29,817 Units

in India during March 2021

 

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, today announced its tractor sales numbers for March 2021.

 

Domestic sales in March 2021 were at 29,817 units, as against 13,418 units during March 2020.

 

Total tractor sales (Domestic + Exports) during March 2021 were at 30,970 units, as against 13,613 units for the same period last year.

 

Exports for the month stood at 1,153 units.

 

Commenting on the performance, Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 29,817 tractors in the domestic market during March 2021 with a growth of 122% over last year. Impact of lower base coupled with continued positive sentiments driven by healthy reservoir levels, higher MSP and increased liquidity, have led to strong wholesale growth in March. Tractor demand is expected to remain strong as Rabi harvesting is progressing well along with the onset of sowing of summer crops in select markets. In the exports market, we have sold 1,153 tractors, a growth of 491% over last year.”

 

Farm Equipment Sector (FD+SD+Gromax)
	March			Cumulative March
	F20	F21	%Change	F20	F21	%Change
Domestic	13418	29817	122%	291901	343833	18%
Exports	195	1153	491%	10014	10665	7%
Total	13613	30970	128%	301915	354498	17.4%

Mahindra’s All-New Thar Crosses

                 Mahindra’s All-New Thar Crosses 15,000 Bookings

Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its legendary SUV, the All-New Thar has now crossed 15,000 bookings, since its launch on October 2, 2020.

Today 57% of all buyers of the All-New Thar are first time car buyers and a significantly large share of all bookings are for the Automatic variants.

Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are delighted with this overwhelming response received for the All-New Thar, having crossed 15,000 bookings as on date. What is particularly interesting is that there is an acceptance of the All-New Thar amongst a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand. Given this overwhelming response, we are substantially ramping up our capacity”.

As one of the most anticipated launches in the industry, the All-New Thar has garnered a lot of interest from buyers and auto experts alike. Since its launch on October 2, 2020, the All-New Thar has received over 65,000 enquiries and more than 8 lakh website visitors. 

#TheAllNewThar | #ExploreTheImpossible

 

Mahindra rolls out BS6 variants of

 Mahindra rolls out BS6 variants of Alfa,
its popular 3-wheeler brand

Mahindra & Mahindra Ltd (M&M Ltd.), a part of the USD 19.4 billion Mahindra Group, today announced the launch of the BS 6 variant of Alfa, its flagship 3-wheeler brand. Today, the Alfa brand is known to be the most fuel efficient in its category and offers a range of passenger & cargo variants with 4 offerings catering to varied customer segments.

 

The reliable and powerful Alfa has gone over significant makeover in its BS6 avatar and offers 37% higher displacement, 16% higher power and 12% higher torque over its BS4 version. With 9.4 hp power and 23.5 Nm torque, Alfa offers improved pickup and better pulling power on slopes.

  

Its best-in-class mileage of 28.9 km/l*in passenger and 29.4 km/l* in load variant ensures higher savings compared to other brands in the category. This helps the customer earn more by completing trips faster. Further the long wheelbase and high ground clearance, strong sheet metal body reflect the core Mahindra DNA of being rugged and strong and offer smooth drive on rough roads with ease.

 

According to Veejay Nakra, CEO – Automotive Division, M&M Ltd. “We are happy to launch our flagship 3-wheeler Alfa in BS6 variant with best in class fuel efficiency, higher power, torque & driveability, which provide better operating economics and comfort to the end users.”

 

Mr. Nakra further added, “There has been some delay in launching our BS6 range of 3 wheelers, given the supply chain disruptions due to Covid-19. With all of that behind us and the onset of festive season, we see good demand in both load and passenger segments and we are gearing up our production accordingly to meet this demand. With these launches we are confident to regain our spot amongst the top 3 players in the 3-wheeler segment.”

Mahindra’s Auto Sector sells

Mahindra’s Auto Sector sells 30,426 vehicles in August 2020

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the USD 19.4 billion Mahindra Group, today announced its auto sales performance for the month of August 2020.

In the Passenger Vehicles segment (which includes UVs, Cars and Vans), Mahindra sold 13,651 vehicles in August 2020, compared to 13,507 vehicles in August 2019, registering a marginal growth of 1%.

In the Commercial Vehicles segment, the company sold 15,299 vehicles in August 2020, as against 14,684 vehicles in August 2019, a growth of 4%.

Exports for the month of August 2020 were at 1,169 vehicles.

The company’s overall automotive sales (Domestic+Exports) stood at 30,426 vehicles in August 2020, compared to 36,085 vehicles during August 2019.

Commenting on the performance, Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd. said, “At Mahindra, we continue to see good recovery in demand both for SUVs and Pick-ups in the Small Commercial Vehicles segment. For the month of August, we have registered growth in both SUVs and Pick-ups. We have been able to meet the uplift in demand by managing the supply chain challenges and going forward will continue to keep our focus on it.”

Sales Summary August 2020

Category	August			YTD August
	F21	F20	% Change	F21	F20	% Change
Passenger Vehicles	13651	13507	1%	36618	89738	-59%
Utility Vehicles	13407	13037	3%	36008	85135	-58%
Cars* + Vans	244	470	-48%	610	4603	-87%
Commercial Vehicles	15299	14684	4%	43989	82247	-47%
LCV < 3.5T	15097	13855	9%	43528	76197	-43%
LCV > 3.5T	98	475	-79%	197	3463	-94%
MHCV	104	354	-71%	264	2587	-90%
3W	307	5373	-94%	442	23183	-98%
Total Domestic Sales	29257	33564	-13%	81049	195168	-58%
Total Exports	1169	2521	-54%	4706	12748	-63%
Total Sales (Domestic + Export)	30426	36085	-16%	85755	207916	-59%

Mahindra’s Farm Equipment Sector Sells 23,503 Units in India during

August 2020

Witnesses a growth of 69%

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, today announced its tractor sales numbers for August 2020.

Domestic sales in August 2020 were at 23,503 units, as against 13,871 units during August 2019.

Total tractor sales (Domestic + Exports) during August 2020 were at 24,458 units, as against 14,817 units for the same period last year.

Exports for the month stood at 955 units.

Commenting on the performance, Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 23,503 tractors in the domestic market during August 2020, a growth of 69% over last year. On the back of highest ever sales in July, we have clocked yet another highest ever sales in August. 

The Tractor industry growth continues to remain strong in August. This is primarily on account of continued positive sentiment, due to increase in Kharif sowing area, thereby indicating a bumper harvest, bountiful monsoon, good rural cash flows and base effect. We expect rural sentiments to remain positive and translate into robust tractor demand as we move into the festive period. In the exports market, we have sold 955 tractors, a growth of 1% over last year.”

Farm Equipment Sector (FD+SD+Gromax)
	August			Cumulative August
	F20	F21	%Change	F20	F21	%Change
Domestic	13871	23503	69%	115958	112543	-3%
Exports	946	955	1%	5201	2974	-43%
Total	14817	24458	65%	121159	115517	-5%