Mahindra Auto Registers growth of

 Mahindra Auto Registers growth of 91% in passenger vehicle sales; Overall sales at 42983 vehicles in July 2021

Mahindra & Mahindra Ltd. (M&M Ltd.), one of India’s leading automotive companies, today announced that its overall auto sales (passenger vehicles + commercial vehicles + exports) for the month of July 2021 stood at 42983 vehicles

In the Utility Vehicles segment, Mahindra sold 20797 vehicles in July 2021. The Passenger Vehicles segment (which includes UVs, Cars and Vans) sold 21046 vehicles in July 2021. Exports for the month of July 2021 were at 2123 vehicles

According to Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd.,”More than 90% of our dealerships and workshops are now operational across the country. We have seen significant increase in activity levels, enquiries and as a result, sales across our product portfolio. We sold 42983 vehicles overall and registered a growth of 91% in the Passenger Vehicles segment, over same period last year. While supply of semiconductors continues to be a global issue and we are doing everything to address it on priority, July has been an exciting month for us with two new product launches. We launched the Bolero Neo for the new age customer’s looking for a tough, powerful, go-anywhere authentic SUV. We also launched the Supro Profittruck range of SCV’s offering guaranteed higher mileage and payload and have on-boarded Ajay Devgn as the brand ambassador. Both launches have received very positive initial response and we are confident of building on this in the coming months.”

 Passenger Vehicles Sales Summary (Domestic) – July 2021

Category	July			YTD July
	F22	F21	% Change	F22	F21	% Change
Utility Vehicles	20797	10898	91%	63367	22601	180%
Cars*+ Vans	249	127	96%	881	366	141%
Passenger Vehicles	21046	11025	91%	64248	22967	180%

 *Above Domestic Sales Includes sales made in subsidiary company Mahindra Electric Mobility Ltd

Commercial Vehicles Sales Summary (Domestic) – July 2021         

Category	July			YTD July
	F22	F21	% Change	F22	F21	% Change
LCV < 2T	3793	1550	145%	9836	3510	180%
LCV 2 T – 3.5 T	13445	11428	18%	40568	24921	63%
LCV > 3.5T + MHCV	428	125	242%	1296	259	400%
3 Wheelers (including electric 3Ws)	2148	83	2488%	5213	135	3761%

 Exports – July 2021

Category	July			YTD July
	F22	F21	% Change	F22	F21	% Change
Total Exports	2123	1467	45%	8670	3537	145%

New Mahindra SUPRO PROFIT TRUCK Commits

 New Mahindra SUPRO PROFIT TRUCK Commits Higher Customer Prosperity through Guaranteed  Higher Mileage & Payload

·           Get More Profit or Give Truck Back – Unique customer value proposition in SCV segment offering guaranteed Higher Mileage & Payload leading to higher Operating Profit

·           Renowned Bollywood Actor and Producer, Ajay Devgn to be the face of the brand

·           Also set to offer Service Guarantee to customers.

·           The SUPRO PROFIT TRUCK range was recently launched at an attractive price point starting, Rs.5.40 lacs.

Mahindra & Mahindra Ltd., one of the top Commercial Vehicle manufacturers in India, offering the widest range of products and solutions from 3-wheelers to 55 ton HCV Trucks, today announced a unique value proposition for its recently launched SUPRO PROFIT TRUCK range of Small Commercial Vehicles. Based on independent certification, it is proven that the SUPRO PROFIT TRUCK customers have an opportunity to earn 25-36% higher operating profit on account of guaranteed higher fuel efficiency and payload. For this highly attractive product range and offering, Mahindra has also onboarded renowned actor and producer Ajay Devgn as the brand ambassador who will collaborate with the brand to further enhance its reach through digital and traditional mediums.

Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s  proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its  guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra”

 

Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, Mahindra & Mahindra Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the  <2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.”

The Product Range & Financing Support

The new range of SUPRO PROFIT TRUCK is developed on the successful SUPRO platform. It is affordable, more powerful, boasts of a greater payload capacity and higher mileage that assures higher profit to the customers. The SUPRO PROFIT TRUCK range comes in both diesel as well as CNG fuel options and provides class-leading mileage and performance even at maximum loads, thereby promising supreme comfort and convenience. SUPRO PROFIT TRUCK also, provides customers with powerful AC and a mobile charging point along with a class-leading warranty of 3 years/80,000km (whichever is earlier).

The SUPRO PROFIT TRUCK also brings in very attractive finance options where customers can avail loan tenure of up to 5 years and lesser IRR, starting from 12.99% onwards, which helps in lowering EMI for customers. The customers can also avail of up to 100% loan on SUPRO PROFIT TRUCK.

Guaranteeing After-sales Service

Besides the guarantee to deliver higher profit or take the truck back, Mahindra is also launching  two powerful after-sales Service guarantees:

 1.     Schedule Service Guarantee of 2 hours turnaround time or INR 500 compensation per day and

2.     Paid Service Guarantee of 5 hours turnaround time or INR 750 compensation per day.

This will serve to complete the story – higher profit through mileage and payload superiority guarantees and then guaranteed turnaround time in service to ensure higher uptime, more trips and higher earnings.  

SUPRO Brand Strategy

Mahindra have put together an aggressive brand strategy to promote the new SUPRO PROFIT TRUCK. They have chosen the very confident, honest, macho and well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of  Mahindra SUPRO PROFIT TRUCK, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity.

Mahindra Auto Sector sells 32964 vehicles in

 Mahindra Auto Sector sells 32964 vehicles in June 2021 

 

Mahindra & Mahindra Ltd. (M&M Ltd.), one of India’s leading automotive companies, today announced that its overall auto sales (passenger vehicles + commercial vehicles + exports) for the month of June 2021 stood at 32964 vehicles.

 

In the Utility Vehicles segment, Mahindra sold 16636 vehicles in June 2021. The Passenger Vehicles segment (which includes UVs, Cars and Vans) sold 16913 vehicles in June 2021. Exports for the month of June 2021 were at 2607 vehicles.

 

According to Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd., “With the opening up of the market in a phased manner, we are seeing a boost in demand in both urban and rural and we expect the upward trend in demand to continue across all segments and markets. As we come out of the second wave of the pandemic, by and large our supply chain has stabilized except for the global semiconductor issue, which still continues to be a challenge that we are addressing as top priority”.

 

Passenger Vehicles Sales Summary (Domestic) – June 2021

Category	June			YTD June
	F22	F21	% Change	F22	F21	% Change
Utility Vehicles	16636	7958	109%	42570	11703	264%
Cars*+ Vans	277	117	137%	632	239	164%
Passenger Vehicles	16913	8075	109%	43202	11942	262%

 *Above Domestic Sales Includes sales made in subsidiary company Mahindra Electric Mobility Ltd

 

Commercial Vehicles Sales Summary (Domestic) – June 2021         

Category	June			YTD June
	F22	F21	% Change	F22	F21	% Change
LCV < 2T	2654	1413	88%	6043	1960	208%
LCV 2 T – 3.5 T	9693	8919	9%	27123	13493	101%
LCV > 3.5T + MHCV	347	85	308%	868	134	548%
3 Wheelers (including electric 3Ws)	750	13	5669%	3065	52	5794%

 

Exports – June 2021

Category	June			YTD June
	F22	F21	% Change	F22	F21	% Change
Total Exports	2607	853	206%	6547	2070	216%