Mahindra Logistics with Bajaj Electricals announces

Mahindra Logistics with Bajaj Electricals announces Project
‘SAMRIDDHI’ for integrated logistics services

~Association marks one of the largest deals in Indian logistics industry – in excess of ₹ 1,000 Crores contract value over the next 5 years~

Bajaj Electricals Limited (BEL) and Mahindra Logistics Limited (MLL) today made an announcement of signing an agreement for innovative Logistics optimisation and outsourcing arrangement.  This deal is a complete end-to-end redesign and outsourcing of Bajaj Electricals’ entire logistics by Mahindra Logistics, with the twin objectives of achieving enhanced & industry-best service levels, coupled with a logistics cost saving in excess of 25%. The total contract value, of this one-of-its-kind deal in the Indian Logistics industry, will be in excess of ₹ 1,000 crores over the next 5 years and is the outcome of a unique and collaborative solution. 

 

Working together closely, MLL has developed for BEL a fully redesigned and consolidated logistics network, with storage optimisation, transportation management and inventory movement through technology, best practice and automation. At the heart of the network, there will be two large ultra-modern mega-warehouses in Delhi and Mumbai, with latest technology, automation and skill-building, enhanced by environmentally conscious, greener & sustainable warehouse practices. This network will further operate  fully IT-enabled fulfilment centres from which BEL’s dealers, distributors, customers will enjoy market-leading delivery lead times. As part of the solution, MLL will be deploying a healthy mix of dedicated long-haul fleets and local distribution trucks, enabled by the latest tracking technology and control tower operations. There will also be a transition towards sustainable logistics using electric delivery trucks from EDel by Mahindra Logistics.

 

For BEL, this project marks a significant transition towards leveraging logistics management as a competitive advantage. Speaking on the occasion, Mr Anuj Poddar, Executive Director, said, "At Bajaj Electricals, we have been actively working towards various strategic initiatives to enhance value for our customers and other stakeholders. This collaboration with MLL is one such key initiative and I am confident that it will help transform our logistics, help us serve our customers efficiently, strengthen our competitiveness and also drive improved margins.

 

Commenting on this milestone for MLL, Mr. Rampraveen Swaminathan, CEO & MD said “I believe what we are aiming to do for BEL is truly unique and exceptional; enhancing service levels to their customers significantly, while simultaneously driving down costs . I don’t think this would be possible without the extensive use of technology - across network design, warehouse management and transport optimisation and control. Adapting our learnings from disparate industry verticals allowed us to create an innovative solution for the consumer durables and electronics business leveraging our reach, know-how and tech investments in equal parts.”

 

This association is a major end-to-end outsourcing of an entire logistics by a leading Indian business group. Bajaj Electricals and Mahindra Logistics will continue to seek areas of logistics collaboration across businesses as a means of achieving competitive advantage and cost optimisation.

 

Mahindra Logistics launches

Mahindra Logistics launches HOPE

~ To provide relief fund for drivers impacted by the lockdown~

Mahindra Logistics Limited (MLL), one of India’s largest 3PL solutions providers has launched HOPE (Helping Our People during Emergencies), an initiative to support drivers financially to aid the battle against the COVID-19 lockdown. The company has partnered with Samhita Social Ventures - a social enterprise and SuperMoney - a financial lending tech platform to reach out to the beneficiaries within ecosystem. This move will create an ecosystem to channelise CSR funds of other companies to provide economic support and recovery to workers.

 The national lockdown announced by the government and with state borders shut, has impacted a large number of drivers. Whether they are drivers ferrying goods between the states as well across the country, or those who drive taxis and for ride-sharing companies. These drivers mostly stranded and are struggling to make ends meet for themselves and their families.

As a part of the initiative, Mahindra Logistics will be providing immediate relief by transferring INR 3,000/- to each driver’s bank account, to buy essential commodities. This will be followed by other support provided to these drivers like health insurance cover, leveraging government schemes and loan guaranteeing model.  In addition to this, Mahindra Logistics would strengthen healthcare professionals’ abilities to respond and provide support to affected families using digital channels.

Mr. Rampraveen Swaminathan, MD & CEO, Mahindra Logistics Limited said: “With over 30% of commercial vehicles stranded on roads across the country, drivers need urgent support. Truck drivers and their families are in immediate need of cash for food and other basic facilities. We have launched several programs to support the driver community along with our business partners. Through this initiative, of short term financial relief and hope we aim to help these drivers and their families until the situation in the country is restored.”

Speaking on the initiative, Ms. Priya Naik, Founder and CEO, Samhita Social Ventures says, “Through our India Workers' Alliance, we are delighted to partner with Mahindra Logistics, to support India's blue collar and gig economy workers whose lives and livelihoods have been severely impacted. Our single objective is to help them survive this crisis and enable them to get back on their feet. We talk to our workers and experts constantly to ensure that our solutions are quick, effective and responsive to changing needs on the ground”.

In addition to this, Mahindra Logistics (MLL) also announced that its enterprise mobility business, Alyte will provide emergency cab services for those affected by the Covid-19 pandemic. This free service has begun in Hyderabad, Kolkata and Chennai, with more cities being added every day.