Go for it, Indian Athletes! Bharatiya Khiladi, khoob khelo, khoob jeeto!

 Go for it, Indian Athletes! Bharatiya Khiladi, khoob khelo, khoob jeeto!

Olympic Games Tokyo 2020: JICA communicates its contributions towards strengthening social development through promoting sports

~ Solidification of societies via sports~

On the commencement of Olympic games Tokyo 2020, the Japan International Cooperation Agency (JICA) expresses its hope that the Indian athletes can give their best and enjoy staying in Japan as well as games.

JICA would reiterate its collaboration agreement with the Japanese Olympic Committee (JOC) to enhance contributions to international society via sports. JICA endeavors to solidify social development in India, which was highly impacted due to the pandemic through the means of sports.

The overall goal of this effort is to reassert the significance of sports' influence on human-society ties, as well as to maximize the impact of these traits for the benefit of international cooperation. 

As part of its mission, JICA is carrying out projects in Sport and Development through Japan Overseas Cooperation Volunteers (JOCV), a volunteer program that supports a wide range of activities, which are intended towards facilitating cooperation in the economic and social development of societies. JICA and the JOC are cooperating in dispatching JOCVs and promoting greater dissemination of Olympian information to developing countries. India is one of the first countries where the JOCV program started in 1966 and over 200 volunteers have been dispatched to India since then.

Highlighting JICA’s contributions, Mr. Matsumoto Katsuo, Chief Representative, JICA India said, “I would like to congratulate the Indian athletes on their participation in the Tokyo Olympic Games and look forward to their success. Sports are the most effective means of communicating values and contributing to the development of a more peaceful and harmonious society. JICA's mission is to promote sports around the world, in order to help build both Indian and international societies. Our JOCV program has relentlessly worked to assist India in training youth in improving swimming abilities for schoolchildren and teaching Japanese martial arts of Judo and so on, as we believe in the fundamental value of sports in social development and international cooperation.”

Japan, through its “Sports for Tomorrow” initiative, has been conducting international contribution and exchange programs through sports in the way of public and private partnership. It has already promoted sports and anti-doping program to more than 10 million people in over 100 countries. Even in the midst of the global spread of coronary infections, Japan has been providing online exchanges and guidance. JICA has been one of the main organizations of this initiative.

We recognizes the significance of international sports collaboration in promoting healthy physical and mental development of the youth, along with stimulating social inclusion and unity. It seeks to make contributions towards building knowledge for better growth and development, consequently leveraging cross-country ties through collaborative learning. In the foreseeable future, JICA aims to promote sports and strengthen sports infrastructure in India by engaging in related development projects as well as conducting events that contribute highly towards the social development of the country.

VELAMMAL CONDUCTS STUDENTS

VELAMMAL CONDUCTS STUDENTS ELECTION ONLINE

Velammal Main School, Mogappair Campus conducted online election for the categories of  President and Vice President for Sports, Culturals and for Head boy and Head girl on 4th July, 2020.The results were declared on the same day.

All the monitors and Asst. Monitors from class 3 to 8 actively cast their votes for the nominees.

The newly elected student representatives  will take up their charge and responsibilities  in the Virtual Investiture Ceremony which is scheduled on 7th July, 2020.
Prof. Dr. S. Neduncheliyan, Dean,  Bharath Deemed University, Selaiyur will address the young leaders.

Velammal Main school takes the initiative through Virtual Investiture Ceremony during  this pandemic  to inculcate the leadership qualities among the students.

For details, contact : 8056063519

BalleBaazi Launches their Latest Campaign ‘Dum Hai Toh Yahan Khel’ with Yuvraj Singh

Former Indian cricketer Yuvraj Singh makes a striking comeback with 

BalleBaazi Features in their latest digital film as a part of their
campaign ‘Dum Hai Toh Yahan Khel’

BalleBaazi, the one stop Fantasy Gaming platform for all sports ranging from Cricket to Football, Kabaddi, Baseball and even Basketball, launches its new campaign – ‘#DumHaiTohYahanKhel’ with Brand Ambassador and former Indian Cricketer - Yuvraj Singh.  The platform has released a brand-new digital film that features the Baazigar of Indian cricket, making his way back into the practice nets.

Focused on reviving India’s passion for sports through fantasy gaming, the video sees the cricket icon motivating avid fans to join him and play alongside him on BalleBaazi.com. The campaign comes at a time when most sports leagues worldwide resume action, albeit with stadiums filled with poster cut-outs of fans with audiences cheering on players from the safety of their homes.

To recreate the feel of a live sports experience, the campaign urges fans to support their teams through the app with vigour, and demonstrate that India is raring to bounce back from adversity making the most of the new normal. Taking inspiration from Yuvraj Singh’s fighting spirit and zeal to survive in every situation, the campaign challenges everyone to showcase their skill, passion, knowledge, and compete on the platform while striving for victory as they enjoy their favourite sports.

Click here to watch: https://www.youtube.com/watch?v=4Q_gVm3RxHI

Sharing his excitement, Brand Ambassador, Yuvraj Singh said, “I am delighted to be back on the field but with a twist this time. I am thankful to BalleBaazi to bring back the sheer emotion of playing through their platform and it was great shooting the film as well. It took me back to the days of my practice sessions and I am sure it will motivate the fans to join in on this movement of #DumHaiTohYahanKhel.”

Speaking on the campaign and the new digital film which has garnered close to 10 Lakh views, Mr. Saurabh Chopra, CEO of BalleBaazi.com said, “Right from the time we entered the market, our goal has been to provide the best fantasy sports experience to our audience. We believe that BalleBaazi.com has become even more relevant considering the current environment we operate in and how the consumers are getting attracted to the online gaming platforms. Through this new campaign, we believe we can help provide more avenues for the fans to enjoy, watch and play their favourite sports. With #Playerfirst as our guiding principle, we make sure our users have the smoothest, fun & credible gaming experience while keeping their competitive spirit alive with our huge prize pool and the widest variety of leagues. With every game, we aim to celebrate and connect the individual spirit of competition and reward with the collective emotion of the game.”

“We are proud to have Yuvraj Singh feature in our new film who has yet again shown his fighting spirit and a versatile sporting persona choosing to play beyond his forte. He is the perfect example of how one should charge ahead in life even in difficult times and urges our audience to follow him in doing the same on BalleBaazi.com and become a real Baazigar”, he further added.

The simple yet powerful digital film has been conceptualized by Edelman India.

Talking about the film, Ashutosh Munshi, Executive Vice President, Head - Brand Practice, Edelman India explained, “This is the first time cricket has come to a complete halt in a country where the sport is religion, depriving millions of their chance to pursue their passion. We are delighted that BalleBaazi saw this as a chance to play a larger role in people’s lives, rather than a time to hold back. If there is one thing we know about fans, it is that they want to be participants, not just spectators. With ‘Dum Hai Toh Yahan Khel’ with Yuvraj Singh, we believe BalleBaazi can earn attention and drive engagement by leveraging fans’ passion in a way that helps build brand affinity. The results to-date have been overwhelming and we hope to see this fanbase grow.”

Even though the world has been brought to a standstill with major sporting events being cancelled during a worldwide lockdown, BalleBaazi who has been inspired by Yuvraj’s grit to overcome obstacles in his life emulated his fighting spirit through their collaboration with a NGO – GiveIndia – and helped the underprivileged with meals and safety masks to fight their battles against the pandemic. The campaign is still underway and has fed around 12,000 people across the country.

The film opens with Yuvraj Singh making his way back to his true home, the cricket field. It evokes the competitive spirit amongst sports fans as their favorite cricketer is depicted working hard and sweating it out on the practice field. The campaign film ignites every sports lover’s passion for success as Yuvi dials back to the time when he used to entertain the audience with his flawless skills with the bat in his hand. It talks about how he never gives up, still plays, and even goes beyond his forte, to win. It ends with him posing a challenge to his fans – “Dum Hai Toh Yahan Khel” and to come join him on the platform to test their skills against him and many others battling it out on BalleBaazi.com.

Creative Agency: Edelman

• Creative Lead: Tejaswi Nainwal
• AVP Creative (Copy):  Saurabh Sauson
• Copy Supervisor: Rishabh Bannerjee
• Art Directors: Kanishka Mukherjee, Sanjay Tudu
• 
  

Production House: Ensemble Productions

• Director: Shamik Sen Gupta
• Producer: Danny V Lobo