Spotlight on Building holistic health: Tetley Green Tea Immune sets,

Spotlight on Building holistic health: Tetley Green Tea Immune Sets
Focus on Inner Wellbeing

Discussion on the importance of inner fitness with Malaika Arora, Drashti Dhami and Nutritionist Kavita Devgan

Consumer focus on health and wellness has grown exponentially as the need to look fit has become aspirational among many people. But all the buzz around external appearance of fitness, may have led us to lose focus on inner wellbeing. As the world settles into the new normal, it’s time to bring the discussion back to internal health and wellbeing to the center stage. Tetley Green Tea Immune brought together Malaika Arora, Actor & Fitness Enthusiast, Drashti Dhami, Actor, Celebrated author and Nutritionist Kavita Devgan and Mr. Puneet Das, President Packaged Beverages (India and South Asia), Tata Consumer Products for a virtual discussion on need to feel #LagoBaaharSeFitAurAndarSeBhi

Tetley Green Tea Immune is one of TATA Consumer Products’ key innovations in the wellness segment keeping evolving consumer needs in mind. Green tea is mostly thought of as a hot beverage which may help in external fitness of that of staying in shape. Tetley Green Tea Immune has goodness of green tea along with Vitamin C which helps support immunity.

Tetley Green Tea Immune brings the focus on internal wellbeing with its latest offerings which has anti-oxidants that helps cleanse the body from within along with added Vitamin C known to aid in supporting the body’s immune system. Apart from the classic green tea immune - Tetley Green Tea Immune is available in exciting flavors of Lemon & Honey, Ginger, Mint & Lemon and the Naturally Sweet with Mango flavour,

Speaking on the subject, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, “We are seeing an acceleration of health & wellness trend among consumers. Our campaign on Tetley Green Tea Immune, uses a visual devise of ‘Bubble’ as to highlight the feeling of doubt/anxiousness that people are feeling regarding their fitness. With a holistic view of fitness, we wanted to burst this bubble of doubt in the consumers mind as we highlight that being fit is not just on the outside but being fit on the inside too. Through this #LagoBaaharSeFitAurAndarSeBhi discussion with the best of fitness enthusiasts, we aim to encourage consumers to give equal importance to inner wellbeing, instead of just focusing on physical appearance and the outward aspects of fitness. Tetley Green tea Immune is an innovative product with added vitamin C which will be an enabler in feeling fit from the inside.”

 

Commenting on the panel discussion Malaika Arora said- “For me, internal fitness weighs over external appearance. The step towards a healthier you will always be one at a time. I always urge people to opt for heathier choices and watch what you consume as part of your daily diet.  Tetley Green Tea Immune is my go to drink between shoots or my meetings. I think it helps me detoxify my body from within and now with added Vitamin C it could be an enabler in feeling fit from the inside. ! Time to change our #fitnessgoals to #innerfitnessgoals because aabh lago bahar se fit aur andar se bhi!”

Drashti Dhami, a lover of all things green and easy to consume states, “In a world which focuses just on external appearance, its time we all change the focal lens towards feeling internally fit as well! Inner Fitness should be well understood, accessible and actionable as physical fitness. We all have a tough lifestyle, accompanied with stress and strains, the requirement is not to look fit but actually feel fit from within. I often reach out to Tetley Green Tea Immune for my go-to drink  right after my meals, it’s my everyday 4pm cup of wellbeing! High time we change the tide of trend towards inner fitness feels and let’s take the first step with one cup of Tetley Green Tea Immune”

"Inner wellness is far more than our external appearance important. The pandemic has taught us this lesson well.  For this, we need to include the right foods and nutrients in our diet on a daily basis. Vitamin C is known to support immunity, and antioxidant-rich foods help scavenging free radicals . That is why Tetley green tea immune , rich in  antioxidants and with added vitamin C  is such a winning combination”, says, Kavita Devgan, Author and Nutritionist at Tata Consumer Products.

Tata Consumer Products to strengthen its

Tata Consumer Products to strengthen its Liquid Beverages Portfolio

Acquires PepsiCo stake in NourishCo Beverages Limited 

Tata Consumer Products Limited (TCPL) announced today that it will acquire PepsiCo’s stake in NourishCo Beverages Limited (NourishCo/Company), a 50:50 JV between the two Companies. This move is consistent with Tata Consumer’s focus on widening its portfolio in the Food and Beverages space.

Over the last decade, NourishCo has focused on building brands in the healthy hydration space and has Himalayan mineral water, Tata Gluco Plus and Tata Water Plus in its portfolio.  These brands have been crafting their growth models which are now ready for deployment on a wider scale. Over time, Tata Consumer Products intends to use its sizeable resources, the capabilities acquired and the brands it now has, to give wings to its ambition in the value added liquid refreshment beverages space in India.

Speaking on this development, Sunil D’Souza, MD & CEO, Tata Consumer Products said “This decision has been made after extensive deliberation between the JV partners and we feel this will bring in greater focus to the NourishCo Business. The liquid beverages category has exciting growth potential and this move will help us strengthen and widen our presence in it. Over the years, NourishCo has built a capable team and a network of distributors, co packers and vendors. We will look to scale up these capabilities further and build a differentiated position in this segment.

We would like to thank PepsiCo for their partnership and support to the JV so far. This has been instrumental in helping build a strong foundation for the NourishCo business.”

TATA TEA’s new JaagoRe initiative to inspire individuals to help & care

TATA TEA’s new JaagoRe initiative to inspire individuals to help & care for senior citizens during COVID-19 

Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19  

Over the years JaagoRe, has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change in a social Cause that has been the need of the hour.

Tata Tea has announced that in the wake of unprecedented COVID-19 situation and extended lockdown period in the country, they will work towards spreading awareness and facilitating change for the cause of the Elderly, who are the most vulnerable during these times, through their social initiative, Iss baar #BadonKeLiye #JaagoRe JaagoRe.

World Health Organization (WHO) and health experts have identified elderly people as more vulnerable to the novel coronavirus outbreak due to their decreased immunity.  This has been further reiterated in the PM’s address with ‘care for the elderly’ as one of the key points in the 7 point agenda. 

Commenting on the initiative of Iss baar #BadonKeLiye #JaagoRe, Sushant Dash, President, Beverages– India & Middle East, Tata Consumer Products, said, “JaagoRe has always been a means to awaken people on a relevant social issue, inspire them to take action thereby make a genuine difference in society. For us, it has always been about making a real difference in people’s life and with this initiative also, that is the attempt. The initiative will involve, spreading awareness of the Social Cause viz Helping the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to take action”

“It is important to understand and address the medical, psychological and social needs of the elderly whose routine life is disrupted leading them most prone to confusion and helplessness. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference. Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration. However, it is time to give back to our elders who have protected and guided us in the right direction. Every small step or action you take to help them, can make a big difference. Hence, we appeal to all to join the movement, and be a catalyst of change with Iss Baar #BadonKeLiye #JaagoRe” says Puneet Das, Vice President Marketing, Beverages- India, at Tata Consumer Products. 

The initiative is also being supported by influencers, NGOs and experts in the senior care management.

Log onto https://www.jaagore.com/ to know more, such as guidelines for the elderly (& how one can extend help), connect with NGOs and pledge your support to help the elderly.

TATA TEA Chakra Gold curates a Tamizh special food

TATA TEA Chakra Gold curates a Tamizh special food festival 

to celebrate the Tamizh way of Life

To celebrate the Tamil culture in its truest form and show the best of Tamizh way of Life, TATA TEA Chakra Gold, a flagship brand from the house of Tata Consumer Products (formerly known as Tata Global Beverages), curated a one of its kind food festival, featuring delicacies from 15 districts of Tamil Nadu by locally sourced chefs, at the prime location of Marina Mall, ECR Road, Chennai.

The food festival was conceptualized keeping in mind the essence of TATA Tea Chakra Gold and the way it understands the region at its best. The look & feel of the stage was designed like a tea shop with thatched roof stalls, glass bottles filled with biscuits, tea stall man, newspapers and magazines hanging, and wooden benches for the visitors. The event was facilitated with engagement with the visitors with Tamil games- Pallankuzhi, and Tamil riddles, out of many, that would build a strong connect with the emotions of the region with its people.

Tamilians are proud of the way they look at life with discipline and processes, and their rich culture is an epitome of how one must practice life. This concept was prominent in the festival that displayed the core message through its local food items, ambience, conversations, and everything that brought out the best of Tamizh way of Life.

Speaking about the festival that was conceptualized to celebrate the Tamil culture and pride, said, Puneet Das, Vice President – Marketing - India, Tata Consumer Products, said, “As a popular tea brand of Tamil Nadu, Tata Tea Chakra Gold understands the Tamil culture and aims to celebrate by bringing together all the parts that complete the Tamizh way of Life. As a part of ‘Celebrating Tamizh Way of Life’ campaign, the food festival, with the presence of the popular Tamil Chef Damu, connected the dots between various local cultures in the state with a common thread of love for tea and food”