Tata Tea’s latest Jaago Re initiative urges people to lend a

                Tata Tea’s latest Jaago Re initiative urges people to lend a helping hand to support staff in their COVID-19 vaccination journey

Iss Baar #SabKeLiye #JaagoRe aimed at inspiring people to assist unsung heroes in getting vaccinated

Tata Tea launched its latest edition of #JaagoRe, Iss Baar #SabKeLiye #JaagoRe with an aim to spread awareness on a cause which is the need of the hour in the current state of Pandemic – urging people to lend a helping hand to those who have been a helping hand in their daily life.

Taking an extension from last year’s initiative Iss Baar #BadonKeLiye #JaagoRe, Iss Baar #SabKeLiye #JaagoRe aims to sensitize people and urge them to help those who may need support in their Covid-19 vaccination journey. The initiative calls on individuals to come forward and offer assistance to everyday workers like maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination.

At present people may be facing various challenges in their vaccination attempt, including lack of awareness, Covid19-related misconceptions, digital divide, technology, and language barriers. Iss Baar #SabKeLiye #JaagoRe is hopeful of addressing some of these by aiming to spread awareness and facilitating change. The initiative will involve:

·         Spreading awareness and inspiring others to help their support staff and people around them to get vaccinated through digital outreach and leveraging authentic influencers on Social media.

·         Facilitating information, which involves a dedicated microsite offering vaccination-related information, resources, and support tips

·         Tying up with volunteer groups and NGOs to help the less privileged in their vaccination journey.

Over the years, Tata Tea’s #JaagoRe initiative has become a clarion call for social awakening, with the brand and platform inspiring and facilitating genuine changes for a better society.

Commenting on the initiative, Puneet Das, President - Packaged Beverages (India & South Asia), said, “JaagoRe has always been instrumental in addressing large social issues collectively by spreading awareness and inspiring people to take action. This time, we are focused on protecting those who help us every day by assisting them in their vaccination efforts. The initiative will involve spreading awareness on the need to vaccinate, education and relevant tips, association with community partners to motivate people and finally take a pledge to encourage others to take similar action. Through this initiative, we are aiming to do our bit in supplementing the country in its vaccination drive because we believe that no one is safe till everyone is safe.”

As has been the success of the previous editions of Jaago Re, Iss Baar #SabKeLiye #JaagoRe aims to be a catalyst platform to complement the ongoing efforts of the administration, to attain the ‘Vaccination for all’ goal.

Log on to https://www.jaagore.com/issbaarsabkeliye to know more on guidelines to extend help and to pledge your support.

TATA TEA’s new JaagoRe initiative to inspire individuals

TATA TEA’s new JaagoRe initiative to inspire individuals to help & care for
senior citizens during COVID-19 

Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19  

 Over the years JaagoRe, has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change in a social Cause that has been the need of the hour.

Tata Tea has announced that in the wake of unprecedented COVID-19 situation and extended lockdown period in the country, they will work towards spreading awareness and facilitating change for the cause of the Elderly, who are the most vulnerable during these times, through their social initiative, Iss baar #BadonKeLiye #JaagoRe JaagoRe.

World Health Organization (WHO) and health experts have identified elderly people as more vulnerable to the novel coronavirus outbreak due to their decreased immunity.  This has been further reiterated in the PM’s address with ‘care for the elderly’ as one of the key points in the 7 point agenda. 

Commenting on the initiative of Iss baar #BadonKeLiye #JaagoRe, Sushant Dash, President, Beverages– India & Middle East, Tata Consumer Products, said, “JaagoRe has always been a means to awaken people on a relevant social issue, inspire them to take action thereby make a genuine difference in society. For us, it has always been about making a real difference in people’s life and with this initiative also, that is the attempt. The initiative will involve, spreading awareness of the Social Cause viz Helping the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to take action”

“It is important to understand and address the medical, psychological and social needs of the elderly whose routine life is disrupted leading them most prone to confusion and helplessness. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference. Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration. However, it is time to give back to our elders who have protected and guided us in the right direction. Every small step or action you take to help them, can make a big difference. Hence, we appeal to all to join the movement, and be a catalyst of change with Iss Baar #BadonKeLiye #JaagoRe” says Puneet Das, Vice President Marketing, Beverages- India, at Tata Consumer Products. 

The initiative is also being supported by influencers, NGOs and experts in the senior care management.

Log onto https://www.jaagore.com/ to know more, such as guidelines for the elderly (& how one can extend help), connect with NGOs and pledge your support to help the elderly.

TATA TEA’s new JaagoRe initiative to inspire individuals to help & care

TATA TEA’s new JaagoRe initiative to inspire individuals to help & care for senior citizens during COVID-19 

Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19  

Over the years JaagoRe, has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change in a social Cause that has been the need of the hour.

Tata Tea has announced that in the wake of unprecedented COVID-19 situation and extended lockdown period in the country, they will work towards spreading awareness and facilitating change for the cause of the Elderly, who are the most vulnerable during these times, through their social initiative, Iss baar #BadonKeLiye #JaagoRe JaagoRe.

World Health Organization (WHO) and health experts have identified elderly people as more vulnerable to the novel coronavirus outbreak due to their decreased immunity.  This has been further reiterated in the PM’s address with ‘care for the elderly’ as one of the key points in the 7 point agenda. 

Commenting on the initiative of Iss baar #BadonKeLiye #JaagoRe, Sushant Dash, President, Beverages– India & Middle East, Tata Consumer Products, said, “JaagoRe has always been a means to awaken people on a relevant social issue, inspire them to take action thereby make a genuine difference in society. For us, it has always been about making a real difference in people’s life and with this initiative also, that is the attempt. The initiative will involve, spreading awareness of the Social Cause viz Helping the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to take action”

“It is important to understand and address the medical, psychological and social needs of the elderly whose routine life is disrupted leading them most prone to confusion and helplessness. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference. Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration. However, it is time to give back to our elders who have protected and guided us in the right direction. Every small step or action you take to help them, can make a big difference. Hence, we appeal to all to join the movement, and be a catalyst of change with Iss Baar #BadonKeLiye #JaagoRe” says Puneet Das, Vice President Marketing, Beverages- India, at Tata Consumer Products. 

The initiative is also being supported by influencers, NGOs and experts in the senior care management.

Log onto https://www.jaagore.com/ to know more, such as guidelines for the elderly (& how one can extend help), connect with NGOs and pledge your support to help the elderly.

TATA TEA Chakra Gold curates a Tamizh special food

TATA TEA Chakra Gold curates a Tamizh special food festival 

to celebrate the Tamizh way of Life

To celebrate the Tamil culture in its truest form and show the best of Tamizh way of Life, TATA TEA Chakra Gold, a flagship brand from the house of Tata Consumer Products (formerly known as Tata Global Beverages), curated a one of its kind food festival, featuring delicacies from 15 districts of Tamil Nadu by locally sourced chefs, at the prime location of Marina Mall, ECR Road, Chennai.

The food festival was conceptualized keeping in mind the essence of TATA Tea Chakra Gold and the way it understands the region at its best. The look & feel of the stage was designed like a tea shop with thatched roof stalls, glass bottles filled with biscuits, tea stall man, newspapers and magazines hanging, and wooden benches for the visitors. The event was facilitated with engagement with the visitors with Tamil games- Pallankuzhi, and Tamil riddles, out of many, that would build a strong connect with the emotions of the region with its people.

Tamilians are proud of the way they look at life with discipline and processes, and their rich culture is an epitome of how one must practice life. This concept was prominent in the festival that displayed the core message through its local food items, ambience, conversations, and everything that brought out the best of Tamizh way of Life.

Speaking about the festival that was conceptualized to celebrate the Tamil culture and pride, said, Puneet Das, Vice President – Marketing - India, Tata Consumer Products, said, “As a popular tea brand of Tamil Nadu, Tata Tea Chakra Gold understands the Tamil culture and aims to celebrate by bringing together all the parts that complete the Tamizh way of Life. As a part of ‘Celebrating Tamizh Way of Life’ campaign, the food festival, with the presence of the popular Tamil Chef Damu, connected the dots between various local cultures in the state with a common thread of love for tea and food”