Bhushan Kumar brings the powerful Maha Mrityunjaya Mantra for

Bhushan Kumar brings the powerful Maha Mrityunjaya Mantra for 

tough times in Shekhar Ravjiani’s voice

Bhushan Kumar’s T-Series recently gave us The Care Concert, a charity fund raiser with 18 top singers of the country to support the PM Cares Fund to fight the Coronavirus pandemic.  The head honcho of T-Series known to release chartbuster music through singles and films, will now release something that can almost be called the need of the tough time we are living in today.

With the pandemic situation of Coronavirus taking over the world, Bhushan Kumar will release the Maha Mrityunjaya Mantra composed and sung by Shekhar Ravjiani. The mantra releases on YouTube today, April 13.

Shekhar Ravjiani, who has given numerous hits with T-Series in films has now composed a soothing mantra from home in this lockdown period. The popular musician had earlier composed and lent his voice to Hanuman Chalisa a few years ago, which was appreciated and loved by his fans and they wanted to see him do more work in the devotional genre. Speaking about the mantra the talented singer said, “I’ve been listening to Shankar Sahney’s version of the Maha Mrityunjaya Mantra since many years and it is a prayer that I really love and recite regularly. During this lockdown period, I’ve been praying for the well-being of humanity with the hope that this difficult time will pass. Here’s my version of Maha Mrityunjaya mantra -- a prayer from me to Lord Shiva to protect all of us.”

T-Series CMD, Bhushan Kumar says, “We have been in the devotional market space since the time my father started the company. With the blessings of Lord Mahadev, we are excited to release this version of Maha Mrityunjaya Mantra in Shekhar’s voice. We hope the Mantra will bring about positive change during this tough time of the Coronavirus pandemic that humanity at large is grappling with.”

Maha Mrityunjaya Mantra, also known as Rudra Mantra or the Tryambakam Mantra, is considered to be having life-restoring powers. It is said to be beneficial for mental, emotional and physical health.

T-Series has always been the frontrunner in the market for devotional music, right from the time of the inception of the company.  Long before T-Series, the music company came to be known for releasing hit Bollywood numbers, the music label was in its early days known for releasing pre-recorded bhajans and aartis in reverence of the Indian Gods and Goddesses, which was highly appreciated and loved by all.

In fact, many will remember T-Series founder Gulshan Kumar would prominently feature in the videos of several devotional songs released by the music major in those days in the 80s and 90s. His son Bhushan Kumar continues his legacy by concentrating sufficiently on this genre of music too.

Ahead of the T-Series & RED FM

Ahead of the T-Series & RED FM The Care Concert Adnan Sami's

daughter wonders why her dad inspects his grand piano 25 times

in a day from different angles

Of the many artists that are performing at the T-Series and RED FM organized The Care Concert is none other than Padma Shri Adnan Sami. Like several others he too is busy prepping up for April 11, 6 pm where some of the best music stars of this country will be taking part in a unique digital initiative. Through this concert Adnan like others from his home will appeal to music lovers to donate whatever best in their capacity to the PM Cares Fund to fight the current Coronavirus pandemic. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM.

The celebrated pianist and vocalist is sure to give you your expected dose of entertainment. Going by past experience, he is guaranteed to enthrall music lovers. Most musicians, when performing for a concert are used to everything being taken care of for them by a technical team. In the current scenario, because of the nationwide lockdown, this is for the first time they are trying to figure out how to put their best act with limited help just like how Australian country singer Keith Urban and his wife actor Nicole Kidman recently did through a short and sweet performance from their warehouse. The concert was viewed by fans on a social media account last month after the entire world came under lockdown to prevent the spread of Covid-19.

Talking about his preparations, Adnan confidently informs, "Luckily for me, when I was twelve years-old, my father had gifted me a home studio. I had no choice but to engineer. That's how my technical knowledge became strong." But figuring out the shooting part is still a bit of challenge which Adnan is now settling down with, this being his first digital concert. Well for starters, he didn't have to break his head on which part of his home is going to be a world stage on April 11. 

The interesting story about that is that Adnan being an accomplished concert pianist, a few years ago had first things first locked in the placement of his Grand Piano when he was doing up the interior of his plush apartment in the western suburb of Mumbai. His diktat to the interior designer was, “This is where the paino is going to be. Now, you figure out where you want everything else to be."  So Adnan's performance space is locked. Still, at home his two-and-half -year-old daughter Medina can often be seen looking at how things are moving around the house in a quizzical manner. Says Adnan, "She is perceptive to the hustle and bustle in the last few days. She is probably wondering, why her Baba, who doesn't take her out anymore, is looking at the same piano, which has been around for some years from different angles 25 times in a day. What's the big deal?"   

Lastly Adnan says while he was aware of various performing artists doing different things through their social media handles to maintain an interaction with the audience, he preferred to lie low. So how did he come on board for the T-Series and RED FM The Care concert? He says, "I had been reading about the current scenario, the general economic crunch and the plight of the migrant workers. At the same time T-Series and RED FM approached me for this noble initiative to perform, whereby we would be able to generate funds for the PM Cares Fund, I was delighted with the larger humanitarian cause of this whole initiative and I agreed instantly."

It was an amazing experience,” Dhvani Bhanushali shares

It was an amazing experience,” Dhvani Bhanushali shares her experience on performing at The Care Concert 

India’s pop sensation Dhvani Bhanushali recently collaborated with 15 other talented singers for the brand-new digital initiative ‘The Care Concert’ by T-Series and RED FM 93.5, which streamed yesterday on the YouTube and Facebook handles of both of the organisations.

Dhvani went on to sing her hit singles Vaaste, Leja Re and Naa Ja Tu for her audience. After asking her fans to donate money for the PM CARES Fund and singing the soulful songs, she engaged in a playful conversation with RJ Malishka, who hosted the concert, where they talked about how they have been spending their quarantined period.

Speaking about her experience of performing digitally for such an innovative initiative by T-Series and RED FM, Dhvani shared, “It was an amazing experience. It was great to perform with such talented singers and be a part of such a big initiative. I’ve always loved connecting with my audience and sing songs for them, so it was really awesome that I could connect with them and raise awareness about the growing pandemic. I just want everyone to be safe out there and to look after themselves.”

In the span of two years that Dhvani Bhanushali has been a part of the industry, she has delivered major hits like Vaaste, which crossed over 750 million views, Leja Re, Naa Ja Tu, Dilbar, Duniya, Nachi Nachi and many more has over 3.6 billion views on YouTube.

T-Series & RED FM announce an all-star

T-Series & RED FM announce an all-star fundraiser
‘The Care Concert’

One of the largest and most awarded private radio networks in India, 93.5 RED FM and the country’s largest music label T-Series, also the world’s largest YouTube Channel have come together to bring to you a brand-new digital initiative ‘The Care Concert’ on 11th April 2020, 6 pm onwards. While everyone is at home during the 21-days-lockdown, both the brands thought of collaborating for an initiative, which helps in raising funds to tackle the current Covid-19 pandemic through the power and sweetness of music. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

The Care Concert comprises a stellar line-up with artists such as Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Parkriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha among others. All these artists will be coming together on digital platforms to perform from their homes, with one voice, asking viewers to donate while they perform for them. RED FM’s RJ Malishka and RJ Raunac will host the show.

Speaking about the association, Mr. Bhushan Kumar, Chairman & Managing Director, T-Series, said, “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”

Speaking about ‘The Care Concert’, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

Stay tuned on 93.5 RED FM to know more about the initiative.