Friday, 19 April 2019

The makers of ‘BLANK' pull of a unique marketing strategy to launch their first song


The makers of ‘BLANK' pull of a unique marketing strategy to launch their first song ‘Warning Nahi Dunga'

The trailer of Sunny Deol and Karan Kapadia starrer ‘BLANK' has piqued the audience’s interest across the nation. After the trailer being so well received, the makers of the film decided to launch the first song of the film ‘Warning Nahi Dunga', without any prior announcement,  build up or "warning".



Karan Kapadia with director Behzad Khambata landed up at a leading radio station’s office, without any warning and launched the song. The marketing activity was in sync with the song’s message and received a great response from the radio listeners and the digital audience. The audiences took their excitement  to Twitter and started sharing memes from the film.

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