The makers of ‘BLANK' pull of a unique marketing strategy to launch their first song

The makers of ‘BLANK' pull of a unique marketing strategy to launch their first song ‘Warning Nahi Dunga'

The trailer of Sunny Deol and Karan Kapadia starrer ‘BLANK' has piqued the audience’s interest across the nation. After the trailer being so well received, the makers of the film decided to launch the first song of the film ‘Warning Nahi Dunga', without any prior announcement,  build up or "warning".

Song Link: https://www.youtube.com/watch?v=WNRQn4E547Y 

Karan Kapadia with director Behzad Khambata landed up at a leading radio station’s office, without any warning and launched the song. The marketing activity was in sync with the song’s message and received a great response from the radio listeners and the digital audience. The audiences took their excitement  to Twitter and started sharing memes from the film.

Yamla Pagla Deewana Phir Se is sure to leave you reminiscing

Yamla Pagla Deewana Phir Se is sure to leave you reminiscing 

over the iconic scene from the cult-classic Sholay

Known for their undying legacy and values, the Deols are all set to strike yet another chord with their upcoming comedy-flick Yamla Pagla Deewana Phir Se. Directed by Navaniat Singh, the film stars Dharam Ji, Sunny Deol, Bobby Deol alongside the gorgeous Kirti Khabanda in lead roles. The third installment of the popular franchise is set to hit cinemas on 31st August.

Not to our surprise, coming from the Deols, the film is flooded with hilarious punch lines and masala-daar dialogues. It also has beautifully recreated the ‘Mausi-scene’ from the cult classic Sholay and the trailer might just have already given you a glimpse for sure!

DharamJi, recently shared a beautiful nostalgia that struck to him while shooting the scene for Yamla Pagla Deewana Phir S. Talking about the same he said, “I remember the tank on which I was tottering was high and I improvised on the dialogue by adding a ‘ji’ to ‘mausi’ when asking for Basanti’s hand as I was putting maska on her. Every character in that film is unforgettable. Shah Rukh (Khan) told me once, “Paaji, iss scene ko toh industry ka national anthem bana dena chahiye.”

With such interesting anecdotes coming in, we’re sure to reminisce over our childhood memories of watching Sholay and relive that ‘Mausi-Veeru’s’ nok-jhok from the film.

Sunny Sounds Pvt Ltd., Intercut Entertainment, Pen present an Intercut Entertainment production and A Soham Rockstar Entertainment release ‘Yamla Pagla Deewana Phir Se’ is produced by Sunny Deol, Kamayani Punia Sharma, Aarushi Malhotra and Jayantila Gada (Pen India Limited). The film is slated to release on 31st August 2018.

Rekha and Dharam Ji are reuniting for a revamped version

Rekha and Dharam Ji are reuniting for a revamped version

After a decade, Rekha and Dharam Ji are reuniting for a revamped version of the song 'Rafta Rafta' for the upcoming comedy-flick Yamla Pagla Deewana Phir Se.

Hers's presenting the teaser of the music video which also features Sonakshi Sinha, Salman Khan, Sunny and Bobby Deol grooving to the beats. The song is to release soon!

Click here to watch the teaser : https://www.youtube.com/watch?v=E7t1_ONz2pA

Sunny Sounds Pvt Ltd., Intercut Entertainment, Pen present an Intercut Entertainment production and A Soham Rockstar Entertainment release ‘Yamla Pagla Deewana Phir Se’ is produced by Sunny Deol, Kamayani Punia Sharma, Aarushi Malhotra and Jayantila Gada (Pen India Limited). The film is slated to release on 31st August 2018.