95% Aware but Only 49%in Tamil Nadu comply to wearing masks: EkDesh and Crownit
· Less than 50% of people in Tamil Nadu use face mask while stepping out of home
· 52% people quote breathing problemsas the key reason for not wearing a face mask
· 34% respondents in Tamil Nadu believe that masksmay not be enough to control COVID-19
EkDesh, a non-profit organization in partnership with Crownit, a leading research company has conducted a survey to understand the overall compliance around wearing masks across Tamil Nadu.Inching towards a complete unlock, the report suggests a staggering low-level compliance towards safe practices in the state.Despite 95% of people in Tamil Nadu being aware of mask usage to prevent COVID-19, only 49% people are complying to wearing masks.
§ Awareness on safe practices for safeguarding oneself from being infected by the coronavirus
§ Compliance amongst different segments of the population towards wearing masks.
Poonam Kaul, Brand Evangelistsaid “India’s Covid-19 fatalities are increasing by the day. In fact, as per recent reports, India’s Health Ministry has confirmed that coronavirus deaths have surpassed 100,000. Amidst this global health emergency, while most of the people have the awareness pertaining to importance of wearing masks, the compliance is still very low. Through our social initiative, ApnaMask, we are committed to moving the needle from awareness of masks wearing to its diligent compliance.”
Approximately 70% of respondents in Tamil Nadu re-use their face masks and wash them regularly with soap and water.
An online mobile based nationwide survey conducted across 18 cities with a sample size of over 1800 people in the age group of 15-55 yrs.