Mzaalo - A
Newly Launched, Unique Platform,
Allows Users to Watch Content and Win Rewards
Mzaalo, a blockchain-based Video
Streaming application today announced the launch of its AVOD platform. The
gamified video ecosystem is designed to reward consumers for viewing content on
the platform. Mzaalo's system is secured by blockchain, trusted infrastructure
for contentand brands to own engagement and commerce for their users.
The AVOD
platform offers consumers 50,000+ hours of premium content from over 25content
partners. The content library features a mix of Bollywood and Regional Movies,
Original series, music videos, linear television programing and more that will
be available in Hindi and nine other Indian regional languages.
The
wide-ranging content catalogue will attract users who can enjoy an immersive
experience in which they can earn for watching content, interacting with the
community, inviting friends as well as sharing, liking, and commenting on
social media platforms. The process of watching content and being incentivized
in the form of blockchain-based rewards adds to Mzaalo'scredibility in building
engagement, loyalty and driving growth.
The earned
reward coins are stored in the users' digital wallets and can be spent on
premium experiences, physical merchandise, partner products and services,
digital goods, games, and charitable giving. Mzaalo plans to on-board established
brand partners spanning across range of categories such as health &
fitness, fashion, accessories, electronics, travel, wellness, and much more.
Commenting
on the launch, Mr. Vikram Tanna, COO, Mzaalo said, "Technology
is increasingly becoming the centre of every human interaction. Also, brands
today are adopting to innovate and engage with users by creating bespoke,
experiences without disrupting the entertainment journey. Mzaalo’s consumer
centric ecosystem is the first to reward consumers for their time and attention.
Moreover, our engagement algorithm is designed for advertisers to build
valuable user–brand experiences based on data transparency and privacy.”
Mzaalo has
conducted consumer research across the country to understand user sentiments
towards sharing personal data on various platforms and the process of selecting
winners and rewarding customers. Understanding the requirement of user privacy
and data protection, Mzaalo created an ecosystem that addresses consumers'
needs by providing a rewarding entertainment experience in a trusted
environment.
Mzaalo
shall adopt a secured Decentralized Ledger Technology (DLT) to establish a
trusted entertainment ecosystem where participants derive value from their
contribution to the network. Additionally, users will be empowered to take
control of their digital identity and shall be gratified for valuable behavior
such as providing engagement on the platform through recommendations and for
bringing peers onto it.
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