Singapore Tourism
Board opens year with travel trade engagement in Chennai, unveils focus areas for
2020
Themed
“Growing Connections, Achieving Together”, the roadshow in Chennai connected close
to 50 Singapore tourism stakeholders with travel trade partners in the city
The Singapore Tourism
Board (STB) started its travel trade outreach for this year in Chennai. Based on the theme, “Growing
Connections, Achieving Together”, the trade engagement roadshow is aimed at deepening
the STB’s and tourism stakeholders’ existing partnerships and foster new ones
with the local travel trade fraternity.
During
the roadshow, the STB presented on its schemes for MICE and Cruise to partner
the tourism sector in harnessing growth opportunities, as well as, latest and
upcoming developments in Singapore’s tourism landscape such as expansion plans
for Marina Bay Sands and Resorts World, redevelopment of Sentosa together with
Pulau Brani as part of a landmark Master Plan and the Mandai eco-tourism hub
etc. The STB also unveiled two new focus areas for the India market in 2020 –positioning
Singapore as an international wedding destination and re-establishing the
destination’s attractiveness for Overseas School Trips (OST).
The
roadshow included close to 50 key stakeholders from Singapore representing
hotels, airlines, integrated resorts, attractions, Destination Management
Companies (DMC) and cruise operators. The delegation was led by the Singapore
Tourism Board’s- Mr. G.B Srithar, Regional Director, India, Middle East & South
Asia and Ms. Lim Si Ting, Area Director, India &South Asia – Mumbai.
Watch Singapore Unique & Seamless Collection of Leisure Activities across faber Peak to Sentosa:
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While speaking about STB’s efforts to
showcase Singapore as a destination of choice among Indian travellers, GB
Srithar said, “India is the third most important visitor arrival source market
for Singapore and we have been steadfastly engaging travellers through the travel
trade, media partnerships and various marketing initiatives.We are happy to
kick off our 2020 trade engagement activities in Chennai today. With nine (9) South Indian cities (Bengaluru,
Chennai, Coimbatore, Hyderabad, Kochi, Madurai, Trichy, Trivandrum and Vizag) having direct flights to Singapore and the city within about four hours’
flight duration, we hope to achieve a higher number of Indian visitors from
this region with the trade support in 2020.
Through
these outreach efforts, we continue to deepen the emotional connect and
strengthen the affinity many Indian consumers have towards Destination
Singapore.”
Also
present at the roadshow was Mr. Chin SakHin, Assistant Chief Executive &
Chief Financial Officer, Sentosa Development Corporation who said, “As a key
player in the international leisure and tourism industry, it is important that
we continue to enhance Sentosa’s appeal as a world-class holiday destination so
that we remain top-of-mind for both locals and tourists. With a slew of long-,
mid-, and near-term developments in our pipeline, guests will have something
new to look forward to each time they visit and return to Sentosa. We are
heartened that India continues to be Sentosa’s top inbound market. We will
however not rest on our laurels, and will continue to deepen our engagement
with our international audiences so as to ensure Sentosa remains an essential
part of the Singapore experience.”
Among
various new offerings in Sentosa’s pipeline are free interactive night
attractions, Magical Shores, which will make its home on the vibrant Siloso
Beach from 23 January 2020, as well as Stacks at Siloso, a novel mixed use
container development at Siloso Beach, which will be launched by mid-2020.
These offerings are part of SDC’s broader push to strengthen Sentosa’s position
as a night destination, and come just months after SDC unveiled exciting
possibilities for two islands - Sentosa and the adjacent Pulau Brani, which
currently houses a port - as part of a landmark Master Plan to redevelop the islands
into a game-changing leisure and tourism destination.
Singapore
welcomed 1.44 million visitors from India in 2018, making it the third largest
visitor arrivals (VA) source market for Singapore. As of end October 2019,
Singapore has received 1,190,000 visitors from India. This is the 5th year in a
row Singapore has welcomed more than one million Indian travelers to
experience its diverse offerings.
2019
was an eventful year for STB in the Indian market. The STB promoted the
destination brand “Passion Made Possible” vigorously and embarked on several
creative consumer engagement initiatives, like the Singapore Weekender 2.0 in
Delhi, Singapore Experience Zone in Zomaland and launch of Nasi and Mee in
Mumbai (a restaurant specializing in Singapore food offerings). Engagement with
the consumers also included content collaborations, like Voice of legends
project with musical maestros S.P Balasubramaniyam and K.J. Yesudas,
collaboration with Tripoto for a travel-based webisode series, a partnership
with Momspresso promoting Mommy-daughter holiday in Singapore, collaboration
with celebrity chef Saransh Goila & Voot for a web series titled #CheatWeek
in Singapore highlighting the culinary offerings of the city. The Board also
undertook intensive travel trade outreach efforts across more than 30 cities in
India to connect with travel intermediaries promoting Singapore as both a
business and leisure destination.
The
Singapore Tourism Board will be a part of SATTE 2020 from January 8th
to 10th in New Delhi and will be present at upcoming Zomaland events
in cities like Mumbai, Bengaluru, Chennai, Hyderabad and Ahmedabad.
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