Ferrero India launches ‘Kinder Creamy’ in South India,
forays into kid’s snacking segment
Scoopable mini snack with right balance of goodness that
mothers trust - a taste that kids enjoy
Ferrero India Private Limited, part of Ferrero Group, one
of the world’s leading manufacturer of chocolate and confectionery products,
has forayed into kids snacking segment with the launch of its new product
innovation - ‘Kinder Creamy’.
With this new offering Ferrero India aims to make deeper inroads into
India’s chocolate category. An innovative addition under the umbrella brand
Kinder - Kinder Creamy is a milky and crunchy mini snack rich in milk and with
vitamin B12 that provides a multi-texture experience in every single scoop.
Kinder Creamy is a unique recipe
which contains two
delicious milky and cocoa creams topped with crispy rice with no
preservatives or colorings & with high-quality ingredients. One
Kinder Creamy (19g)
contains 22% of milk and is a source of Vit B12. Each
unit contains 0.20 µg (micrograms) of vitamin B12 which represent 20% of
the Recommended Dietary Allowance (RDA) set by the Indian Council of Medical
Research. In a tub shape with a scooper, Kinder Creamy
is a unique blend of cream & crunch with a ritual of peel, scoop &
enjoy it.
Kinder Creamy has been
introduced at an affordable price and costs INR 20. It is now available at
modern trade retail outlets and traditional trade stores in the South region, additionally
consumers will be able to buy the product on e-commerce platforms as well.
South is an important region for
Ferrero India as it has a large market base. With Kinder Creamy, the company is
taking a step forward towards strengthening its presence in the market which is
driven by love and trust from consumers for the Kinder products. The expansion
of the portfolio marks Ferrero’s entry into the fastest growing snacking
category in India. Tapping the increasing opportunity, the brand aims to provide
a solution to the never-ending debate between mothers and kids with a tasty
snacking option to fulfill those in-between hunger moments. The yumminess of
chocolate and goodness of milk in Kinder Creamy reassures mothers of the
nutrients and right portion size for kid’s consumption.
Speaking on the occasion, Stefano Pelle, Managing Director of
Ferrero India said, “With an endeavor to provide consumers an affordable
and differentiated offering, we are expanding our Kinder portfolio with Kinder
Creamy which is another successful ‘made-in-India’ initiative. India is one of
the most important markets for Ferrero globally and the product is in line with
our commitment to increase local manufacturing and sourcing of raw materials.”
“The new offering demonstrates
the success and growth of our Kinder brand in the region. We are confident that
Kinder Creamy will be well received by the consumers and drive both in-home and
on-the-go consumption in the kids snacking segment.” he added.
With a legacy of introducing innovative
offerings for consumers, Kinder Creamy is being manufactured at the plant at
Baramati, near Pune with more than 80% of the raw materials sourced locally.
The state-of-art R&D facility at the plant follows international standards
and supports the quality check process for ingredient mix, material sourcing,
packaging and product testing. In order to preserve the nutritional
characteristics of the high-quality products, Ferrero applies consolidated
quality and traceability best practices.
The launch of Kinder Creamy will be
supported by a strong marketing communications campaign and media planning.
Along with TV and digital presence, the brand will adopt a mass media approach
as well. Further, retail channels will have point of sales material to educate the
consumers on the product attributes. A
sampling program for trade partners & consumers at various outlets is being
scheduled.
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