BREEZER partners with Mixmag – Launches The Lab Goa
BREEZER, India’s go-to RTD (ready-to-drink) brand, has joined hands with one of the world’s biggest & longest running music media brand, Mixmag to bring their flagship property ‘The Lab’ to India. Kick-starting on the 9th of December ‘21, the most colourful parties in Goa will take place every Thursday from 4pm – 8pm in Goa, all the way till 10th February ‘22. With ten parties lined up, BREEZER brings an unforgettable experience to their audience is Goa, and pushes them to Live Life In Colour.
for its close-knit and immersive parties, The Lab Goa brings a
line up of DJs hailing from all corners of the country. Fans get a
chance to witness the performance of Anyasa, Doctor Dru, Sickflip,
Desiree, IncInk Records Showcase and Kiss Nuka to name a few.
With the sun kissed weather of Goa, the ocean waves, and the
colourful BREEZER flavours, audiences can kick back and enjoy the
sundowner with the beats of a new artist every Thursday.
Arti Hajela, Category and Brand Lead, RTD AMEA said, "BREEZER has always had a strong association with fun and vibrant experiences, and we are excited to bring Mixmag’s global flagship party India. With the launch of The Lab Goa, we want to bring some of the biggest and the best artists of India and give our consumers a head-banging sun-downer every Thursday evening. We look forward to having to having our consumers Live Life In Colour!”
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