Muthoot Finance launches iMuthoot mobile.......

Muthoot Finance launches iMuthoot mobile App version 3.0 to provide an enhanced customer experience to its users

 

Integrated with an AI powered chatbot, the updated version of the application enables consumers to avail Gold loan, Home loan, Personal loan and Vehicle Loan 24*7 at their own convenience  

  

Muthoot Finance, India’s largest gold loan NBFC has launched iMuthoot mobile App Version 3.0 which is integrated with an Artificial Intelligence based Chatbot. This ‘One App for All Loan Application’ offers the facility to customers to apply for Gold loan, Home Loan, Personal Loan & Vehicle Loan, from the comfort of their own homes.    

 

This enhanced version of the mobile application is a stepping stone to provide an enriched omnichannel experience to our customers. The users of the iMuthoot mobile App are offered a significant convenience of interoperability of all their digital transactions without having to visit the branch.   

  

Customers can also avail a large array of features including:   

·         Repayment of Gold Loans, Home Loan, Personal Loan, Vehicle Loan  

·         Gold loan Top-up and renewal without stepping out of home   

·         Making quick payments without any registration   

·         Assured security with Biometric Authentication Methods    

·         Intuitive Loan Calculator     

·         Easy Link up of Bank Account & PAN    

·         Booking an Appointment      

·         Payment of Utility Bills   

·         Buying Insurance & Purchasing Zero Interest Products Online     

·         Locate and leads you to nearest Muthoot branch   

·         Personalised notifications and get information in your own preferred language   

  

Speaking about the launch of iMuthoot mobile App 3.0, Mr. George Alexander Muthoot, Managing Director, Muthoot Finance  said, “As a leader in the gold loan NBFC sector in the country, we have always believed to be in tandem with technological innovations in order to provide seamless customer service. We aim to be a diversified financial supermarket offering varied financial services apart from gold loans and become a customer-centric business organisation enabled by technology in the long term. We are excited to launch our updated iMuthoot Mobile App 3.0, which we believe is a step forward to provide an enriched omnichannel customer experience. The App is integrated with an AI powered chatbot ‘Mattu’ and it is a one stop shop for consumers to avail and repay Gold loan, Home loan, Personal loan and Vehicle Loan 24*7 at the comfort of their home. The App has assured security features with Biometric Authentication methods and customers can buy Insurance & zero interest products online besides availing host of other facilities.”    

   

With the launch of an updated version of the iMuthoot mobile application, Muthoot Finance is fast emerging as a leading name in the NBFC sector, which has persistently worked towards boosting the consumer experience, and coming up with tailor-made innovations that stand out in the industry. Recently Muthoot Finance had also launched its WhatsApp Gold Loan Top-Up facility, helping gold loan customers to apply for gold loan top-up online, by simply sending a “Hi” on WhatsApp to 7558077666 from their registered mobile number.   

 

Muthoot Finance offers convenience to its customers to download the iMuthoot App Version 3.0 by giving a missed call on 78299 50077. The automatic missed call system will initiate a SMS to the customer with the link to download ‘iMuthoot App’. They can also scan the following QR Code to download the application on their mobile. 

 

 

 

Belstar Microfinance subsidiary of Muthoot Finance to raise Rs. 350 crore via equity

Belstar Microfinance subsidiary of Muthoot Finance to raise Rs. 350 crore via equity

 New investor Affirma Capital, existing investors Muthoot Finance and Maj invest to participate

 

Belstar Microfinance Limited, a subsidiary of Muthoot Finance Limited (Muthoot Group) has signed definitive agreements to raise primary equity of Rs. 350 crore from new investor Affirma Capital and existing investors Muthoot Finance and Maj Invest.  This equity raise is subject to obtaining required regulatory approvals.

 

An equity raise by Belstar during this pandemic times is a testimony of their asset quality and sustained efforts in woman empowerment, poverty alleviation coupled with community development. Ever since Muthoot Group’s initial capital infusion of Rs.55.40 Cr in 2016 for 57.16% stake, Belstar has grown leaps and bounds expanding its branch network to 650 in 19 states with over Rs.3,100 Cr AUM and upgrading its rating from CARE BBB- to CRISIL AA-.

 

This round of funding is being led by funds advised by Affirma Capital who will invest Rs.300 cr out of a total round of Rs 350 cr. Affirma Capital manages over US$3.5 billion in assets for leading global limited partners and sovereign wealth funds.  It is an independent emerging market private equity firm owned and operated by the former senior leadership of Standard Chartered Private Equity.  Their previous investments in India include Northern Arc Capital, Mahindra and Mahindra Financial Services, Prodapt Solutions, Travel Boutique Online, Craftsman Automation, Varun Beverages and GMR airports among others. 

 

 

Shri. George Alexander Muthoot, Managing Director Muthoot Finance said “We are privileged to partner with Affirma Capital in our Micro finance subsidiary, Belstar. This funding will help Belstar to grow its loan book and accomplish its vision of becoming a socially responsible microfinance institution working towards entrepreneurship and economic empowerment of women “

 

Dr Kalpanaa Sankar, MD of Belstar, has been leading this Company since its inception.

 

“We are pleased to welcome a marquee global investor like Affirma Capital joining us in our growth journey. Their investment in Belstar during such a difficult pandemic period validates the large market opportunity in microfinance space and Belstar’s potential to capitalise on the opportunities. At Belstar, we are very passionate about empowering women and helping them build sustainable livelihoods” said Dr Kalpanaa Sankar.

 

This is the second private equity investment into Belstar, with Maj Invest investing in 2018.  Maj Invest is a Danish asset management company with about USD 17 billion under management, providing services in asset management and private equity (including financial inclusion business).

 

“It is our privilege to partner with the Muthoot Group and back Dr. Sankar and the Belstar management team, who have built a very strong and differentiated MFI franchise. We look forward to working closely with Belstar and assisting them in their next phase of growth”, quoted Udai Dhawan, Partner at Affirma Capital. Vijay Nallan Chakravarthi, Managing Director, Affirma Capital, who will be joining Belstar’s board, said “We were impressed by the Company’s ability to manage book quality despite multiple external shocks. We are excited to partner with the management team to help establish Belstar as a leading tech-enabled rural lender.”

 

“We are excited to continue our journey with Muthoot and Dr. Kalpana Sankar in empowering rural women through microcredit. Despite incidence of COVID, Belstar has shown strong conviction to its mission and has consistently outperformed industry in terms of multiple performance metrics. The investment from existing investors and Affirma will help expand Belstar’s capital base to support it growth plans.” said David Paradiso, Partner at Maj Invest.

 

InteQuant Advisors was the sole financial adviser to the transaction.

Muthoot Finance invites application for monthly financial

Muthoot Finance invites application for monthly financial
support to Artists of Traditional art forms

 

Muthoot Finance Ltd, India's largest gold loan company is launching “Muthoot Snehasanmanam 2021” in Chennai. Muthoot Snehsanmanam is a CSR initiative of Muthoot finance Ltd introduced for supporting Senior Artists and Performers who are unable to continue performing in the respective field because of the age factor, illness and also who are struggling financially to take their life forward.  Artists and performers who have contributed immensely in their respective art forms or widows of such artists can apply for this financial support.

 

The financial assistance under this project will be given to the artists of the following arts - Classical dance, Miruthangam artists, Violin Artists, Flute Artists, Veena Artists, Parai Artists, Folk Artists, Tabla Artists, Nadhaswaram Artists, Mathalam Artists, Harmonium Artists, Ghatam Artists, Bhagavata Mela / Koothu Artists, stage artists and artists of various traditional art forms. The beneficiaries will be shortlisted by the CSR committee of the Company

Click here to watch Muthoot Media Meet:

Muthoot Finance launch Snehasanmanam Project | Muthoot Finance Limited - YouTube

 

The artists from Chennai and around Chennai can apply for this financial assistance. The application should be submitted with the below documents on or before 25^th August 2021, incomplete applications will be rejected.

 

      Self request

      Recommendation from two popular artists in the similar art forms

      Awards and appreciations if any

      Photographs of performing art forms and 

      Newspaper coverage if received

      Income certificate below Rs. 1,00,000/-

 

The first edition of Snehasanmanam was launched in Kerala on January, 2015.  44 beneficiaries were being honoured under Muthoot Snehasanmanam Project. These beneficiaries were selected from applications received from artists of various traditional art forms or their widows.  The initiative aims to help the upcoming generation of artist and writers who could get inspired and learn from the work of these professionals. Perhaps it will also help the young minds of today in learning from their experiences and carry forward their work in their respective fields.  

 

The assistance is given on a monthly basis.  The first installment of the pension will be distributed during a common event and after that the selected beneficiaries will be getting the amount from their nearest Muthoot Finance branch.  

 

Mr. George Alexander Muthoot, Managing Director, Muthoot Finance Ltd said “It has been our constant endeavour to make significant contributions towards an equitable and sustainable society. Through this initiative our prime objective is to recognise, respect and honor this intelligentsia who inspired and ignited new wave of thoughts and creative literary work which not only gave the society new ideas and mindset but also inspired many. We will remain duly committed to our obligations to our society and will ensure that our efforts towards it remain constant and enduring in the future too”

The applications should reach the below address on or before 25^th August 2021 along with necessary documents mentioned;

Muthoot Finance launches a new welfare scheme to

 Muthoot Finance launches a new welfare scheme to support families of deceased employees affected by Covid-19

 

Muthoot Finance is India’s largest gold loan NBFC. The company’s management has decided to support the families of those employees who unfortunately lost their lives due to Covid-19 in South India.

The company has been initiating various steps to protect its employees from this dangerous pandemic. Repeated instructions have also been issued to internal employees emphasizing the need to take precautions in the form of social distancing, wearing of mask, importance of sanitization etc.

Mr. George Alexander Muthoot, Managing Director, Muthoot Finance Ltd.  said, “Our organization is trying to protect all its employees in every possible way and has been checking with each employee personally to ensure that precautions to safeguard themselves from the threat of Covid-19 pandemic have been carried out”

The salient feature of the new employee welfare scheme is:-

Ø  In respect of employees dying in harness due to Covid-19, Company will pay monthly salary for the next 24 months to the spouse/ mother of the deceased employee.

This will be in addition to the terminal benefits offered by Muthoot Finance including one-time compassionate payment, payable to the family/dependents of deceased employees. The company will continue to ensure that each employee and their family member is safe and protected.

To promote and motivate the employees to take vaccination against COVID-19, company has decided to reimburse the amount of Rs. 1500 for vaccination of employees and their dependents, if they produce the copy of the vaccination certificate.

employment, the period of monthly compensation will be limited to 12 months irrespective of the total period of the engagement in the Company.

This will be in addition to the terminal benefits offered by Muthoot Finance including one-time compassionate payment, payable to the family/dependents of deceased employees. The company will continue to ensure that each employee and their family member is safe and protected.

To promote and motivate the employees to take vaccination against COVID-19, company has decided to reimburse the amount of vaccination for employees and their dependents, if they produce the copy of the vaccination certificate.

George Muthoot Cancer Centre” in Kerala comes forward for

“M. G. George Muthoot Cancer Centre” in Kerala comes forward
for Cancer treatment of lesser privileged

 

Shri. M. G. George Muthoot (1949-2021), Group Chairman of The Muthoot Group of Companies spent all his life relentlessly striving to ensure that millions of marginalised people across the length and breadth of our country benefitted from Financial Inclusion. His unparalleled philanthropic and CSR initiatives coupled with hugely popular and affordable products & services provided countless Indians with the benefits of a formal financial system, transforming their dreams into productive reality.

 

He took over as Chairman in 1993, and with his dynamic and charismatic leadership, he propelled The Muthoot Group to cross several milestones, with the flagship company Muthoot Finance firmly establishing itself not just as the Category Leader within the Gold Loan space, but also emerging as a strong, home-grown, Indian Financial Powerhouse with global footprints across USA, UK, UAE, Costa Rica, Sri Lanka and Nepal.

 

At no point did he let his determination and focus on pursuing philanthropic initiatives in key sectors that directly impact the future of a country such as education, healthcare and finance, ever ebb. These initiatives helped comfort the lives of countless people across various sections of our society and the nation at large.

His deep dedication and ceaseless energy brought The Muthoot Group to the forefront of the Banking & Financial Services Sector in India with +5300 branches across India and 20 diversified divisions. Hereon, his words, teachings and wisdom will continue to light up our paths as we pledge to remain unwaveringly committed to live and work by his ideals and values.

 

In fond memory of this legendary visionary, The Muthoot Group is launching the M. G. George Muthoot Cancer Centre in Kozhencherry, Kerala for the treatment of poor and lesser privileged Cancer patients, starting today. This state-of-the-art Cancer Centre will be at the forefront offering cancer treatment to the marginalised sections of our society. Furthermore, the second Muthoot Hospital in Pathanamthitta, Kerala will be offering Heart treatment facilities to the lesser privileged sections of our Society. For more details, please visit: www.MGGeorgeMuthoot.com

 

On the special 40^th day Prayer Service organised in memory of Shri M. G. George Muthoot at his hometown in Kozhencherry; the entire Muthoot Family and the entire Muthoot Group stood unitedly committed to carry forward his business and philanthropic legacy to even greater heights.  

Muthoot M George Foundation launches

 Muthoot M George Foundation launches Muthoot Vivaha Sammanam

Muthoot Finance Ltd, India's largest gold loan company through its Corporate Social Responsibility wing Muthoot M George Foundation launches Muthoot Vivaha Sammanam. The objective of the program is to support widowed mothers to meet the matrimonial needs of their daughter. The event took place at Hotel Gokulam Park - Ashok Nagar, Chennai

The event was inaugurated by Mr. V. N. Ravi. B.A.- MLA, (District Secretary – AIADMK, South Chennai) in the presence of  Mr. Egai. G. Seenu - (Chairman) Satyamurthy Cooperative Society, Chennai & Mr. Sareesh, Zonal Head, North Tamil Nadu.    The event further witnessed felicitation speeches by Mr. Manikandan Regional Manager, Chennai South, Mr. B.Arun Regional Manager, Chennai Central, Muthoot Finance Ltd.

Speaking at the event, Mr. Sareesh, Zonal Head, North Tamil Nadu said, “We at Muthoot Finance are committed to give back to the society. The company has been distributing financial aid for the marriages of underprivileged families through Muthoot M. George Foundation.”

The scheme has already been implemented in Kerala, Karnataka & Hyderabad, Under the project, the company  has been providing financial assistance of Rs. 1 lakh each to 12 girls from Chennai and its suburbs.  In FY 2019-20 The Company spent a total of Rs.48.50 lakhs as marriage assistance.

Muthoot Finance launches

 Muthoot Finance launches “Muthoot Gold Shield”

Partners with Bajaj Allianz General Insurance to launch Gold Jewellery Insurance

Muthoot Finance, India’s largest gold loan NBFC has tied up with Bajaj Allianz General Insurance, India’s leading private general insurer to provide insurance on gold jewellery as part of their new initiative - “Muthoot Gold Shield”, which is backed and powered by Group Affinity All Risk policy of Bajaj Allianz General Insurance.

Muthoot Gold Shield is the Gold Jewellery Insurance Scheme launched by Muthoot Finance, for its customers in partnership with Bajaj Allianz General Insurance. The policy provides insurance coverage of gold jewellery for individuals. This is designed to provide insurance coverage of gold jewellery articles for customers of the company at the time of closure of gold loan and release of gold ornaments. It will provide insurance coverage to the customers of Muthoot Finance as a loyalty product.

Mr. George Alexander Muthoot, Managing Director, Muthoot Finance said, “Muthoot Finance as a company has always believed in the philosophy of helping people and giving back to society. Going by the initial overwhelming response received for this insurance policy, it has been widely accepted by the customers of the Company. As part of our ongoing customer loyalty programme and social commitment, we are providing customers insurance coverage with an objective to build confidence and help move ahead in life without any fear.”

Speaking on the occasion, Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said, “At Bajaj Allianz General Insurance, our endeavour has always been to offer products to ensure that citizens are safeguarded against exigencies. Gold jewellery is an integral part of our country’s culture and hence we have curated this product specifically for financially shielding customers of Muthoot Finance in case of any unforeseen events, thus making them worry-free about their jewellery.”

The Scheme has the following unique benefits which are exclusive to this Insurance Policy:

 1.       It is one of the simplest and easiest ways of obtaining gold jewellery insurance coverage

 2.       Policy covers burglary, robbery, theft from insured person’s home, loss-in-transit and 13 other disasters (natural calamities)

 3.       This is a standalone gold jewellery insurance offering

 4.       Companies typically provide gold jewellery insurance as part of home insurance along with insurance of other articles at home. Normally, the percentage of insurance coverage for gold jewellery is restricted by some insurance companies to a maximum of 15% of the total home insurance policy sum insured.  For instance, if an individual wants to take a jewellery insurance coverage of 1.50 Lakhs from other insurance companies, he/ she will have to take a home insurance policy of about Rs. 10 Lakhs.

 5.       Muthoot Gold Shield is provided at a nominal premium, which is lower than industry average

 6.       ZERO documentation is required and it takes less than 2 minutes to generate a policy

Views of Mr George Alexander Muthoot

Views of Mr. George Alexander Muthoot, MD,
Muthoot Finance - Monetary Policy

 Mr. George Alexander Muthoot, MD, Muthoot Finance - Monetary Policy

 Mr. George Alexander Muthoot, MD, Muthoot Finance.

 

“RBI’s status quo on rates was along expected lines but the MPC clearly delivered accommodative moves via non-interest tools. New measures such as on-tap TLTRO of Rs. 1 lakh crore among others will reduce the cost of borrowing for NBFCs and further ease access to liquidity for industry. 

Also, the announcement of rationalising risk weights for all new housing loans until March 31, 2022 and linking it only to LTV is a welcome move that reflects the central bank’s focus on catalysing credit flow and reviving the economy. The policy measures are expected to benefit even the underserved retail borrowers and SMEs which are integral to lifting economic activity.”

Muthoot Finance Ties-up with

Muthoot Finance Ties-up with Kotak General Insurance for Providing Complimentary COVID-19 Insurance to their Gold Loan Customers

Muthoot Finance Limited, India’s largest gold loan NBFC today announced that it has tied-up with Kotak Mahindra General Insurance Company Limited (Kotak General Insurance) to provide complimentary Covid-19 insurance cover for their gold loan customers.

During these uncertain times, Muthoot Finance is extending double benefit to its customers – the Company is offering higher per gram lending rate for Gold Loan along with   complimentary Covid-19 cover up to Rs. 1, 00,000/ for its MSL Scheme gold loan customers. Muthoot Finance Ayush Gold Loan is an exclusive initiative of Muthoot Group through which they will provide complimentary Covid19 insurance cover to their eligible gold loan customers. This complimentary Covid19 cover however will be available only for the customers availing a gold loan from Muthoot Finance under the MSL Scheme.

George Alexander Muthoot, Managing Director, Muthoot Finance said, “Muthoot Finance as a company always believe in the philosophy of helping people and giving back to the society. As a part of our ongoing customer loyalty programme and social commitment, we are providing the customers insurance coverage with an objective to build confidence and help move ahead in life without any fear.”

Jagjeet Singh Siddhu, EVP & Head, Multi-channel distribution, Kotak Mahindra General Insurance Company Ltd said, "We are pleased to partner with a trusted brand like the Muthoot Group to offer an insurance product which is extremely relevant in these times." 

Muthoot Finance records four-fold jump in

Muthoot Finance records four-fold jump in
digital loan disbursals

Also launches Loan@Home, Gold UNLOCKER to boost digital offerings

Muthoot Finance, India’s largest gold loan NBFC has recorded strong traction on its iMuthoot Mobile App as well as the online portal in the months following COVID-19 pandemic. The country’s No.1 Most Trusted Financial Services Brand has seen a four-fold jump in quantum of loan disbursals via its digital platforms to the tune of Rs. 224 cr in June, 2020 compared to February, 2020. Moreover, the customers are increasingly keen to service interest payments on our easy-to-use interface of the app & website which has driven a 2.5x surge in digital interest collections at Rs. 139 cr last month. Not just that, our speedy process and state-of-the-art digital infrastructure has witnessed doubling of monthly customer transactions (loan renewal, top-ups, interest payment) touching 8.25 lk in the month gone by. All this was made possible by our efficient & highly scalable systems, a true testament of which is reflected in the staggering 73% growth of unique customers transacting on our digital platforms in June when compared to February, 2020.

Amid the pandemic, Muthoot Finance truly understands the challenges to the economy and the need for working capital, be it by individuals or small businesses. The movement restrictions and safety concerns occasioned by the COVID situation is a game-changer for the business ecosystem, especially with regards to last-mile delivery of services to clients. Therefore, the company has launched fit-for-purpose innovations like Loan@Home and Gold UNLOCKER as part of its digital offerings. When opting for Loan@Home, the company executive will visit customer’s premises at the latter’s date & time of convenience, do the due diligence on-the-spot, and the gold loan amount will be credited to customer’s bank account via a safe & agile process with the customer not required to step out of his/her home at all.

According to Mr. George Alexander Muthoot, Managing Director, Muthoot Finance, “With Loan@Home, we are taking Muthoot Finance to the customer’s home. Now the customer can avail a gold loan from the comfort of his or her home without having to visit the branch at any stage of the procedure. As a leading financial services enterprise, we find that, under current circumstances, a large swathe of our customers (existing and prospective), across India may be finding it difficult to approach our branches to do business due to the restrictions. Such apprehensions are especially apparent among higher net worth customers.”

Gold UNLOCKER is a unique value proposition by Muthoot Finance for Indian households which will help unlock the value of their idle gold lying in bank lockers/home safe through an overdraft facility for their gold jewellery. Salient features include flexibility for customer to take out those gold ornaments from safe custody not being utilized for overdraft facility, and interest payable only for the days and amount of overdraft used. No interest charged if the line of credit is not utilized, as simple and transparent as that. Given our unparalleled trust & safety, customers

can transfer their existing gold loan held with other financial institutions to Muthoot Finance UNLOCKER. This service will help SMEs/MSMEs and every member of the Indian household - salaried individuals, housewives, entrepreneurs in becoming self-reliant by putting their hard-earned investment to smart use.

To boost digital usage further, Muthoot Finance is incentivising customers with a cashback scheme to service interest payments on its web portal (and will also be available on its app by July-end)

Muthoot Finance launches cashback scheme for

Muthoot Finance launches cashback scheme for customers amid COVID-19

The company launches Muthoot Online Money Saver program (MOMS)

Muthoot Finance, India’s No.1 Most Trusted Financial Services Brand and India’s largest gold loan NBFC launches special cashback scheme - Muthoot Online Money Saver programme(MOMS) for customers paying interest online. This programme aims to boost digital usage among the customers during COVID-19. The cashback amount will be shown to the customers while making online payments and they can pay the interest amount after deducting the cash back from interest payable.

According to Mr. George Alexander Muthoot, Managing Director, Muthoot Finance, “To accelerate the digital adoption, we are delighted to launch a very attractive assured interest cashback offer for our customers who pay gold loan interest online through Muthootonline.com and iMuthoot App in these unprecedented times.”

The facility has currently launched on Muthoot Online website and would be launched on iMuthoot App by the end of this month. The slab based of interest payment eligible for cash back amount is given below,

Muthoot Online Money Saver ( MOMS )
Interest Payment Value	Cashback Value
> Rs 50,000	Rs 1501
Rs 25,000 to Rs 49,999	Rs 601
Rs 10,000 to Rs 24,999	Rs 201
Rs 5,000 to Rs 9,999	Rs 101
Rs 2500 to Rs 4,999	Rs 51

Muthoot Finance launches ‘Sunheri Soch’ with

Muthoot Finance launches ‘Sunheri Soch’ with Red FM

Set of inspirational real-life stories narrated in the magical voice of Shri Amitabh Bachchan

Muthoot Finance, India’s No.1 Most Trusted Financial Services Brand and India’s largest gold loan NBFC has entered into a unique partnership with RED FM, one of India’s largest and much awarded private radio networks to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of various common men & women who dreamt big and made their dreams come true by availing gold loans from Muthoot Finance.

Sunheri Soch aims at encouraging and educating masses about actively adopting gold loans and realising their dreams. The campaign is a series of inspiring, real-life stories of common people who took a gold loan from Muthoot Finance and moved ahead in life. Muthoot Finance’s brand ambassador Shri Amitabh Bachchan beautifully narrates these stories in an all-new avatar. As part of this campaign, a melodious Sunheri Soch anthem was launched with Red FM’s top RJs saluting the courage of these successful people who have achieved their dreams in highly challenging circumstances. Sunheri Soch is a celebration of their achievement, and Muthoot Finance is proud to be a catalyst in this journey of millions of Indians.

Commenting on the association, Mr. Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold & just 2-3% of this is monetized by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance added, “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

Commenting on this association, Nisha Narayanan, COO & Director, Red FM and Magic FM said, “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

Ruchi Mathur, Senior VP, Mindshare said:

“Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can”

Post the RBI announcement, here are the views of

Post the RBI announcement, here are the views of Mr. George Alexander Muthoot, MD, Muthoot Finance.

“We welcome the RBI announcement to cut the repo rate by 40 bps which will infuse liquidity into the system in such challenging times. Also, the reduction in reverse repo rates will discourage banks to park idle money with RBI and lend further.

We appreciate the decision of extending the moratorium by three months thereby providing the much needed relief to the borrowers. It will help in reducing the repayment pressure and provide necessary time to analyze the cash flow status. We believe RBI measures will aid in restoring the financial health of the economy.”

Muthoot Finance to resume its services

Muthoot Finance to resume its services across all branches

 Muthoot Finance will re-open all the branches across India from Monday, April 20, 2020 since COVID-19 lockdown. The company will resume all services while ensuring maximum safety and precautions of its customers.

However, as the government will strictly monitor red spots and orange spots, Muthoot Finance will oblige to the local orders of the cities they operate in. Depending on the gravity of the situation in a particular state/city, the regional heads will be taking extra precautions.

The lockdown has been particularly difficult for our esteemed customers and Muthoot Finance will put their grievances on utmost priority while providing for social distancing tools at the branches like chairs for customers, hand sanitizers for all, thorough checking at the entry points, etc.

“We have prepared ourselves to serve all our customers in these coming days. As some states still remain severely afflicted, we will safeguard the health of our customers and our employees to provide seamless services to those who will come to the branches. We request all our customers to maintain the social distancing decorum and follow strict sanitary guidelines to continue fighting COVID-19”, said Mr. George Alexander Muthoot, Managing Director, Muthoot Finance.

The branches will function in their regular timings and will adhere to all instructions set out by the State Governments for corporates resuming services from April 20, 2020.