International Cricket Council unveils Upstox as

INTERNATIONAL CRICKET COUNCIL UNVEILS UPSTOX AS AN OFFICIAL PARTNER

●        Partnership will encompass all ICC events until the end of 2023

The International Cricket Council (ICC) today announced a major long-term partnership with Upstox (aka RKSV Securities India Private Limited), one of India’s largest investment platforms. The association, which runs to the end of the ICC’s current commercial rights cycle, begins with the inaugural ICC World Test Championship Final between India and New Zealand this month (18-23 June, Southampton, UK).

Established as RKSV Securities India Private Limited in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With 4 million+ customers onboarded, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging with millennials has been the focus of Upstox’s strategy, as the brand continues to execute its vision of making financial investing easy, equitable, and affordable for all.

Speaking on the association, Anurag Dahiya, Chief Commercial Officer, ICC, said: “We are extremely pleased to welcome Upstox as an Official Partner of the ICC. As our marquee events around the world continue to attract a wide and passionate fanbase, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers. We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than 5 senior level World Cups across Men’s and Women’s cricket.

Commenting on the partnership, Ravi Kumar, Co-Founder & CEO, Upstox, said: “We are delighted to be the official partner of the ICC. There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio. Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India. We want to empower our customers by helping them maximize the potential of their investments with our tech-enabled and intuitive platform.”

Besides the ICC World Test Championship Final 2021, the events covered under the partnership are: ICC Men’s T20 World Cup 2021, ICC U19 Men’s Cricket World Cup 2022, ICC Women’s Cricket World Cup 2022, ICC Men’s T20 World Cup 2022, ICC Women’s T20 World Cup 2023, followed by the ICC World Test Championship Final 2023, ICC Men’s Cricket World Cup Qualifier 2023 and the ICC Men’s Cricket World Cup 2023.

Upstox Joins IPL As

 Upstox Joins IPL As Official Partner

The Indian Premier League Governing Council (IPL GC) today announced Upstox, one of India’s leading and fastest-growing digital brokerage firms, as an official partner for IPL, which will begin on April 9th, 2021. This will be a multi-year partnership.

Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers. 

Mr Brijesh Patel, Chairman, IPL, said  "We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios."

Commenting on the partnership, Mr. Ravi Kumar, Co-founder & CEO, Upstox said "We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country."

For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category.