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Sunday 12 December 2021

Pushpa: The Rise Fetches Rs 250 Crores*

 *Pushpa: The Rise Fetches Rs 250 Crores*


Icon Staar Allu Arjun’s maiden pan-India film Pushpa: The Rise is hitting the silver screens on 17th December. 



Pushpa is by far the costliest project in Allu Arjun’s career. Mythri Movie Makers are spending a whopping budget on the Pushpa duology. 


Now, Pushpa: The Rise alone is said to have fetched a whopping Rs 250 crores through the theatrical and non theatrical rights. 


The theatrical, satellite, digital, and the audio rights of Pushpa: The Rise all combinedly fetched a reported amount of Rs 250 crores. 


Both Allu Arjun and Sukumar are coming off industry hits - Ala Vaikunthapurramulo and Rangasthalam respectively. Allu Arjuns's fame and popularity were further elevated after Ala Vaikunthapurramulo's success.


So, the stakes are high on Pushpa: The Rise which is being promoted as a proper action thriller. 


The digital streaming rights were also sold for a fancy price. A top OTT portal reportedly paid top money for the film’s rights. The all-language satellite rights added to the tally. 


Given the hype surrounding the project, Pushpa: The Rise could register excellent pre-release business. 


Now, the film faces the big challenge of setting the global box office on fire as it gets a humongous release in the domestic and as well as international markets. Pushpa: The Rise is Telugu cinema's biggest project of 2021 and that adds to the hype.


The recently released trailer of Pushpa: The Rise turned out to be super successful. With whirlwind promotions that are to follow, Pushpa is expected to get off to a flying start at the box office.

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