The one-stop streetwear destination for all fashion lovers
-New hood to house brand’s latest innovations in sneakers and apparels-
Adidas Originals, the pioneering sportswear brand in street culture, recently announced the city’s FIRST EVER ORIGINALS EXCLUSIVE STORE at Phoenix Market City, Velachery.
Spanning across a sprawling 1800 sq. ft., the newly refurbished ‘Originals’ store is paved in the heart of the city’s fashion destination at Phoenix Market City, giving street style lovers and sneakerheads a new hood to explore the fashion forward product offering by the brand.
The unique three-stripe-only space is a premium destination for passionate streetwear enthusiasts that houses a curated assortment of iconic silhouettes from adidas Originals like Superstar, Stan Smith, Samba, Continental 80s to new reiterations like Nite Jogger, POD, Falcon and more. The new retail door will also house exclusive collections like the Kanye West designed YEEZY BOOST and Pharrell Williams Hu collections, in addition to other limited-edition collaborations