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Friday 8 March 2024

This Women’s day, we have a powerful and deep song on Women , sung and performed

 This Women’s day, we have a powerful and deep song on Women , sung and performed by a 12 year old Pre- teen Navya Umesh .

This song Iraivi, featuring Navya Umesh, (7th std) daughter of Art Director cum Event Manager Umesh J Kumar and Event Manager Raghini Muralidharan who have done notable events in the city like the International Chess Olympiad , Global Investors Meet , Khelo India , audio launches including Maaveeran, Jailer , Jawan and Laal Salaam, Zee Cine awards and many more live events , is about Iraivi , the celebration of the free spirit of every one who identifies themselves as a woman. A spirit that becomes anything it wants, goes anywhere it wants, experiences anything it wants, in full exuberance. A spirit not chained by societal rules, taboos, restrictions and conditions.

Such a spirit does not anymore belong to a mortal body. Such a free spirit is a Goddess(iraivi) herself. Navya ‘s impactful voice and charismatic presence at such a young age adds to the great visual experience this track brings. She has done Ads (the child artist from Josalukkas Ad with Thalapathy Vijay, Bigg Boss Promo with Ulaganayagan Kamal Hasan to name a few) , short films (BHARATHIYIN KOOTRU) , a voice actor ( Super Singer and Zee Saregamapa Promo , Cinthol ad , Arasan Soap Ad) and is a theatre artist too.

Directed by Adhey Kangal and Theera Kadhal Fame Rohin Venkatesan, Cinematography by Jagadeesh Ravi (Jack) and edited by Leo John Paul, this beautiful song is composed by the prodigal multi lingual composer Navneeth Sundar and very beautifully penned by Social entrepreneur Deepthi . The choreography is done by the Sensational ‘The Dancers Club’ who have choreographed for viral videos like Enjoy Enjaami and Katchi sera, to name a few.

The song was released on Women’s day in Sony Music and Director cum Entrepreneur Vignesh Shivan has released the same.

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