As India’s
No.1 Beauty salon chain, Naturals’ venture into the personal care product
market is an intuitive one and has been a long time coming. Ever since their
inception in 2000, they have built a customer base of thousands, helping women
look and feel beautiful through the best personal grooming and styling servicesacross
their 650+ salons across the subcontinent. Now, with close to two decades of
experience and a track record of excellence, they take the leap into everyday self-care
through the introduction of their new brand of personal care products.
Spanning
the gamut from necessity to indulgence, the products are made with
internationally procured raw materials and fruit extracts to create nourishing,
cleansing, healing, beautifying and mood-uplifting experiences.Meticulously
created, this exquisite collection of skin and haircare essentials is
especially suited to the characteristic demands of Indian skin, keeping in
mindthe climatic environment and other factors.The campaign theme is “Beauty
Nutrition”.The catalogue contains 14 unique, well-formulated products,
highlights of which include the Hazelnut Night Cream, Pulpy Mango Body Scrub
and the Coconut-Vanilla Hand & Foot cream. The products are priced
affordably from ₹100 upwards, and address top-to-toe
self-care needs.
Speaking
about the new product range, Naturals founder VeenaKumaravel said, “This line
of self-care products has been conceptualised not just with the Indian woman’s
skin’s needs in mind, but also her relaxation and enjoyment. Made with fruit
extracts, the ingredients are full of pleasing scents and healing benefits.
From a zesty green lime body wash to wake you up in the morning, to the sheer
pleasure of a damask rose moisturising sorbet on a cozy weekend, we have it
all.”
Naturals
proudly launches the collection. Actress Nikki Galrani is the face of the
brand, and has launched the product line.
The launch
is a celebration of Indian women from all walks of life, acknowledging their
unique beauty from the inside out. True to Naturals’ belief that every woman
deserves to feel and be seen as gorgeous, they have chosen to partner with
several brand ambassadors across fields, promoting new visions of beauty. 10vibrant
and talented women from various fields will be attending the launch as brand
ambassadors: AarathiArun, photographer Shannon Zirkle, silambam practitioner
AishwaryaManivannan, philanthrophistSeemaAsifAli, and fashion designer
ShreyaKarunakaran to name a few.
The range
will be available online on Amazon and offline in Naturals’ Salons as well as
leading multi-brand retail chains.