REEBOK LAUNCHES THE FLOAT RIDE
ENERGY GROW ON EARTH DAY
The Floatride Energy GROW: high-performance sustainable footwear made with castor beans, eucalyptus, BLOOM algae and natural rubber
Reebok releases the new version of
its innovation in running footwear: Floatride Energy GROW, the plant-based
running shoe for high-performance. It combines the award-winning Forever
Floatride Energy model with the commitment and responsibility to protect the
strive to create a fitter planet.
Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. Key features include:
- Full performance running feel expected from the Forever Floatride Energy 3 model
- Castor bean midsole delivers responsive and lightweight cushioning
- Comfort flared heel collar and natural rubber outsole is durable and flexible
- BLOOM algae sockliner is molded for increased support and cushioning
- Eucalyptus upper is durable and breathable
- Total weight of 8.1 oz/230g women; 9.7 oz/275g men
Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024. Find all information about Reebok´s sustainability mission and goals on the new platform: www.reebok.com/sustainability
The Floatride Energy Grow allows you to enjoy your daily allowance of speed with a helping of sustainability. Earth-friendly ingredients and all the lightweight, responsive cushioning, durability and traction you expect delivers for your run and our planet.
The Reebok Floatride grow collection is available now at select Reebok stores and online at shop4reebok.com starting INR 9,999.