Essilor India unveils Crizal Sapphire 360° UV lenses for
Millennial
Essilor,
who was ranked for the 7th consecutive year by
Forbes among the 100 most innovative companies of the world, launched a new lens
of Crizal named Crizal Sapphire 360° UV with the
thought of, ‘Making the invisible, a new visible’, targeted towards the millennial.
The millennial are not an
easy demography to crack, but marketers are tapping their love for technology, innovation,
minimalistic lifestyle to grab their attention, and this time Crizal in an
effort to market the millennial and their individualism, launched Crizal Sapphire 360°
UV, a nearly invisible anti - reflective lenses with the notion of making the invisible a new visible.
Crizal Sapphire 360°UV
coating is the latest innovation in the 25 years history of one of the Group’s flagship
brands – Crizal, first launched in 1992 to improve visual
comfort by reducing glare and enhancing the transparency and durability of
lenses.
The
world is changing and so is Essilor. Maarten
Geraets, CEO, Greater India said,“Our business serves an essential purpose
of improving lives by improving sight and at Essilor we constantly strive to be relevant with
changing times. Keeping in mind the minimalistic design preference of the millennials,
the nearly invisible Crizal Sapphire 360° UV helps them enjoy uninterrupted and
more vivid vision.”He continues, “Through an in-depth study of the changes in our daily light environment
as well as consumer expectations, Essilor R&D teams set out to improve
visual comfort through better anti-reflective performance and lens transparency
with another level of innovation. Crizal
Sapphire 360o UV is a revolutionary vision solution targeted towards
the millennial, who are the game changers in today’s dynamic market.”
Crizal Sapphire 360° UV
Today,
we are increasingly exposed to multiple light sources at all angles, which
causes discomfort. In fact, 80 percent of wearers try to combat reflections by
moving their head, changing posture, or taking off their glasses. The nearly
invisible,Crizal Sapphire 360o UV No-Glare Lenses feature the new
Multi-Angular Technology to reduce reflections from any angle of light for
less distracting glare, better aesthetics and safer nighttime
driving. It offers best-in-class transparency and clarity, as
well as superior durability and clean ability. It enhances the UV protection in
a clear lens.
Better clarity of vision:
Vision becomes
uninterrupted & images are more vivid
Provides
complete protection from reflection, scratches, smudges, dust and
water.
Provides optimum
protection against harmful UV rays from front and back surface.
Crizal
Sapphire reflects the youthful persona andis clearly the best for the young
Indians.
Ramachandran P, COO, Essilor
India said, “When
it comes to innovation, Essilor is the leader in the ophthalmic lens category
andwith the launch of Crizal Sapphire 360o UV we are taking another step
forward. Through a new consumer-focused approach, we are offering nearly
invisible anti-reflective lenses with the best in class transparency.”
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