Chennai’s Jewellers design show-stopping Forevermark diamond jewellery for the red carpet
Forevermark diamonds have consistently adorned celebrities on the world’s most important red carpets. This year, renowned jewellers in the city, Vummidi Bangaru Jewellers, NAC Jewellers and Mehta Jewellers have designed exclusive jewellery for the 91st Annual Academy Awards. Inspired by the talent and strength of Hollywood’s leading women, the jewellery designs will be on display at the Forevermark Oscars Suite in Los Angeles for private viewings and selection by celebrity stylists and top fashion media in the lead up to film’s biggest awards ceremony.
Vummidi Bangaru Jewellers (VBJ) have created chic and delicate chandelier earrings set in white gold and diamonds. The multi-strand diamond droplets trickling down from a crescent resemble the sun and its sparkling rays. These earrings are a perfect blend of contemporary and traditional design.
NAC Jewellers has designed three innovative pieces of jewellery. A pair of peacock motif earrings, with the flair of the bird on one ear and the dangling Forevermark diamond feathers on the other. A delicate two-piece necklace is the talk-of-the town with beaded tassels hanging down the back and sparkling Forevermark diamonds designed in geometrical shapes along the neckline. The third piece is a floral palm jam in rose gold encrusted with shimmering Forevermark diamonds.
Mehta Jewellery has taken the traditional haath phool to the red carpet with a trellised diamond bracelet attached to vintage inspired ring. This detachable ring is designed to be worn on its own like a statement cocktail ring studded with diamonds.
The expertly crafted piece feature Forevermark diamonds that have a unique inscription number, which is an assurance that each Forevermark diamond is beautiful, rare and responsibly sourced. Throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure responsible business practices, to support the advancement of women and to protect the natural world. Less than one percent of the world’s diamonds are worthy of this inscription, making a Forevermark diamond the ultimate symbol of integrity for the world’s most glamorous red carpet.
Costantino Papadimitriou, Chief Marketing Officer, Forevermark, explains, “As an international brand, we believe that a Forevermark diamond represents more than just wearing a piece of diamond jewellery on the red carpet, each Forevermark diamond embodies our values of integrity, environmental stewardship and opportunities for women, supporting their career ambitions and prospects in our diamond producing communities. As the diamond brand of De Beers Group we are proud of this commitment to creating positive change with a focus on gender equality and to building a culture that is inclusive and diverse. We are delighted to work with partners who share these same values. Our Forevermark jewellers have pushed the boundaries of creativity in their designs for this year’s Oscars, which recognises and celebrates outstanding achievements in film.”
“At Forevermark, it gives us immense pleasure to see our Indian retail partners’ jewellery be a part of the Academy Awards year after year and to showcase their exceptional diamond designs. We rigorously pursue excellence in creativity, craftsmanship and innovation that is flawlessly exhibited our diamond jewellery. Through our impeccable designs at this prestigious event, Forevermark will take centre stage once again with its beautiful, rare and responsibly sourced diamonds, raising the bar of creativity on a global level.” says, Sachin Jain, President, Forevermark Diamonds.