Mahindra All-New Thar crosses 50,000 bookings
Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its recently launched All-New Thar has crossed 50,000 bookings, within just 6 months of its launch.
With its unmissable design, breath-taking performance, legendary off-road capability, everyday-comfort, technology and world-class safety, the All-New Thar continues to attract not only die-hard Thar enthusiasts, but urban lifestyle-seekers as well. This has opened-up an entirely new set of customers for this iconic 4X4 SUV.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “.”
The company has fast-tracked the process of increasing production capacity both at its Nasik facility and at the supplier-end to meet the demand for the All-New Thar and reduce the waiting period for customers.