ZEE5 LAUNCHES PROCEDURAL
FORMATCRIME THRILLER ‘ABHAY’
ZEE5, known to present great content across
genres, launched Abhay - one of the first procedural format crime
thrillers,a genre not explored in the OTT space yet. Produced by B.P. Singh’s(popularly known for the
famous crime TV series CID) Fiction Factory Productions, the series marks the
digital debut of popular actor Kunal Kemmu
who essays the role of SP Abhay Pratap Singh. The crime thriller premieres on 7thFebruary, with two
episodes unfolding each month, disrupting the traditional binge viewing habit
of content on OTT platforms.
Inspired by real events, Abhay follows the inverted detective
format of storytelling. In his digital debut, Kunal Khemu plays an
investigative officer who solves bone chilling murder cases while dealing with
his own personal demons.
Watch the trailer here: https://youtu.be/JXo_dvrfAbM
Speaking on his digital debut, KunalKemmu said, “It’s exciting to explore new formats and push your boundaries as an
actor, and Abhay had it all. I am an avid consumer of long format web series
like everyone else, and hence I know that a series such as Abhay has all the
ingredients that the OTT viewer is looking for. Very excited to partner with
ZEE5, given the content that they have produced and are planning to do in the
coming months and I look forward to reach out to the audience with this
action-packed concept.”
Manish Aggarwal, Business Head, ZEE5 India said, “This is the first time
that a procedural format crime thriller has been explored in the OTT space and
having a stalwart like B.P.
Singh as the series director of Abhay makes it perfect. Right at the outset,
ZEE5 had endeavoured to offer viewers exciting and relatable stories from
across the country, and Abhay is testimony to this. Crime thrillers are a
favourite especially with the male audience and is a genre that appeals
consumers across pop strata. I
am confident that Abhay will be one of the most talked about shows among OTT
viewers.”
B. P. Singh, Producer, Fiction Factory Productionssaid, “Abhay is a unique thriller, where Kunal
plays a cop who can go to any extent for solving his case and facing multiple
problems at the same time. We are glad that ZEE5 has given us the opportunity
to experiment sensitive crime subjects on the digital platform. The ZEE5 team
was enthusiastic and with Abhay, they are setting new standards in digital
programming. The audience will surely love the storyline and get goose bumps as
the show progresses.”
Aparna Acharekar, Programming Head, ZEE5 Indiasaid, “Quality shows backed by
compelling stories have been the major contributors for ZEE5’s content growth.
Abhay is a unique offering to our viewers which explores crime, action and
entertainment. We are certain that the audience will enjoy this latest ZEE5
Original.”
ElnaazNorouzi who plays Natasha,
says, “It was a great experience working
with B. P. Singh Sir and Kunal.I hope that the audience appreciates the shades
of my character and enjoys the show as much as we did making it. Playing
Natasha is quite challenging and that’s what’s exiting me the most.”
With over 3500 films, 500+ TV
shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12
languages, ZEE5 truly presents a blend of unrivalled content offering for its
viewers across the nation and worldwide. With ZEE5, the global content of
Zindagi as a brand, which was widely appreciated across the country, has also
been brought back for its loyal viewers.
Availability: The ZEE5 App can be
downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV
and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model
with both free and paid premium content (including Originals) to cater to a mix
of audiences. Viewers who subscribe to the ZEE5 subscription pack will get
access to the entire library of content using the limited period special subscription
offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.
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