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Wednesday 12 April 2023

Acclaimed Movie Producer S. Sashikanth of YNOT Studios Makes Directorial Debut

 *Acclaimed Movie Producer S. Sashikanth of YNOT Studios Makes Directorial Debut*

*‘TEST' to be helmed by S.Sashikanth to feature Madhavan, Siddharth and Nayanthara in lead roles*

S. Sashikanth of YNOT Studios, the producer of many successful and acclaimed movies including 'Thamizh Padam', 'Vikram Vedha', 'Irudhi Suttru' and the National Award winning 'Mandela', is all set to turn a director. 

The talented producer who has that natural knack to choose powerful stories that strike a chord with the audience will make his directorial debut with his 23rd production venture titled 'TEST'. 

Popular stars Madhavan, Siddharth and Nayanthara will play key roles in 'TEST', a film that would bring to the fore the directorial skills of S.Sashikanth, hitherto known as a producer with a deep passion for storytelling, a keen eye for talent, and a commitment to pushing boundaries for the past 13 years. 

*Chakravarthy Ramachandra, Producer,* says, “In my association with Sashi for over a decade, I have observed his ability to find the right narratives and his passion for details. 'TEST' is an engaging story, and I am confident that Sashi’s impeccable storytelling skills and great design sense will bring a fresh perspective to filmmaking. Producing Sashi’s debut directorial is my privilege, and at YNOT, we all are as excited as we were for our debut production venture."

*R.Madhavan,* says, "I couldn't be happier for Sashi on his directorial debut. It's been a long and inspiring story to see him grow from an architect to a successful movie producer and now as a director. Being a part of this project is my 3rd outing with YNOT after Irudhi Suttru & Vikram Vedha, and I am excited to be a part of ‘TEST’ now. Sashi’s passion for cinema and his creative mind has always amazed me, and I am sure his directorial debut will be no different. Here's wishing him all the success as he embarks on this new adventure.”

*Siddharth says,* “I've known Sashi as an amazing producer, co-producer and dear friend. I'm excited to see him as a director. I am sure he will pass this ‘Test’ with flying colours. I'm very excited about the script and my role in it.”

*Nayanthara says,* “Mr Sashikanth’s repertoire of films as a Producer is testimony to his ability to identify and back quality stories. Over the years, I have heard from many colleagues about Sashikanth’s uncanny ability to bring out the best in people. I do not doubt that his unique vision and storytelling skills will make this film a resounding success. I’m thrilled to be associated with YNOT and in Sashikanth’s directorial debut “TEST”, and I really look forward to playing one of my most well-written roles.”

*S. Sashikanth says,* "As an architect turned producer, I have always been drawn to the creative process of storytelling. Over the years, I have been fortunate to work with some of the most talented filmmakers and actors in the industry, and their passion and dedication have been a constant source of inspiration for me. Now, as I start my new chapter as a director, I am excited to bring my own vision to the screen and to tell stories that resonate with audiences. I am also extremely happy to have extraordinarily talented cast & crew on board my directorial debut, which I am sure, will be a treat to their fans. 

I am grateful for the love and support that the film industry, press and media and audiences have shown me throughout my journey as a producer. I am also grateful for the constant encouragement of my friends, family, and colleagues. I humbly request your continued support and encouragement in my new pursuit.”

'TEST' is a powerful and poignant story about the triumph of the human spirit and the enduring values of sportsmanship, camaraderie, and perseverance. It will be presented as a gripping drama keeping audiences on the edge of their seats while also touching their hearts and minds. Filming will happen in Chennai and Bangalore until July 2023. 'TEST' will be hitting cinemas worldwide in the Summer of 2024. 

Stay tuned to #theTEST for more updates on this exciting new project from one of the industry's most promising talents. 

About YNOT Studios

YNOT Studios is a prominent Indian film production company founded by S. Sashikanth in 2009. Based in Chennai, YNOT Studios has been producing and distributing high-quality Tamil, Telugu, and Hindi films for over a decade. Some of its notable productions include 'Irudhi Suttru', 'Vikram Vedha' and 'Mandela', and many more. With a focus on innovative storytelling, bold themes, and exceptional craftsmanship, YNOT Studios has gained a reputation for producing some of the most critically acclaimed and commercially successful films in the Indian film industry. The company has won numerous awards and accolades, including the National Film Award for ‘Best Debut Film as Director, as Producer’ for the film 'Mandela' (Tamil) in 2021, which was received by the Producer Mr.S.Sashikanth. YNOT Studios is committed to pushing the boundaries of cinema and delivering unique and thought-provoking stories to audiences around the world.

Instagram: https://www.instagram.com/studiosynot

Twitter: https://twitter.com/studiosynot

YouTube: https://www.youtube.com/@ynotstudios

Facebook: https://www.facebook.com/ynotstudios

Email: info@ynotstudios.in


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