KFC hosts the Biggest, Baddest Burger Bash ever, right here in India!

The long weekend gone by was unlike any other. There was much buzz & excitement in burger-land as KFC India hosted the biggest virtual burger party of the year! KFC’s Big Burger Bash was indeed a party like no other as it brought together burger lovers (and some willful converts; for burgers like these who wouldn’t), popular social media stars, food communities, bloggers and consumers from across the country, to relish their favourite new Value Burges. 

Taking the energy quotient of the Bash a notch higher and adding more spice to the party celebrations was legendary actor & KFC fan Anil Kapoor. Anil shared his love for KFC burgers and posed for pictures with other participants at the Bash, in his iconic jhakaas style. With about 500 people coming together from across cities, this was indeed the first-of-its-kind and largest gathering of people coming together virtually for a burger party.

Sharing his experience of being a part of the Burger Bash, Moksh Chopra, Chief Marketing Officer, KFC India said, “KFC’s Value Burgers have been garnering much love amongst consumers since their launch earlier this year. In fact, Anil Kapoor’s epic dialogue from the campaign film has created much buzz on social and online mediums. We felt what better way to celebrate the love for KFC burgers than, by hosting the Big Burger Bash – a virtual party with a difference. We invited our KFC fans to come together and celebrate their shared love for burgers; while digging into some delectable burgers on the side. Having the legendary Anil Kapoor be a part of the Bash meant it wasn’t just the biggest bash of the year, but the most exciting too!”

“I am an ardent foodie and burgers are one of my favourites. And KFC’s Value Burgers are just the kind I like. So obviously I had to be a part of the year’s biggest virtual bash - KFC’s Big Burger Bash! I had such a blast enjoying KFC's Value Burgers with fellow KFC fans from all across the country. Indeed, it was a ‘jhakaas’ moment! This is the stuff epic parties (and patties) are made of!" said Anil Kapoor as upped the energy and star quotient of the Burger Bash.

The Value Burgers campaign that was launched earlier this year has been popular with consumers and netizens alike, with Anil Kapoor’s dialogue - ‘Agar ye bun tikki burger hai to mai Sonam Kapoor hu, moocho ke saath’ been recreated by many enthusiastic fans. In addition to drool-worth burgers, the Bash was also marked by participants’ displaying their quirky and witty selves, sharing their take on the now famous dialogue. While one participant said, ‘Agar ye bun tikki burger hai to mai Virat Kohli hu, clean shave ke saath’ another remarked ‘Agar ye bun tikki burger hai – to main basanti hun, vo bhi kam baato ke saath’; leaving Anil Kapoor and the other participants in splits. A group selfie with all participants posing with and biting into their burgers was just the high note the year’s biggest Burger Bash could end on. The KFC Value Burger range starting at just INR @69 is available across KFC restaurants and on the KFC app and website too.

KFC India strengthens its Diversity & Inclusion commitment with

KFC India strengthens its Diversity & Inclusion commitment with ‘KFC Kshamata’

Pledges to double their women workforce and Special KFCs by 2024

 

 

Reinforcing its commitment towards gender & ability parity, KFC India today announced the KFC Kshamata program - a focused effort towards driving 2X Empowerment by 2024. Taking forward the brand’s global Diversity & Inclusion agenda, KFC India aims to bridge the gender and ability imbalance gap and increase the women workforce at their restaurants by 2X by 2024. Likewise, the aim is to double the footprint of Special KFCs, operated by hearing & speech impaired team members, by 2024. In addition, the brand would launch select, flagship Special KFCs across the country, that provide an elevated KFC experience for specially-abled team members as well as customers. These zealous program objectives are supplemented with a sharp focus on training, retention and progression of these team members into key restaurant leader roles; keeping with the brand promise of ‘Feeding People’s Potential’.

 

Elaborating upon the KFC Kshamata program, Samir Menon, Managing Director, KFC India, said “All-encompassing growth, with gender & ability parity, is paramount for any brand to help its workforce realize their full potential. As a brand that aims to feed the world, it is our endeavour to ‘Feed our People’s Potential’, and KFC Kshamata strengthens our efforts in this direction. Moving beyond compliance, we pledge to nurture a culture of diversity, inclusion and respect. Our efforts with KFC Kshamata are both fully owned and championed by our committed franchise partners. Over the next few years, the program will focus on delivering business value by accelerating diversity and inclusivity.”

 

With KFC Kshamata, the brand aims to have more than 5000 women team members and operate 70 ‘Special KFCs’ by 2024; including growing them into restaurant leader roles. The Kshamata program has hit the ground running, setting the right tone for driving the program objectives. The brand recently inaugurated an all-women operated restaurant in Hyderabad. With more than 15 team members, all women, including the Restaurant leadership team, this restaurant completely operates on woman-power! The TVC films for the most recent Value Burgers’ campaign were released with closed captioning to assist hearing impaired individuals in comprehension. It’s with initiatives as these that the legacy and beliefs of Colonel Sanders’ lives on - he firmly believed in extending everyone a seat at the table.

 

KFC India has been a pioneer in the category through their specially-abled program, employing and working with speech and hearing impaired team members since 2008. In addition, the brand has been credited with launching its first restaurant all-women powered restaurant in 2013; seeding-in empowerment at the grass root level. Later in 2017, the brand has also had woman delivery riders, a first for the category, breaking stereotypes and carving a niche with their unconventional career choices. The Kshamata program is equipped with focused strategies across varied functions as hiring, growth, communication, inclusion and retention to further a cohesive and progressive work environment. 

ADD A ZING TO YOUR DAY WITH KFC’S FREE

                        ADD A ZING TO YOUR DAY WITH KFC’S FREE ZINGER FEST

Enjoy your favourite Zinger Burger free on every order of INR 399/- and more

KFC India adds the much-needed zing to your days with the Free Zinger Fest. Order your KFC favourites on the KFC App or Website for INR 399* or more and enjoy your crispy, juicy Zinger completely free. Yes, the very same ‘Original Celebrity Burger’ from the house, or rather, the kitchen of the Original Celebrity Chef - Colonel Sanders. The same Zinger that once travelled to the edge of space and later debuted as a ‘food celebrity’ at the Madame Tussauds museum in India. Now relish this iconic burger free on orders of INR 399* or more, upto September 30^th; get ordering on the KFC App & Website (www.kfc.co.in) now.

Made with an extra crispy fillet of KFC’s signature chicken, layered with fresh lettuce & creamy mayo - the Zinger burger is the perfect answer to your hunger woes - neatly packed in a soft corn bun. Avail this zinger-ness in a bun by applying the promo code CHKZINGER or VEGZINGER when you place an order on the App or through the Website, on orders of INR 399* and more.

What’s better than a free Zinger burger offer you ask? Well, it is when your food & the Zinger comes to you with the additional assurance of KFC’s 4X Safety Promise. The order will be delivered to you completely Contactless - wherein the delivery executive places the bag by your doorstep and steps away as you collect it. He even calls you to inform that your order has arrived, to avoid ringing the doorbell you see. Or you could place a Takeaway order on the App/Site and collect the food in a similar Contactless manner. What’s more, is our team members follow stringent Sanitization measures, with all surfaces being sanitized every 30 minutes as well as food delivery bags after every order. All team members and delivery executives are Screened for their body temperature before they enter the restaurant. Social Distancing is adhered to at the restaurants as well as in the kitchens, with floor stickers guiding customers to maintain the necessary distance from each other.

The Free Zinger Fest is valid upto Sept 30^th and exclusively available on the KFC App and Website (www.kfc.co.in). Oh, and did you know such is the love for Zinger that an Aussie lad once got the beloved burger tattooed on his torso; so, he can have the Zinger and eat it too! Luckily, you can get your Zinger through just an order, so open that KFC App now.

KFC INDIA INTRODUCES THE LEG

                                                     KFC INDIA INTRODUCES THE LEG PIECE BUCKET

                                               A bucket full of your favourite chicken leg pieces = happiness for all

You know how you can hardly wait to get your hands on that coveted leg piece as soon as you open the KFC Chicken Bucket? Many a friendships and relations have been tested over the sought-after leg piece. Well, bringing peace to the dining table with a bucket full of your favourite piece, KFC India introduces the Leg Piece Bucket! Yes, you heard that right - it’s an entire bucket of your and everyone’s favourite hot & crispy chicken leg pieces.

This ultimate chicken-lovers delight is available in 2 options: 5 pieces with 2 dips starting at INR 350 and 10 pieces with 4 dips starting at INR 699 on the KFC App, Website or Msite (https://online.kfc.co.in/). Keeping with KFC’s 4X Safety Promise, you can opt for ContactLess Delivery or Takeaway and order & pay online for a hassle-free & contactless experience. In case you are out & on the go, you could also opt for KFC to Your Car or Bike and get the bucket delivered right to your vehicle. ContactLess Dine-in is also an option at your nearest KFC restaurant; all with the assurance of 4X Safety: Sanitisation, Screening, Social Distancing and ContactLess.

So ‘leg piece out’ no more; but leg piece galore! Get your Leg Piece Bucket from a KFC near you!

KFC India to provide 1 Million Meals

KFC India to provide 1 Million Meals to Feed Communities in Need

Extends support to migrant workers and daily wage earners

KFC India today announced, that it has pledged to donate at least 1 Million meals to help communities in need during the ongoing coronavirus pandemic. These meals will be provided to migrant workers and daily wage earners struggling to earn a livelihood and afford meals during the extended lockdown. Supported by the Yum! Foundation, KFC India will be funding these meals.

“Giving back is one of KFC’s core values. As a nation, we are all working collectively to flatten the Covid-19 curve; at the same time there are many in our communities who are adversely impacted because of the ongoing lockdown. They are grappling with limited or no access to essential items, including food, for their families. As individuals & corporates, we have an opportunity to make a positive difference to their lives and provide access to nutritious food. We are all together in this fight against Covid-19 and I have faith that we will come through stronger and better”, said Samir Menon, Managing Director, KFC India.

KFC has partnered with ResponseNet to work with impacted communities in need across Delhi, Assam, Bangalore, Mumbai, Jharkhand and other states. ResponseNet will be disseminating kits of essential food and necessity items as rice, flour, pulses, cooking oil, spices, etc. in the identified regions. With growing uncertainty around the situation of Covid-19, these kits provide interim relief to the families.

 KFC India has also made the following commitments to support its people and communities during the ongoing pandemic.

Thanking frontline warriors - Healthcare workers: KFC is committed to serving more than 10,000 thank you KFC meals to healthcare workers at hospitals across Delhi, Pune, Bangalore, Hyderabad and Kolkata.

Employee well-being : Yum! Brands Foundation has set up the Global Employee Medical Relief Fund, to provide financial support for KFC team members at company and franchise-owned restaurants all across the world, who may be diagnosed with or who are caring for someone diagnosed with COVID-19.

Continuing to serve consumers through Safe & Contactless Delivery: Consumers can avail the Contactless Delivery option on prepaid orders, thereby ensuring no up-close contact with our delivery riders at the time of receiving the food, including exchange of cash. Tamper-evident seals used on the food delivery bags reassure that the food has been untouched by anyone once packed and until delivered to the customer. KFC continues to implement stringent measures as regular temperature checks, intensified sanitization of surfaces at the restaurants, social distancing, even in the kitchens, etc. across all restaurants.

KFC INDIA INTRODUCES CHICKEN WRAPS

KFC INDIA INTRODUCES CHICKEN WRAPS - HIGH ON TASTE & EASY ON THE WALLET

Enjoy 2 grilled wraps at INR 99/- only

 It’s ‘wrap’ and roll time at KFC Land. Introducing the all new Chicken Wraps - your favourite KFC chicken with a twist, or should we say, all wrapped up! Straight off the grill, these wraps are hot, crunchy and 2 of a kind (literally). Enjoy 2 of these grilled beauties at just INR 99. Now that’s a winning combination - loaded on taste & easy on the pocket!

And we are talking flavour in every bite! Each wrap is a delicious combination of all things yummy: your favourite crispy-juicy chicken strip, laid out amidst freshly cut salad, with a dash of tangy sauce - all enclosed in a lightly grilled wrap.

That’s not all. The new wraps are part of the ‘Super Saver Refresh’ range offering more combos @ INR 99/- only. In addition to the 2 Chicken Wraps, you can also choose from 2 Chicken Longers or a Chicken longer & Chicken Popcorn combo at the magic price of INR 99. So, whether it’s a month-end date, lunch with your BFF or just a relaxed Friday night - the Super Saver Refresh range is the perfect answer to your hunger as well as tight budget woes. Head to your nearest KFC restaurant or order through the KFC App/Website (https://online.kfc.co.in/home) and get your hands on any of these ‘tasty twos’ now.