The Shop MalMal Mela 2019 on April 12th and 13 at The Folly, Amethyst.

The Shop is delighted to unveil our new apparel collection, just in time for summer. Soft voile, elegant chanderi and timeless cotton are the star fabrics in our tunics, dresses and kurtas this season. The collection features two motif themes: floral and and bagh. The floral theme showcases vintage prints on luxurious chanderi, and the bagh theme is inspired by traditional ‘phulkari’ designs from the Punjab on light voile and soft mul.

At the Shop, we bring to you products made with care by making the best choices we can with the resources we have and give back to the environment.

Esha Nichani & Poonam Jhaver present Coffee & Conversations

Esha Nichani & Poonam Jhaver present 'Coffee & Conversations' an exhibition featuring noteworthy designers showcasing their finest work on 30th October at 11.30 am at Amethyst.

Popular faces from Chennai's social scene, Esha Nichani and Poonam Jhaver hosted 'Coffee and conversations', an exclusive exhibition that showcased apparel and jewellery from some well-known brands on 30^th October 2018.

Held at Amethyst, it was tete-a-tete with noteworthy designers showcasing their finest garments and jewellery over a warm brew and followed by stirring conversations

The exhibition featured apparel from Ravage, Mayflower, Bayu Sustain & Urvashi Joneja and Jewellery by Amrud.

Minnie Menon Jewelry, the semi-precious jewellery

Minnie Menon Jewelry, the semi-precious jewellery 

brand, turns five

Minnie Menon Jewelry, the semi-precious boutique brand, turns 5 this month. This milestone is being celebrated with a high-voltage show at ITC’s Grand Chola on Wednesday Oct 10^th.

The anniversary event will unveil Minnie’s new Collection aptly titled ‘Play on Gemstones, play on ’. An excited Minnie said “Romancing the stone has been an integral part of my design aesthetic from the very beginning. Semi-precious stones with their myriad hues, textures, tones and shapes have been my inspiration. To unearth and select stones and create a one of a kind, limited edition has been my constant endeavour. Over these 5 years Minnie’s design narrative has been to combine flair and tradition to arrive at elegant yet timeless classics.

‘Play on Gemstones , play on’ has an array of trendy and striking new age gem stones - from Tree Agate  to Bumblebee Jasper and more - to the traditional Amethyst, Onyx , Rose Quartz & Labrodarite. What works in Minnie’s favour is a heightened sense of imagery due to her years in advertising. “I always have a few creations ,what I call ‘image drivers’ in my collections .My creations strive to be ‘mood elevators’ as well  and that is why the colours and the stones selected are so critical because  they impact the design “.

Minnie Menon Jewelry was launched in October 2013 at the premium gold and jewellery store Mehta Jewellery in Chennai. Since then, this bespoke brand has had a permanent presence in their showroom.

Each edition of Minnie Menon Jewelry continues to include her ‘fetish‘, stunning pendants to highlight necklaces . Apart from ear-rings, statement cocktail rings, cuffs and men’s cuff links. Her creations are 99.9 % handmade and the stones are encased in sterling silver. In Minnie‘s own words “MM Jewelry is a high touch point business. I am not in the retail volume game. So, online marketing has no role in the scheme of things. Semi-precious stones are soft and do not react well to rough handling.”

Minnie Menon’s collection is always a creative play on colours, shapes and sizes and uses contrasts so that the jewellery does not take you on a visual overdrive. Minnie Menon Jewelry has proud owners all over the world. Minnie is an extremely well known personality in Chennai. After an eventful career in advertising, marketing, and sports marketing, Minnie converted her hobby into a bespoke business. The 5^th year is always a critical year for an entrepreneur and Minnie smiled with satisfaction while looking at the rear view mirror. The journey has been exciting and filled with learnings, but I followed two principles constantly 1) God is in the details 2) Hasten slowly.

Thailand has been a huge inspiration. The inherent artistic sensibilities of their people in every sector is quite unique. Minnie recently visited the 62^nd Bangkok Gem and Jewellery Fair on the invitation of the Director General of International Trade Promotion of Thailand (DITP). She was the only person from South India to be invited among a group of 13 people from around the globe.

There will be a special exhibition and sale of Minnie Menon Jewelry’s 5^th anniversary collection named ‘Play on Gemstones, play on ‘from Oct 12^th to Oct 16^th at Mehta Jewellery.

43 C.P Ramaswamy Road
Chennai 600018

Timings 11 am to 7 pm
Tel no: 044-24672667
Prices Rs. 6000/- to Rs. 40000/-